Grimes up ashley

Ashley green

Grimes u Reader’s

profile

Our readers are dedicated

to grime

90 % of grimes up readers listen to

grime music the most

They spend an average of £20 a

month on buying and downloading

grime/ rap music

Favourite artist include chipmunk,

Tinie tempah, Devlin and wretch 32

Most see at least 5 grime concerts

each year

They download 6 grime tracks

every week

Technology: 70% of readers own an iPod, 90% own a

blackberry and 80% own an Xbox 360.

Clothes: readers spend an average of £400 a year on clothes,

£450 on trainers and £100 on headwear.

Brands/companies we trust: Nike, Addidas, blackberry, JD,

Microsoft, channel Aka, Flava, Mtv, Youtube, Sbtv

Male: 80% average age: 16

Circulation: 64,736 readerships: 275,000

In education: 75% employed:50%

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