Growth Hacking - Leo Trieu, Founder at Code4startup

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Growth Hacking

Leo Trieu, Founder of Code4Startup

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Startup – What we see everyday

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Damn, I want to… !!!

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90% of Startups fail

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Getting Customers

“Almost every failed startup has a product. What failed startups don’t have are enough customers.”

Traction: A Startup Guide to Getting Customers

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Growth Hacking Cases Studies 1/4

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But, what if we grow… too fast

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But, what if we grow… too fast

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Founder mistakes

“Many entrepreneurs who build great products simply don’t have a good distribution strategy.”

Marc Andreessen, founder of Netscape

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Founder mistakesFounders spend their time building products/features based on what early users say they want without caring about traction => they think that’s great!!!

You could build something people want BUT:• … can’t figure out a useful business model (no market)• … not enough users to reach profitability (small market)• … reaching to them is cost prohibitive (hard to reach market)• … a lot of other companies building it too (competitive market)

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The 50% Rule“Traction and product development are of equal importance and should each get about half of your attention.

Spend 50% of your time on PRODUCT and 50% on TRACTION ”

Traction: A Startup Guide to Getting Customers

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Think big, start small

• Don’t try to serve everyone. Define your niche market and start with small community.

• Don’t ever think about 10,000 users at first

• Get your first 20 USERS

• Then focus on your first 5 CUSTOMERS

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Stage #1: Idea• Landing Page

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• Create contest (Launch Rock)

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• Submit to sites like: Betalist, LaunchingNext, Earlybird

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• Submit to sites like: Betalist, LaunchingNext, Earlybird

• Survey

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Stage #2: MVP – Getting Users• Create 2 Free

courses on Udemy

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courses on Udemy

• Post on popular sites like: PH, HN, Rd

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courses on Udemy


• Story telling

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courses on Udemy


• Story telling

• Press cover

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courses on Udemy


• Story telling

• Press cover

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courses on Udemy


• Story telling

• Press cover

• Partnership

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Stage #3: Getting Customers

“Do things that don’t scale.”

Paul Graham, Y Combinator

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Stage #3: Getting Customers• Build trust and bring value

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• Best validation - $$$– Charge as soon as possible

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• Best validation - $$$– Charge as soon as possible– Crowdfunding

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Stage #4: Growth funnel

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Stage #4: Acquisition• Partnership

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Stage #4: Acquisition• Partnership

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Stage #4: Acquisition• Content marketing

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Stage #4: Acquisition• Customer engagement (Tools: Rapportive, Sidekick)

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Stage #4: Activation• Make it easy to sign up

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Stage #4: Activation• Welcome email: “You’re in, PLUS a quick question…”

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Stage #4: Activation• Optimize Landing page:

– Mixpanel

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– Content Analytics

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– Heat Map

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Stage #4: Retention• Tool: Mixpanel

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Stage #4: Retention• New free/paid courses on regular basis

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Stage #4: Retention• Upselling or Promotion

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Stage #4: Referral• Make sharing easier

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Stage #4: Referral• People sharing their love

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Stage #4: Referral• Word of mouth

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Stage #4: Revenue• One trick that I use

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BonusI could be biased but you MUST read these two books :)

Technology

Growth Hacking - Leo Trieu, Founder at Code4startup