Group Blogs

A multiple-author blog is a social

network. Less work for each person for

a bigger result. That is the idea behind

Facebook and MySpace.

If you want to start your own social

network, try www.ning.com. Ning is

the backbone for our Washington AITP

website, http://aitpwashdc.ning.com.

One-to-many communication is

printing, emailing, spam, blogging!

The difference between spam and blogs

is that readers subscribe to your blog,

called “pull” technology. Earlier

technologies are “push.” When you

publish, your readers choose to be

notified, either through email or

readers. However, you still have the

problem of getting people to subscribe

to your blog. HI MOM!

Staking a claim in cyberspace is about

more than just being famous. Authors

of blogs and Wikipedia articles report

how the opportunity and responsibility

of creating new information also creates

a sense of humility, gratitude, and

responsibility to their readers.

As the airline pilot said to his copilot

when their compass broke, “I don’t

know where we are going, but we are

making great time!” Join us!

This work is licensed under the Creative

Commons Attribution-Noncommercial 3.0

United States License.

DICK DAVIES HTTP://THROUGHTHEBROWSER.BLOGSPOT.COM

WWW.DICKDAVIES.COM

Create Your

Web 2.0 Presence

In 2 Hours or Less

DICK DAVIES

PRESENT@DICKDAVIES.COM

The Story So Far

The early days of Web 1.0, featuring the

24x7 always on webmasters. It was

either get a better way or die in harness.

Web 1.0 – Brochureware websites and

shopping cart software, one way

broadcast and rudimentary purchasing

of pre-defined offerings.

There are still brochureware websites

with straight pipe shopping cart

software, but what they offer is

restricted compared to what can now be

done on the web. Five years from now

95% of the websites will still be Web

1.0, but the important websites will be

Web 2.0 and 3.0.

Web 2.0 – “All marketing is a

conversation” (Cluetrain Manifesto)

increased opportunity for feedback and

guidance from stakeholders. Increases

data stored on the web.

Web 3.0 – Repurposing the data stored

on the web. Mashups, Tony Blair,

“Should I stay or should I go?”

http://www.youtube.com/watch?v=a1v

wKZiDsY4

and “Where did the Presidents’ children

go to school?” by Freebase Parallax

http://blogs.zdnet.com/collaboration/?p

=131&tag=nl.e539

What do you want to do? Learn, read,

post to the internet? What do you want

to post? Words, music, pictures? It’s all

easy and it’s all free!

How Will You Join The Conversation?

I started by reading blogs. Every day

for five years I got an email, “Good

Morning Silicon Valley” (GMSV)

motto “tweaking tech since the

twentieth century.” I call it “the further

adventures of Steve, Larry, Bill and

Sergey.” It is an email with a lot of

links, which gave me the context about

the technology news…what it means.

In June of 2007 GMSV gushed about

Marc Andreessen’s new blog, so I set

up my blog reader. I use the Google

Reader, part of Gmail, which Lifehacker

(a blog) recently said is their favorite

reader. A blog reader collects and

organizes new blog posts after you

subscribe to them. John Scoble wrote

that he reads 600 blog posts an hour. I

process 60. Process means read, refer,

save, follow links, either use or lose.

For a full year Marc wrote the Web 2.0

management course on his blog

http://blog.pmarca.com. After a year, he

went on to other things, and that blog

still gets a lot of traffic. I use it to find

the current number of Ning sites.

Contribution – While preparing this

presentation, AOL shut down my

website, after I had paid them for the

past 14 years. Sent the story to John

Murrell, who writes Good Morning

Silicon Valley, he broke the story to the

world. That was a Web 2.0

conversation.

WWW.DickDavies.com is now hosted

on Google Apps, which is a free,

automated platform that gives me Web

2.0 connectivity. It is actually a wiki set

up for group production.

Dick’s Blogs

I used to read business magazines and

books. I read the Wall Street Journal

cover to cover every day for five years.

Today, I read many blogs, each chosen

because they illuminate a subject I want

to learn.

I like the comics on www.xkcd.com,

and subscribe to John Battelle’s Search

Blog, eight internal Goggle blogs

(including Sergey Brin’s non-Google

blog), Merlin Mann’s 43 Folders, and

Suw Charman’s Strange Attractor,

which is my best source for what is

happening to the newspaper industry.

All told I subscribe to 42 blogs,

everything from space travel to sales, to

fashion, to technology.

Sooner or later it is time to stake your

claim. Through The Browser is hosted

on Google’s Blogger, free Open Source

blogging software. For starting your

own blog, you might start at either

Blogger or WordPress.

I post on ThroughTheBrowser twice a

week, nine time a month. I am always

looking for new ideas, but the writing

and posting takes less than an hour.