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An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
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Presented by:Josh Martin, Social Media Lead
June 2010
How Facebook is Taking Over the Web …
One Like Button at a Time
1. Intro
2. Just how big is facebook?
3. Best of breed facebook pages
4. Recent changes within facebook
5. Future of facebook and the web
Agenda
Engauge leverages creativity, technology, and data to create memorable, positive, and consistent interactions that fuel client growth.
Just how BIG is facebook?
400+ Million Users
100 Million Mobile Users
If Facebook were a country it would be the world’s
3rd largest
1. China2. India3. facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh
70% of Facebook users live outside the U.S. and the site is available in more than 70 different languages
Half of Denmark has an active Facebook profile (2.4 million our of 5.4
million total).
Facebook Overtakes Yahoo
Facebook tops Google for weekly traffic in the U.S.
The average facebook user
spends >55 minutes on Facebook
per day per month
has 130 friends
Invited to 3 events
Sends 8 friend requests
Becomes a fan of 2 Pages
Writes 25 comments
Clicks Like button 9 times
Age of facebook users
35 +
25-34
18-24
13-17
Source: Facebook
Women aged 55 and up are the fastest growing Facebook
demographic in the U.S.
Facebook has become so popular, psychologists have identified a new
mental health disorder:
Facebook Addiction Disorder
In Australia, Facebook has infiltrated the court system:
•Court notices can be served through Facebook
•A Facebook summons is considered legally binding
In Brazil, universities are offering class enrollment through Facebook.
Whenever a Facebook member enrolls in a class,
his or her friends will know via a newsfeed
update.
Best of Breed facebook Pages
facebook.com/Starbucks
What’s on the page: Manage your Starbucks gift card via Facebook. ‘Around the World’ tab that brings you to the Facebook page of your location.
What’s cool: It’s the brand with the most number of Facebook fans.
No. of fans: 7,701,775 as of 6/15/2010
•Register / unregister cards
•Check balance / review rewards
•Reload cards / edit profile info
•Soon, fans will be able to reload a Facebook friend’s Starbucks card as a gift
Starbucks Card Application
“Facebook is not an experiment for us anymore. It is a key part of
how we go to market.”- Chris Bruzzo, Starbucks VP of
brand, content and online
Last year’s Free Pastry Day drove more than 1 million people to stores.
facebook.com/skittles
What’s on the page: Witty wall posts, like “Anyone have a recurring dream? Mine involves synchronized swimming under a Skittles waterfall.”
What’s cool: Fans can vote on Flash Mobs via the ‘Mob the Rainbow’ tab.
No. of fans: 4,861,505 as of 6/15/2010
facebook.com/DunkinDonuts
What’s on the page: Dunkin’ Perks, News/Promos, Maurice the espresso bean
What’s cool: Most fan pages use corporate logos as their profile picture, DD uses the space to honor its “Fan of the Week” contest winner.
No. of fans: 1,489,445 as of 6/15/2010
facebook.com/vitaminwater
What’s on the page: Interactive games, contests, promos, live events.
What’s cool: Used Facebook to run campaign on Vitamin Water’s next flavor – Black Cherry Lime
No. of fans: 1,398,851 as of 6/15/2010
facebook.com/einsteinbros
What’s on the page: Menu, Store Locator, Games, Promotions.
What’s cool: Acquired 350,000 fans in one week through bagel giveaway.
No. of fans: 612,348 as of 6/15/2010
facebook.com/bestbuy
What’s on the page: Support from staff, applications, and promotions.
What’s cool: Shop + Share allows you to browse products and ask your network for buying advice.
No. of fans: 1,127,177 as of 6/15/2010
What is the value of a facebook fan?
•On average, fans spend an additional $71.84 on products for which they are fans compared to those who are not fans.
•Fans are 28% more likely than non-fans to continue using the brand.
•Fans are 41% more likely than non-fans to recommend a fanned product to their friends.
Consumers who are fans are more valuable to organizations across all variables studied than are consumers who are not fans.
Source: Syncapse 2010
Recent changes within facebook
“We are building a web where the default is social.”
- Mark Zuckerberg, Facebook CEO
Open Graph Protocol
•Extends Facebook functionality to any page on the web
•Pages on a website become objects that users can add to their profiles
•Users establish connection by clicking “Like”
Facebook has developed social plugins that websites can add to make it easy for users to...
•see info from or about their Facebook friends
•share things with their friends without leaving a site or going through a time-consuming login process
From now on, any website can become part of the Facebook ecosystem, outside of
Facebook.com
The Activity Feed plugin shows users what their friends are
doing on the site through
likes & comments.
Recommend / Like plugins let users
share any content they like back to their Facebook
profile.
One of the first major brands to integrate
Facebook’s social
plugins into their online
shop.
Instantly see what
news articles
your friends have
shared on the
website.
Whenever you
encounter a song that one of your friend likes, a tag will appear to
let you know.
Steve Madden
increased mobile site traffic by 30% in 24
hours.
Results?
•Over 100,000 websites have implemented social plugins
•The Washington Post has seen its Facebook referral traffic climb 290%
•IMDb has doubled the number of visitors
•Dailymotion has seen users click the Like button tens of thousands of times per day on their site
What do all these changes mean for you?
• Integrating facebook into your web presence will be easier
• Instantly socialize your site, or areas of your site
Future of facebook and the web
Information
vs.
Privacy
What would it take for you to quit Facebook?
Facebook Credits
•Users can purchase credits to play games, purchase virtual gifts, & buy apps.
•Earn credits by watching advertisements, completing surveys, etc.
•One-third of all transactions will go directly to Facebook.
Facebook adding Location Features soon
McDonald’s will be 1st brand to test new features
The Possibilities of the Open Graph…
•Netflix can recommend films for you to watch based on the type of movies you’ve liked on IMDb
•Best Buy can offer gift recommendations for your friends based on their interests they’ve identified within Facebook
•Amazon can display Family Guy boxed sets for you to purchase based on the Family Guy video clips you’ve liked on TBS.com
Questions?
