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With Facebook’s ever-changing platform, marketers, agencies, and business owners need to stay current on the latest developments to properly invest their resources. We will explore the evolving landscape for organic and paid visibility on Facebook, how the new Timeline format impacts brands, privacy & publicity strategies, and case studies of businesses & organizations who are active and effective. We’ll discuss recent innovations/additions to the Facebook Insights platforms, and how businesses can interpret consumer behavior data. We’ll cover both “big picture” strategies to identify ROI as well as implementation tactics for best results.
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SPEAKEASY MEDIA
Harness the Power of FacebookOrganic & Paid Options
Digital SummitCobb Galleria – Atlanta, GA
May 9, 2012
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Introduction
@garrettkuk@speakeasy_media
http://speakeasymedia.net
@digitalsummit_#DSUM12
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Facebook Business Pages: Old Layout
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Facebook Business Pages: Features
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Facebook Business Pages: Dimensions
• Emphasis on rectangular logo• 180x180 pixels (sized down to 32x32)
• Add a cover photo• 851x315 pixels• Your brand’s custom banner ad
• Photo Album will display first• Order apps/tabs wisely!
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Facebook Business Pages: Features
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Facebook Usage Statistics
• Every 60 seconds: 500,000 Facebook updates
• Daily• 3.2 billion likes & comments added• 300 million photos added• 526 million active users (+41.4% annual growth)
• Weekly• 500 million mobile users
• Monthly• 901 million active users (+32.5% annual growth)
• 56% users are female
Source
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Organic Updates Reach an Average of 16% of Audiences
16%
84%
Audience Views of Organic Posts & Updates to Facebook Page
Impression
• 6 Updates Daily• Post every 4 hours
Source
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Trending & Sponsored Content: Newsfeed Integration
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Promote Button Simplifies Content Promotion for SMBs
Source
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Q1 2012: Impressions by Sector
Retail; 23%
Food & Bev-erage; 19%
Finance; 14%
Enter-tainment;
11%
Games; 11%
Other; 22%
Volume of Impressions Across 18 Sectors
Source
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Open Graph & Apps
2-way communication from Facebook platform to external site• Save place or write a tip on Foursquare • Favorite an item on Etsy• Bookmark a Washington Post or Guardian story for later
reading• Save Ticketmaster event for later purchase• Share or comment on a Yahoo! news or entertainment story• Rate a video on YouTube or Socialcam• Add a song on Spotify or rdio
Source
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Facebook Offers
Source
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Ford Mustang Logout Ad: March 20
Source
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Ford Mustang Logout Ad: March 20
• 40 million users log out daily
• 24 hours
• $700,000
• 1 million video plays
• “People Talking About This” (PTAT) +180% that day
Source
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Thanks!
@garrettkuk@speakeasy_media
http://[email protected]
757-504-4585
#DSUM12
