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Grow Your BusinessGrow Your Businessusingusing
Twitter & LinkedInTwitter & LinkedIn
Grow Your BusinessGrow Your Businessusingusing
Twitter & LinkedInTwitter & LinkedIn
Dotted & CrossedDotted & Crossed
• Small advertising agency focused on helping small and mid-sized businesses drive revenue
• Locations in Phoenix, AZ & Reno, NV
• Restaurant, Retail, Hospitality & Entrepreneurs
• Helping small business owners understand and use new marketing platforms
• Small advertising agency focused on helping small and mid-sized businesses drive revenue
• Locations in Phoenix, AZ & Reno, NV
• Restaurant, Retail, Hospitality & Entrepreneurs
• Helping small business owners understand and use new marketing platforms
ClientsClients
• The Boulders - A Waldorf Astoria Resort• el Pedregal at The Boulders• Miracle Mile Delicatessen• Shamrock Foods• Salad and Go• Ruffo’s Sportsman’s Lodge• SoDo Restaurant + Bar• La Vecchia Italian Ristorante• Reno Bites Restaurant Week
• The Boulders - A Waldorf Astoria Resort• el Pedregal at The Boulders• Miracle Mile Delicatessen• Shamrock Foods• Salad and Go• Ruffo’s Sportsman’s Lodge• SoDo Restaurant + Bar• La Vecchia Italian Ristorante• Reno Bites Restaurant Week
Loren CondronLoren Condron
• 21 years of Marketing Experience
• 12 Years in Marketing Management in Radio
with Clear Channel Radio and CBS
Broadcasting in Las Vegas, Dallas & Phoenix
• VP of Client Services for Knoodle for five
years
• Founded Dotted & Crossed Marketing in
2011
• 21 years of Marketing Experience
• 12 Years in Marketing Management in Radio
with Clear Channel Radio and CBS
Broadcasting in Las Vegas, Dallas & Phoenix
• VP of Client Services for Knoodle for five
years
• Founded Dotted & Crossed Marketing in
2011
Media is changingMedia is changing• The timing of the Recession and an explosion in Technology
• Traditional Media has been affected
• TV - Cable, DVR, Roku, Apple TV, Internet
• Radio - less local, corporate, cell phones
• Print - Tablets, Online
• The timing of the Recession and an explosion in Technology
• Traditional Media has been affected
• TV - Cable, DVR, Roku, Apple TV, Internet
• Radio - less local, corporate, cell phones
• Print - Tablets, Online
Social Media PlatformsSocial Media Platforms
Social Media UsersSocial Media Users
Social Media Time SpentSocial Media Time Spent
Social Media UsersSocial Media Users
Social Media PlatformsSocial Media Platforms
Take a deep breathTake a deep breath
TwitterTwitterTwitterTwitter
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Twitter StatsTwitter StatsTwitter StatsTwitter Stats
• 78% of engagement with brands are retweets
• 22% of engagement with brands are replies
• 92% of engagement with a brand’s tweets are link
clicks.
• Tweets with images have 2X the engagement rate
• Tweets with hashtags receive 2X the engagement
• Tweets that ask people to RT receive 12X engagment
rates
• 78% of engagement with brands are retweets
• 22% of engagement with brands are replies
• 92% of engagement with a brand’s tweets are link
clicks.
• Tweets with images have 2X the engagement rate
• Tweets with hashtags receive 2X the engagement
• Tweets that ask people to RT receive 12X engagment
rates
TwitterTwitterTwitterTwitterWhat do you want to use Twitter For?
• Build following organically using keywords in the
search bar
• Engage followers by sharing relative content from you
& sharing content from others
• Talk to them the way you would in person, don’t use
marketing jargon
• Spy on competitors
• Ask customers what they want
What do you want to use Twitter For?
• Build following organically using keywords in the
search bar
• Engage followers by sharing relative content from you
& sharing content from others
• Talk to them the way you would in person, don’t use
marketing jargon
• Spy on competitors
• Ask customers what they want
TwitterTwitterTwitterTwitter
Drive Revenue
• Communicate with people you want to get to know• Watch for signs on how you can help• Network and build relationships online• Use hashtags and searches to look for new customers
Drive Revenue
• Communicate with people you want to get to know• Watch for signs on how you can help• Network and build relationships online• Use hashtags and searches to look for new customers
TwitterTwitterTwitterTwitter
TwitterTwitterTwitterTwitter
TwitterTwitterTwitterTwitter
Questions on Twitter?Questions on Twitter?
LinkedInLinkedInLinkedInLinkedIn
LinkedIn is a social networking website for people in professional occupations. LinkedIn is a social networking website for people in professional occupations.
LinkedIn StatsLinkedIn StatsLinkedIn StatsLinkedIn Stats
• LinkedIn is the largest social networking
platform for business professionals
• 27% of LinkedIn visits are on mobile
• 40% of users check it daily
• Ave time per month user spends on LinkedIn
is 21 minutes
• Slideshare has 10 million presentations
• LinkedIn is the largest social networking
platform for business professionals
• 27% of LinkedIn visits are on mobile
• 40% of users check it daily
• Ave time per month user spends on LinkedIn
is 21 minutes
• Slideshare has 10 million presentations
LinkedInLinkedInLinkedInLinkedIn
Driving Revenue
• Define yourself and your company as experts in your field • Lurking for Leads • Recon for business meetings
Driving Revenue
• Define yourself and your company as experts in your field • Lurking for Leads • Recon for business meetings
LinkedInLinkedInLinkedInLinkedInDefine yourself as a professional expert
in your field
• Share content that is relatable to your customers or
the decision makers of your product or service
• Be personal and communicate in real speak not marketing speak
• Endorse people that you would recommend
• Connect to people you meet or send a thank you after a meeting
Define yourself as a professional expert
in your field
• Share content that is relatable to your customers or
the decision makers of your product or service
• Be personal and communicate in real speak not marketing speak
• Endorse people that you would recommend
• Connect to people you meet or send a thank you after a meeting
LinkedInLinkedInLinkedInLinkedInLurking for LeadsLurking for Leads • Check your privacy settings (we don’t want people seeing us or do we)
• Keep an eye on your competitors, your customers, your industry leaders and make connections where applicable
• Use search tools on LinkedIn like people you may know, advanced search features, look at your connections connections, reach out and use personal messages
• Endorse people that you would recommend and connect to people you meet
Lurking for LeadsLurking for Leads • Check your privacy settings (we don’t want people seeing us or do we)
• Keep an eye on your competitors, your customers, your industry leaders and make connections where applicable
• Use search tools on LinkedIn like people you may know, advanced search features, look at your connections connections, reach out and use personal messages
• Endorse people that you would recommend and connect to people you meet
LinkedInLinkedInLinkedInLinkedInRecon
• Look for valuable information regarding decision
makers (alma maters, previous jobs, connections, etc)
• Turn cold calls into warm calls with introductions
from people you have in common
• Meetings tend to bring out other decision makers (go
back and research again)
• Build trust with a thank you message through
Recon
• Look for valuable information regarding decision
makers (alma maters, previous jobs, connections, etc)
• Turn cold calls into warm calls with introductions
from people you have in common
• Meetings tend to bring out other decision makers (go
back and research again)
• Build trust with a thank you message through
LinkedInLinkedInLinkedInLinkedIn
LinkedInLinkedInLinkedInLinkedIn
LinkedInLinkedInLinkedInLinkedIn
Questions on LinkedIn?Questions on LinkedIn?
Thank YouLoren Condron480-330-4086
@DotCro@lorencondron
facebook.com/dottedandcrossedloren@dottedandcrossed.comwww.dottedandcrossed.com
Thank YouLoren Condron480-330-4086
@DotCro@lorencondron
facebook.com/dottedandcrossedloren@dottedandcrossed.comwww.dottedandcrossed.com