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How do you define “prototyping”? How does your group include prototyping into your design methodology during the conceptualization, development and implementation phases of product and structural package design? Do you include brand and graphic communications? How should your group specifically leverage 3D printing along your process? Join Kaleidoscope Global Managing Design Director Jim Warner for a 45–minute discussion on how to get the most out of using various 3D printing technologies throughout your process. We highlight our Iterative Design Thinking® approach to design under the auspices of a Co-Creation culture. This approach allows project stakeholders to gather and build on feedback to bring best practices to market and generate results.
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How To Integrate Prototyping Into The Design Process Using 3D Printing
This webinar will be available afterwards at
designworldonline.com & via email
Q&A at the end of the presentation
Hashtag for this webinar: #DWwebinar
Before We Start
Moderator
Leslie Langnau Design World
Presenter
Jim Warner Kaleidoscope
Gerry Berberian Stratasys
Kaleidoscope is the world’s premier Integrated Design and Realization agency.
We believe brand is an ecosystem. A collection of inter-connected elements that communicate a promise to people.
Our consumer insight driven approach allows us to strategically position brands for maximum Impact within the retail context.
Through Co-Creation, we combine multi-disciplinary team perspectives to solve problems and uncover new opportunities.
Iterative Design Thinking. Through our process we explore, we resolve, we connect. We never stop learning and improving.
® Iterative Design Thinking™
Integrated Services
User Research Consumer Journey Mapping Design & Brand Strategy Category Analysis Brand Design Structural Packaging Engineering Realization 2D/3D Production Liaison
Our teams provide strategic, creative and technical services seamlessly combined to create holistic brand and packaging results.
Before beginning, you need to clearly define what prototype means to you.
1. An example, sample, model 2. Breadboard, POC, looks-like, solid/hollow, rough/finished, 3D visuals 3. Aesthetical, function, technical/ manufacturing evaluation
Now, you need to answer the following 3 very important questions…
1. What business are you in? 2. What is your creative development/manufacturing process? 3. How do you make things?
Based upon your analysis, you then need to redefine yourself per…
1. Unveil your new process 2. Unveil your new Organizational Structure and staffing requirements 3. Procure new and advanced equipment
Ah, which 3D printer should I purchase… which one is the best ?
WAIT!
…who ever said you need to get only ONE 3D printer ?
Does a car mechanic have only ONE tool ?!
NO!
To make things in today’s business world, you need a vast array of different methods.
You have to do things faster, bigger and better than you have before…
…and have a culture, leadership and vision that supports your change, and remember -
Process is KING !
Iterative Design Thinking
Rapid Ideation
Iterative Prototyping
Rapid Feedback
Technical Refinement
Consumer Validation
Production Liaison
Roll-Out/ Evaluate
A Deeper Dive into the Overall Development Process Integrated with Model Making
1 IDT RI IP RR TR PL
Cardboard
Foam Core
Clay
Carve
MakerBot
Fail Fast
Forward
1 2 3 IDT RI IP RR TR PL
Cardboard
Foam Core
Clay
Carve
MakerBot
CNC Foam
Construct
Scan/Cut
REN
MakerBot
Objet
4-Axis Mill
CNC
Vac-Form
REN
Objet
SLA
RTV Mold
Cast
Decorate
Fail Fast
Forward
Develop
1 2 3 4 IDT RI IP RR TR PL
Cardboard
Foam Core
Clay
Carve
MakerBot
CNC Foam
Construct
Scan/Cut
REN
MakerBot
Objet
4-Axis Mill
CNC
Vac-Form
REN
Objet
SLA
RTV Mold
Cast
Decorate
4-Axis Mill
CNC
Vac-Form
Objet
SLA
REN
RTV Mold
Cast
Soft Tool
Construct
Decorate
Fail Fast
Forward
Feedback Develop
1 2 3 4 5 - 8 IDT RI IP RR TR PL
Cardboard
Foam Core
Clay
Carve
MakerBot
CNC Foam
Construct
Scan/Cut
REN
MakerBot
Objet
4-Axis Mill
CNC
Vac-Form
REN
Objet
SLA
RTV Mold
Cast
Decorate
4-Axis Mill
CNC
Vac-Form
Objet
SLA
REN
RTV Mold
Cast
Soft Tool
Construct
Decorate
Objet+
SLA
4-Axis Mill
Soft Tool
Hard Tool
Cast
Decorate
Objet+
Pilot Tool
Prod. Tool
Implement Develop Fail Fast
Forward
Feedback
1 2 3 4 5 - 8 IDT RI IP RR TR PL
Implement Develop Fail Fast
Forward
Feedback
What We Have Learned About Process and Model Making.
1. Learn to Fail Often.
1. Learn to Fail Often. 2. Think Different.
1. Learn to Fail Often. 2. Think Different. 3. Be Upfront/Honest.
1. Learn to Fail Often. 2. Think Different. 3. Be Upfront/Honest. 4. Don’t Settle For Less.
1. Learn to Fail Often. 2. Think Different. 3. Be upfront/Honest. 4. Don’t Settle For Less. 5. Lead Your Technology.
1. Learn to Fail Often. 2. Think Different. 3. Be Upfront/Honest. 4. Don’t Settle For Less. 5. Lead Your Technology. 6. Don’t Copy Others.
Challenge to all attendees.
Integrate.
Integrate. Innovate.
Integrate. Innovate. Model !
Stratasys Overview Gerry Berberian
Stratasys - A Powerful Resource
• Headquartered in Eden Prairie, MN and
Rehovot, Israel
• Global workforce of over 1100
employees
• $359M combined revenue (2012)
• 500 granted or pending additive
manufacturing patents globally
• 20 technology & leadership awards
• Over 29,000 3D Printers installed
worldwide
Stratasys Customers
More than 8,000 customers worldwide
Global brands as well as smaller
companies
Our customers are from multiple
industries
Automotive
Aerospace & Defense
Industrial & commercial
Consumer products
Medical
Government
Education
Architecture
Toys
A Stratasys for Every Product Stage
Concept Prototype
Production
Rigid
– General purpose translucent
– Polypropylene-like
– High-temperature
– ABS-like
– Transparent Flexible, Rubber-like
– High-elongation
– Wide range of Shore Scale A
values (Hardness)
– High Tear Resistance
Medical
– Biocompatible for
Hearing Aids
– Biocompatible clear
material
– Dental
Digital Composite Materials
– Pre-defined Digital
Materials™
Durable
– ABS
– Production-grade
– Realistic parts
– Translucent
Functional
– Anti-static
– High strength
– Manufacturing tools
Industry-Ready
– High strength
– Sterilizable
– Food & drug
High-Performance
– Flame retardant
– Chemical-resistant
– Low-toxicity
– Finished parts
A World of Material Possibilities
Photopolymers Thermoplastics
Polyjet & FDM Technologies
Polyjet
• Fine feature details
• Material Versatility (>120)
• Multi-material product realism
• Multiple thermoplastics
• Accuracy
• Durability
FDM
Material
Cartridge
Plastic
Filament
Liquefier
Extrusion UV Light
Material A
Material B
Questions?
Design World Leslie Langnau [email protected] Phone: 440.234.4531 Twitter: @DW_RapidMfg
Kaleidoscope Jim Warner [email protected] Phone: 773.722.9300 Twitter: @Kaleidoscopechi
Stratasys Gerry Berberian [email protected] Phone: 978.495.5539
Thank You
This webinar will be available at designworldonline.com & email
Tweet with hashtag #DWwebinar
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