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GREEN HILLS REGIONAL PLANNING COMMISSIONBROADBAND STUDY
Regional Technology Planning Team Report
August 2011
RESIDENTIAL STUDY BACKGROUND
Survey mailed May 2011 4000 homes randomly sampled.
523 returned surveys/13% response rate
400 returned surveys analyzed Provides margin of error of ± 5 percentage points
RESIDENTIAL STUDY: WHO RESPONDED
NOTE: 5% OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
County Frequency % of total respondents County Population as % of Green Hills Region Population
Livingston 69 17.25% 15.00%
Chariton 55 13.75% 8.00%
Linn 48 12.00% 13.30%
Grundy 44 11.00% 10.60%
Sullivan 41 10.25% 7.20%
Carroll 33 8.25% 10.00%
Putnam 26 6.50% 5.00%
Daviess 21 5.25% 8.50%
Harrison 21 5.25% 9.20%
Caldwell 11 2.75% 9.60%
Mercer 10 2.50% 3.70%
RESIDENTIAL SURVEY: WHO RESPONDED ?
63%
83%
65%
31%
81%
31%3%
29%
65%
13%
0%
20%
40%
60%
80%
100%
120%
Gender Race Residence Kids Home
Note: Remaining percentages are non-response
Female
Male
White
Other Urban
Rural Yes
No Rent
Own
RESIDENTIAL STUDY - DEMOGRAPHICS
Education LevelHigh School graduate 37%Some College or Associates 16% College degree 20% Graduate degree 11%No Response 16%
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Income of Surveyed HH > Median HH income of the region(36% did not respond to income question)
CountyMedian Household Income (Census)
.Caldwell 39,335
.Carroll 40,912
.Chariton 39,819
.Daviess 37,570
.Grundy 35,543
.Harrison 33,070
.Linn 34,260
.Livingston 38,099
.Mercer 34,597
.Putnam 31,864
.Sullivan 32,899Green Hills 36,179
Missouri 45,149
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/HIGH SPEED INTERNET AT HOME ?
20%
6%
16%
14%
60%
8%
24%
40%
15%12%
0%
10%
20%
30%
40%
50%
60%
70%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
% HH with Computer % HH with BB or HIS at home
Computer trend line Internet trend line
RESIDENTIAL SURVEY
3%
3%
4%
5%
6%
11%
18%
51%
0% 10% 20% 30% 40% 50% 60%
Don't Know
Others
Satellite
Cellular BB
Dial-up
Fixed Wireless
Cable
DSL
Types of Internet Access at home (n=326)
APPLICATIONS (RESIDENTIAL)
13%15%16%
20%21%21%22%
29%39%
44%44%
58%63%
66%68%
73%83%
89%
Operate or support a home-based businessSell something online
Share something online that you created yourselfWork from home (telecommuting)
Take a class or do homeworkContribute to a website, blog or other online forum
Look for information about a place to liveLook online for information about a job
Play online video gamesVisit your state, region or local government’s website
Watch television or other videosDo any online banking
Look online for news or information about politicsUse an online social networking site like Facebook
Buy something onlineLook for health or medical information
Look for information about a service or product Keep in touch with family and friends
Internet Activity in the Last 7 Days
5%
10%
16%
24%
44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Don't know
Not at all important
Somewhat Important
Important
Very Important
How important is it for all residents of Missouri to have access to computers and the internet?
RESIDENTIAL STUDY
GREEN HILLS REGIONAL PLANNING COMMISSION
BROADBAND NEEDS ASSESSMENTBUSINESS NEEDS RESULTS
BUSINESS STUDY – RESPONSES BY COUNTY
County FrequencyPercent of Total
RespondentsPercent of total
number of BusinessesCaldwell 2 5% 7%Carroll 2 5% 10%Chariton 5 13% 8%Daviess 2 5% 7%Grundy 3 8% 10%Harrison 0 0% 9%Linn 2 5% 17%Livingston 12 32% 17%Mercer 1 3% 3%Putnam 0 0% 4%Sullivan 9 24% 7%
EMPLOYEE BUSINESS SIZE
1 – 4 47%5 - 25 24%26 – 100 18%101 – 500 11%501 – more 0%
90% have internet service at their business One respondent said that Satellite and dial-up were all that was available and both
are inadequate for their business One respondents said that they tried to get internet through a provider but it never
connected properly
NATIONAL BUSINESS CLASSIFICATION
BUSINESS BROADBAND PROVIDERS (N=33)
One respondent uses 3 providers for internet access
TYPES OF INTERNET CONNECTIONS
SPEED OF CONNECTIONS 32% of those responding reported the following speeds
by connection type:
68% of those responding did not know their speed
T-1: 1.544 Mbps (1) Satellite
100 Kbps (1) Fixed Wireless Users
3 Mbps (1) 0.5 Mbps (1)
DSL Users 3 Mbps (3) 4.74 Mbps 1.5 Mbps / Upload
Fiber to the Premise 5 Mbps
Cable Modem 5 Mbps
BROADBAND SERVICE RATINGS
ServicesVery
SatisfiedSatisfied Dissatisfied
Very Dissatisfied
Don’t Know/Not Applicable
Response Count
Cost of Internet/network Service
16% 45% 19% 10% 10% 31
Speed of the on-line connection 15% 44% 19% 18% 3% 32Billing practices of your provider 32% 45% 3% 7% 13% 31Reliable access to the Internet 26% 45% 13% 16% 0% 31Training and technical support 25% 31% 16% 16% 12% 32Customer Service Representative’s knowledge when you call for service
22% 38% 22% 6% 12% 32
Installation technician’s ability and courteousness
32% 62% 3% 3% 0% 31
SUPPORTED INTERNET APPLICATIONS
WHY IMPORTANT?
Internet access is important for business connections especially video conferencing
Internet speeds are crucial to business connections including webinars and video streaming
Speed of connection is vital for relaying business information and accessing resources
COMMERCIAL BROADBAND ENVIRONMENT
7%
37%
53%
3%
Competitive, several options
Somewhat Competitive, two providers
Not Competitive at All, only one provider option
There is not a broadband option available that is
suitable for my business.
Availability of Multiple, Competing Broadband Options
COST OF SERVICE
BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise It provides specific guideposts and pathways
to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
25
BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as
follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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SWOC ANALYSIS Phase 2: cont’d
The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability
and adoption, whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.
Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.
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INDIVIDUAL SECTOR DATA
Online Surveys (OLS) were received from the following groups:Library Sector (14)Local Government (8)Agriculture (6)Small Business Sector (5)Healthcare Sector (4)K-12 Education Sector (4)Energy Sector (4)
Industry and Manufacturing Sector (2)Community and Social Services (1)Higher Education Sector (1)Public Safety (1)Workforce Development (1)
INDIVIDUAL SECTOR DATA
SECTOR REPORTS
SWOC ANALYSISVOTING
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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as
follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic
directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :
1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress
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Additional Discussion
35
Connect with us at MOBroadbandNow
http://mobroadbandnow.com/
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36
THANK YOU FOR YOUR PARTICIPATION IN THE GREEN HILLS
BROADBAND PLANNING PROJECT!
37