BTV

SOCIALSOCIAL

mediamediaDAYJune 30 2011

Blogs Google ProfilePlaces Social Sharing Linked In Email Communities Commenting and Print Media

HOW TOget more mileage from an existing website using

Presentation from the Learning Tweetup at Courtyard Marriott Burlington Harbor

Social Media allows you to Have a real (human) voice online

Be where your customersaudiences are

Listen show response and consideration

Have a consistent online presence

Promote others

Have the ldquoCoolrdquo factor

if you produce and share fresh relevant interesting content

SOCIAL MEDIA

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

WHY BLOGS Official ldquovoicerdquo websites

Blog posts naturally draw traffic

Commenting on other blogs draws traffic

People love Video posts

Blogs can be sharable with plugins widgets

Networked Blogs App expands reach

Tumblr StumbleUpon Digg Technorati AllTop etc

BLOGGING A business that blogs has55 more website visitors

97 more inbound links434 more pages indexed by search engines

(Hubspotcom)

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

CLAIM YOUR BUSINESS YOUR SELF Keep your business and personal profile up to date

Include all online places (site blog Twitter Linked In Review sites like Yelp CitySearch Foursquare local listings

Tag images and videos with keywords

Use keywords in the copy - what you think people are looking for not necessarily what you want them to be looking for

GOOGLE PLACESPROFILE

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

TOOLS Facebook Like and Send buttons

Retweet buttons

Google +1 button

Discus or other sign in buttons

RSS ready

Allow and respond to comments on your website blog and social networks

SOCIAL SHARING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Make all of your online content sharable Use social sharing links and buttons for many sites that readers might be collecting and sharing articles and information

TAKE ADVANTAGE Use blog apps to automatically pull your posts into your Linked In profile

Use Linked In groups to askanswer questions

Ask for recommendations give recommendations

LINKED IN

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Social Media allows you to Have a real (human) voice online

Be where your customersaudiences are

Listen show response and consideration

Have a consistent online presence

Promote others

Have the ldquoCoolrdquo factor

if you produce and share fresh relevant interesting content

SOCIAL MEDIA

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

WHY BLOGS Official ldquovoicerdquo websites

Blog posts naturally draw traffic

Commenting on other blogs draws traffic

People love Video posts

Blogs can be sharable with plugins widgets

Networked Blogs App expands reach

Tumblr StumbleUpon Digg Technorati AllTop etc

BLOGGING A business that blogs has55 more website visitors

97 more inbound links434 more pages indexed by search engines

(Hubspotcom)

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

CLAIM YOUR BUSINESS YOUR SELF Keep your business and personal profile up to date

Include all online places (site blog Twitter Linked In Review sites like Yelp CitySearch Foursquare local listings

Tag images and videos with keywords

Use keywords in the copy - what you think people are looking for not necessarily what you want them to be looking for

GOOGLE PLACESPROFILE

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

TOOLS Facebook Like and Send buttons

Retweet buttons

Google +1 button

Discus or other sign in buttons

RSS ready

Allow and respond to comments on your website blog and social networks

SOCIAL SHARING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Make all of your online content sharable Use social sharing links and buttons for many sites that readers might be collecting and sharing articles and information

TAKE ADVANTAGE Use blog apps to automatically pull your posts into your Linked In profile

Use Linked In groups to askanswer questions

Ask for recommendations give recommendations

LINKED IN

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

WHY BLOGS Official ldquovoicerdquo websites

Blog posts naturally draw traffic

Commenting on other blogs draws traffic

People love Video posts

Blogs can be sharable with plugins widgets

Networked Blogs App expands reach

Tumblr StumbleUpon Digg Technorati AllTop etc

BLOGGING A business that blogs has55 more website visitors

97 more inbound links434 more pages indexed by search engines

(Hubspotcom)

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

CLAIM YOUR BUSINESS YOUR SELF Keep your business and personal profile up to date

Include all online places (site blog Twitter Linked In Review sites like Yelp CitySearch Foursquare local listings

Tag images and videos with keywords

Use keywords in the copy - what you think people are looking for not necessarily what you want them to be looking for

GOOGLE PLACESPROFILE

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

TOOLS Facebook Like and Send buttons

Retweet buttons

Google +1 button

Discus or other sign in buttons

RSS ready

Allow and respond to comments on your website blog and social networks

SOCIAL SHARING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Make all of your online content sharable Use social sharing links and buttons for many sites that readers might be collecting and sharing articles and information

TAKE ADVANTAGE Use blog apps to automatically pull your posts into your Linked In profile

Use Linked In groups to askanswer questions

Ask for recommendations give recommendations

LINKED IN

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

CLAIM YOUR BUSINESS YOUR SELF Keep your business and personal profile up to date

Include all online places (site blog Twitter Linked In Review sites like Yelp CitySearch Foursquare local listings

Tag images and videos with keywords

Use keywords in the copy - what you think people are looking for not necessarily what you want them to be looking for

GOOGLE PLACESPROFILE

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

TOOLS Facebook Like and Send buttons

Retweet buttons

Google +1 button

Discus or other sign in buttons

RSS ready

Allow and respond to comments on your website blog and social networks

SOCIAL SHARING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Make all of your online content sharable Use social sharing links and buttons for many sites that readers might be collecting and sharing articles and information

TAKE ADVANTAGE Use blog apps to automatically pull your posts into your Linked In profile

Use Linked In groups to askanswer questions

Ask for recommendations give recommendations

LINKED IN

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

TOOLS Facebook Like and Send buttons

Retweet buttons

Google +1 button

Discus or other sign in buttons

RSS ready

Allow and respond to comments on your website blog and social networks

SOCIAL SHARING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Make all of your online content sharable Use social sharing links and buttons for many sites that readers might be collecting and sharing articles and information

TAKE ADVANTAGE Use blog apps to automatically pull your posts into your Linked In profile

Use Linked In groups to askanswer questions

Ask for recommendations give recommendations

LINKED IN

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

TAKE ADVANTAGE Use blog apps to automatically pull your posts into your Linked In profile

Use Linked In groups to askanswer questions

Ask for recommendations give recommendations

LINKED IN

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS Succinct and specific messaging

BIG Calls to action back to your site

Create specific landing pages to convert

Opt-in subscribing grows lists and eyeballs

Reputable email services make content sharable

Signature - Gmail users can add ldquoWisestamprdquo

EMAIL MARKETING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

JOIN AND SHARE FREQUENTLY Linked In Groups

Facebook Groups

AllTop and other online communities

Join online industry groups

Follow Twitter hashtags that influence your biz amp career

Participate in Twitter chats

(blogchat journchat agchat tni tourismchat prchat etc)

COMMUNITIES

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

SHARE YOUR OPINIONS Comment on influential and interesting blogs

Commenting on other blogs helps build relationships

Add value to your comments not just ldquoNice postrdquo

Get a Gravatar (gravatarcom)

Respondreply to comments your blog and others

Use your real name when commenting

COMMENTING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Great ideas here thanks

Glad you got something out

of it

SHARE YOUR OPINIONS Comment on influential and interesting blogs

Commenting on other blogs helps build relationships

Add value to your comments not just ldquoNice postrdquo

Get a Gravatar (gravatarcom)

Respondreply to comments your blog and others

Use your real name when commenting

COMMENTING

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

Great ideas here thanks

Glad you got something out

of it

PRINT MEDIAADDITIONS TO AD MESSAGES

MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla

ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask

WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc

TV amp Radio - end your messages with your social places

PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

RESOURCES

Social Media How-toSocialMediaExaminercom

MariSmithcom (Facebook)

TourismCurrentscom

TwitterforRestoscom

socialmediatodaycom

Intels Guidelines

Social Media Governance

Using Social Media in Business

ScreenMedia Daily

ListeningGoogle Alerts

SocialMentioncom

Topsycom

Twitter hash tags

Writing for the webProBloggercom

CopyBloggercom

SharingFacebook Twitter YouTubeSlidesharecomAllTopcomEZarticlescom

DiscussionHUGE list of Twitter Chats

LinkedIn Groups

Quora

MeasurementGoogle Analytics

quantcastcom

alexacom

Facebook Insights

WebsiteGradercom

BlogGradercom

TwitterGradercom

Kloutcom

Wide RangemashablecomSocialMediaExaminercom

inccomAMEX Open Forum

MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom

Webmasterwebmasterworldcom

alistapartcom

evoltorg

Google webmaster tools

Yahoo Webmaster help

Bing Webmaster Tools

Facebook Developers

MobileTwitter Updating

foodspotting

urbanspooncom

Instargram

Review Sitesyelpcom

kayakcom

tripadvisorcom

travelpostcom

greenhotelreviewscom

vtlivingcom

conciergecom

zagatcom

urbanspooncom

dinecom

7dvtcom

LocationfoursquarecomyelpcomFacebook PlacesGoogle Places

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

AppsLinkedIn Apps

Networked Blogs

Social BookmarkingDigg

Diigo

Stumbleupon

Biz Sugar

Blog Engage

Reddit

Social SharingFacebook Like etc buttons

How to add sharing buttons

Tweetmeme Retweet button

Google +1 button

ShareThis

RESOURCES

Social Media How-toSocialMediaExaminercom

MariSmithcom (Facebook)

TourismCurrentscom

TwitterforRestoscom

socialmediatodaycom

Intels Guidelines

Social Media Governance

Using Social Media in Business

ScreenMedia Daily

ListeningGoogle Alerts

SocialMentioncom

Topsycom

Twitter hash tags

Writing for the webProBloggercom

CopyBloggercom

SharingFacebook Twitter YouTubeSlidesharecomAllTopcomEZarticlescom

DiscussionHUGE list of Twitter Chats

LinkedIn Groups

Quora

MeasurementGoogle Analytics

quantcastcom

alexacom

Facebook Insights

WebsiteGradercom

BlogGradercom

TwitterGradercom

Kloutcom

Wide RangemashablecomSocialMediaExaminercom

inccomAMEX Open Forum

MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom

Webmasterwebmasterworldcom

alistapartcom

evoltorg

Google webmaster tools

Yahoo Webmaster help

Bing Webmaster Tools

Facebook Developers

MobileTwitter Updating

foodspotting

urbanspooncom

Instargram

Review Sitesyelpcom

kayakcom

tripadvisorcom

travelpostcom

greenhotelreviewscom

vtlivingcom

conciergecom

zagatcom

urbanspooncom

dinecom

7dvtcom

LocationfoursquarecomyelpcomFacebook PlacesGoogle Places

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

AppsLinkedIn Apps

Networked Blogs

Social BookmarkingDigg

Diigo

Stumbleupon

Biz Sugar

Blog Engage

Reddit

Social SharingFacebook Like etc buttons

How to add sharing buttons

Tweetmeme Retweet button

Google +1 button

ShareThis

LARA DICKSON

THANK YOU

laradeepdishcreativecom

DeepDishCreativecom

twittercomdeepdishcreates

linkedincominlaradickson

facebookcomtwitterforrestos

deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

BTV

SOCIALSOCIAL

mediamediaDAY

wwwBurlingtonSocialMediaDaycom