1

Historical Ridesharing Trends and Market Potential

Rick Steele, CEO, NuRide, Inc.

MIT Real-Time Rides Workshop

Cambridge, MA

Apr 16, 2009

Houston, TX

San Antonio, TX

New York + CT

Washington DC Metro

Hampton Roads, VA

41,000 members / 2.5 million trips / $1.5 million in rewards / 200 sponsors

~5,500 people take a NuRide trip each day

Ridesharing Has Not Been a Technology Problem

1970 1980 1990 2000 2010

?

Database Density

Pro

bab

ility

(%

) o

f M

atch

Fin

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y w

ay

wh

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atch

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Ridesharing is a Database Aggregation Problem

Sharp Increases in Gas Prices Periodically Provide Motivation

36%13% ($2.25)

150%

Gas prices Cost of daily commute Demand for ridesharing

Daily cost to drive to work

Jan 27, 2008 - $17.39

Jun 30, 2008 - $19.64

Periodic Motivation Doesn’t Result in a Sustainable Database

Match is made.2 people leave database.

No match available.1 dissatisfied person leaves the database.

Gas prices motivate person to join database & find match

People Fall Into Patterns

Rewards Break People Out of Patterns

# of People Traveled With

Rewards Structure

Same rewards regardless of

number of travelers

Rewards increased with more travelers

2.8

# of Passengers in Vehicle

1.0

1.5

Rewards Increase Motivation & Loyalty

Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09

NuR

ide

Mem

ber A

ctivi

ty

Houston Washington DC

Rewards Directly Impact Activity

Houston – good rewards

Washington DC – poor rewards

Need match

Active Members in Ridesharing Database

Found one Thanks for match, bye!

Rewards! I’ll stick around