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NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS
BROADBAND STUDY
Regional Technology Planning Team Report
August 2011
NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS
NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS
BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND
Survey mailed May 2011 4000 homes randomly sampled.
590 returned surveys/15% response rate
400 returned surveys analyzed Provides margin of error of ± 5 percentage points
RESIDENTIAL STUDY: WHO RESPONDED
NOTE: 4% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
County Frequency % of total respondents
County pop as % of Northwest Region
Population
Atchison 57 14% 15%
Gentry 64 16% 15%
Holt 47 12% 12%
Nodaway 214 54% 54%
Worth 4 1% 4%
RESIDENTIAL SURVEY: WHO RESPONDED ?
57%
85%
48%32%
86%
37%
1%
44%64%
10%
0%
20%
40%
60%
80%
100%
120%
Gender Race Residence Kids Home
Note: Remaining % is non-response
Female
Male
White
OtherUrban
Rural Yes
No Rent
Own
RESIDENTIAL STUDY - DEMOGRAPHICS
Education LevelHigh School graduate 34%Some College or Associates 12% College degree 25% Graduate degree 19%No Response 10%
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Income of Surveyed HH > Median HH income of the region(35% did not respond to income question)
County
Median Household
Income (Census)
Atchison 41,035Gentry 35,889Holt 38,530Nodaway 36,677Worth 31,617
North West 36,750Missouri 45,149
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
1%
7%12%
17%
62%
5%
27%
37%
13%13%
0%
10%
20%
30%
40%
50%
60%
70%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
% HH with Computer % HH with BB or HIS at home
Computer trend line Internet trend line
RESIDENTIAL STUDY:
4%
3%
5%
6%
11%
25%
51%
0% 10% 20% 30% 40% 50% 60%
Don't Know
Cellular BB
Dial-up
Satellite
Fixed Wireless
Cable
DSL
Types of Internet Access at Home(n=339)
APPLICATIONS (RESIDENTIAL)
12%12%
16%17%
21%22%
25%25%
36%37%
46%58%60%
66%68%70%
82%91%
Sell something online Operate or support a home-based business
Share something online that you created yourselfLook for information about a place to live
Contribute to a website, blog or other online forumTake a class or do homework
Work from home (telecommuting)Look online for information about a job
Visit your state, region or local government’s websitePlay online video games
Watch television or other videosBuy something online
Look online for news or information about politicsUse an online social networking site like Facebook
Look for health or medical informationDo any online banking
Look for service or product informationKeep in touch with family and friends
Internet Activity in the Last 7 Days
RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND ACCESS FOR ALL MISSOURI RESIDENTS
44%
24%
17%
7%
8%
Very Important
Important
Somewhat Important
Not at all Important
Don't Know
NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS
BROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY BACKGROUND
Online survey available from: March 2011 to August 2011
15 local businesses responded (as of 08/3) 20% were satellite offices 17% had satellite locations
32 questions about broadband or high-speed Internet services in the Northwest region
BUSINESS STUDY – RESPONSES BY COUNTY
EMPLOYEE BUSINESS SIZE
1 – 4 47%5 - 25 33%26 – 100 7%101 – 500 13%501 – more 0%
BUSINESS CLASSIFICATION
CURRENT INTERNET PROVIDERS (N=11)
All 15 respondents indicated they have internet service at their place of business
TYPES OF INTERNET CONNECTIONS
10 out of 12 of those responding did not know their speed. The 2 that knew, reported the following speeds by connection type:
DSL (12 Mbps); Cable Modem (5 Mbps)
BROADBAND SERVICE RATINGSServices
Very Satisfied
Satisfied DissatisfiedVery
Dissatisfied
Don’t Know/Not Applicable
Response Count
Cost of Internet/ network Service 8% 54% 23% 0% 15% 13Speed of the on-line connection 15% 46% 31% 0% 8% 13Billing practices of your provider 15% 69% 0% 0% 15% 13Reliable access to the Internet 23% 46% 23% 0% 8% 13Training and technical support 15% 54% 15% 0% 15% 13Customer Service Representative’s knowledge when you call for service
23% 46% 15% 0% 15% 13
Installation technician’s ability and courteousness
23% 62% 0% 0% 15% 13
SUPPORTED INTERNET APPLICATIONS
COMMERCIAL BROADBAND ENVIRONMENT
0%
42%
50%
8%
0% 20% 40% 60%
Competitive, several options
Somewhat Competitive, two providers
Not Competitive at All, only one provider option
There is not a broadband option available that is suitable for my business.
Availability of Multiple, Competing Broadband Options
COST OF SERVICE
15%
31%
23%
8%
0%
23%
Less than $50
More than $50 and less than $100
Between $100 and $200
Between $200 and $300
More than $300 per month
Don’t know how much we pay.
Cost of Broadband
BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise It provides specific guideposts and pathways
to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
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BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as
follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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SWOC ANALYSIS Phase 2: cont’d
The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability
and adoption, whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.
Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.
32
INDIVIDUAL SECTOR DATA
Online Surveys (OLS) were received from the following groups:
Library (5)Local Government (15)Agriculture (10)Business & Prof. Serv. (26)Healthcare (4)K-12 Education (24)Energy & Environment ()Tourism ()
Economic Development (4)Industry & Manufacturing (3)Community and Social Services ()Higher Education (5)Public Safety (5)Workforce Development (2)
SWOC ANALYSISVoting
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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as
follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
35
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic
directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
36
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :
1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress
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Additional Discussion
38
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THANK YOU FOR YOUR PARTICIPATION IN THE NORTHWEST
MO BROADBAND PLANNING PROJECT!
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