Ashley green
Grimes u Reader’s
profile
Our readers are dedicated
to grime
90 % of grimes up readers listen to
grime music the most
They spend an average of £20 a
month on buying and downloading
grime/ rap music
Favourite artist include chipmunk,
Tinie tempah, Devlin and wretch 32
Most see at least 5 grime concerts
each year
They download 6 grime tracks
every week
Technology: 70% of readers own an iPod, 90% own a
blackberry and 80% own an Xbox 360.
Clothes: readers spend an average of £400 a year on clothes,
£450 on trainers and £100 on headwear.
Brands/companies we trust: Nike, Addidas, blackberry, JD,
Microsoft, channel Aka, Flava, Mtv, Youtube, Sbtv
Male: 80% average age: 16
Circulation: 64,736 readerships: 275,000
In education: 75% employed:50%