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- Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-branded
Group keywords by….
Consolidate: pages that cover very similar topics
Rewrite and refocus: unique content that isn’t ranking
Source: Buzzfeed 2015
1. Crawl first, audit later
2. Customise your template
3. Use a sample
4 tips for better content audits
1. Crawl first, audit later
2. Customise your template
3. Use a sample
4. Cover qualitative findings
4 tips for better content audits