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MobileVaani is the definitive social media platform for those in predominantly rural communities, who do not have the economic means to own screens that serve internet based social media, BUT have access to mobile networks, and are at the very bottom of the economic pyramid.
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g o o n j : s o c i a l m e d i a f o r e v e r y o n e
SEPTEMBER 2012
Gram Vaani Community Media
V O I C E O F T H E V I L L A G E
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
About us
Vision: “Build citizen-driven media platforms that give communities a voice of their own”
Working at the interface of Technology | Media | Development
Strategy Evolve synergies between communities, the government,
large development institutions, and media agencies
We work all across India with more than 30+ non-profit organizations, and now in Africa too
Awards and recognition mBillionth award 2012 Rockefeller Challenge 2012 Finalists in Vodafone Mobiles for Good 2012 10 most innovative companies in India (by Fast Company) Economic Times Power of Ideas 2010 Manthan Award 2009 Knight News Challenge 2008
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Our projects
1. GRINS: Automation system for community radio stations
28 deployments across 12 states in India, 6 deployments in Africa
Campaigns on NREGA, PDS, primary education, maternity health across our network of stations
2. vApps: Community engagement tools Indian deployments: Jharkhand, AP, UP International: Afghanistan, Pakistan
3. FullCircle: Social audit tools for communities
Monitoring of garbage sites, in partnership with MCD in Delhi
Evolving into a citizen-government engagement platform: Mericity
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Details of our work in building technologies and processes for community media
GRINS: Automation system for community radio stations
vApps: Community engagement services
FullCircle: Social audit tools for citizen-government engagement
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
What is community radio?
FM station, run by a non-profit 15-20km range Content
Community talk Interviews of politicians Programs for school kids Youth events Educational programs
Leads to empowerment, awareness, community building Capital cost: 6L Operating cost: 30K per month
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
GRINS radio automation system
GRINS: Gramin Radio Inter Networking System
Makes it easy to run community radio stations
Full telephony support: People can call into the station and leave voice recordings, or go live on air
Content management and statistics on programs played out
Internet streaming of live broadcast
Community database: The station can maintain a database of volunteers, staff, community resource people, etc, and reach out to them through group SMSes and voice messages
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
GRINS is running successfully in 30+ community radio stations across the world
Radio Bundelkhand in Orccha, Madhya Pradesh in partnership with NGO Development Alternatives (DA)
Gurgaon ki Awaaz in Gurgaon, Haryana in partnership with NGO The Restoring Force
Sangham Radio in Pastapur, in partnership with Deccan Development Society
Kumaon Vani in Mukteshwar, Uttarakhand, in partnership with TERI
BOL Hyderabad in Hyderabad, in partnership with University of Hyderabad
Tashi Delek Radio in Dharamshala, in partnership with Tibetan Children’s Village
Jago Mumbai in Mumbai, in partnership with Khar Residents Welfare Association
Radio Atlantis, in South Africa, in partnership with the Commonwealth of Learning
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
CR India network
Used GRINS footprint to bring stations in India on the same platform
Networked with over 30 stations across 12 states. Cumulative listenership ~ 6L, word-of-mouth ~ 25L
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Information campaigns on the CR network
5 stations, from Kerala, Tamil Nadu, Gujarat, Uttarakhand, MP
3 themes: NREGA, PDS, RTE
Three phase process: At each station… Survey 10 villages to get introduced to different stakeholders, and
understand specific problems related to the government schemes Consult with us to create interesting radio programs based on the feedback Encourage listeners to call back and report problems, give feedback, tell
their own stories
Creates a two-day conversational mechanism for communities to understand rights and entitlements under different schemes
Outcome: Better than standard broadcast information campaigns on radio and TV
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Building technologies for community media
GRINS: Automation system for community radio stations
vApps: Community engagement services
FullCircle: Social audit tools for citizen-government engagement
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
vNews: local community news in voice
A mobile phone based platform for crowd-sourcing of local news from across a state
Village groups call into a toll-free number to tell stories and experiences
The submitted stories are validated and moderated by a trained editor
Validated stories are published online
Validated stories are also published for access on same toll-free numberOther people can call into the toll-
free number to listen to the validated stories
Valuable statistics and reports can be derived from the information collected
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
vNews in Jharkhand
~ 1500 calls per day ~ 10,000 callers ~ 4 min average time per call ~ 6,000 returning callers
Main areas: Khunti, Lathehar, Dhanbad, Giridhi, Sarai Kela
Topics: Casual folk songs, opinion, NREGA and PDS feedback, disease outbreaks, government announcements, women stories
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Social media over phone
Mon Tue Wed Thur Fri Sat Sun
Governance Health Education Agriculture Women Culture Livelihood
Announce-ments, people’s suggestions, grievances, entitlements
Advisories by ANMs and doctors, notifications, health programmes
Career counseling, exams, children news
Seasonal needs, information, KVK interviews
Stories, careers – ANMs, Samakhya, SHGs, case studies
Tribal songs, harvest celebrations, poetry, jokes
Job openings, income advise
Special segment each day
Channelization for topic-specific news
Broader base of channel partners and local entrepreneurs
Job postings
Local classifieds
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Partners for vNews in Jharkhand
Sesame Workshop -> EducationGram Swaraj Abhiyan -> Panchayati RajPublic Health Resource Network -> Community health
workersBharat Gyan Vigyan Samiti -> EducationNREGA Sahayata Kendras -> LivelihoodKrishi Gram Vikas Kendra -> AgricultureLeads Trust -> Education…
Continuously adding more partners on different themes
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Other deployments of vNews
Afghanistan: Mahaal News Network
5K+ calls per day, publicized across 40 radio stations
Pakistan
Uttar Pradesh, India: With UNDP and Video Volunteers
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
The vApps suite of applications
vSurvey Customized survey design on IVR Being used in eastern UP to collect data on micro-insurance awareness and
feedback of SHGs on their federation
vHelp Patching of calls with a network of volunteers If all volunteers are busy, the call gets archived much like voice mail Used to manage a journalist helpline, helpline for the homeless
vNews Local news-over-phone service Can proxy as a community based question-and-answer system Local classifieds Customize to combine with other applications
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Building technologies for community media
GRINS: Automation system for community radio stations
vApps: Community engagement services
FullCircle: Social audit tools for citizen-government engagement
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
MCD: Complaint management with public scrutiny
People call into an IVR system and leave message recordings about complaint details
MCD officials listen to the recordings and categorize them
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Public scrutiny through FullCircle
Statistics are automatically plotted on complaint redressal rates, repeat complaints, etc
Published on Facebook and newspapers. Puts pressure on government officials to improve redressal rates
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
New avatar: Citizen based monitoring of garbage collection sites
MCD is keen to scale initiative all across Delhi. Has improved their internal tracking and reporting processes
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Moving into a comprehensive citizen-government engagement platform
Solicit citizen feedback in fund utilization, prime issues that need attention, and improve awareness
In partnership with NGOs Satark Nagrik Sangathan and Action India
Pilot project in May 2011 with Action India: Slum colonies in East Delhi
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Our partners
MCD Delhi
Knight Fndn.IIT Delhi
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Our team
Dr. Aaditeshwar SethCo-Founder
Assistant Professor, IIT Delhi,Ph.D, University of Waterloo,B.Tech, IIT Kanpur
Aaditeshwar leads the technology development and product design, bringing new generation solutions to the rural Indian context
Roshan NairDirector, Programs
2 years with US startups in the energy sector, 2 years community development in tribal areas in IndiaMPA and BBA from UT Austin
Roshan brings a combination of rural, research, and financial experience to the team. He helps structure projects and their implementation.
Mayank ShivamCo-Founder
Business head with Jabong,com; 5 years with McKinsey & Co. as management consultant,MBA, IIM Lucknow
Mayank advises on the overall strategy and business partnerships, bringing to bear his rich consulting experience
Strategy and management
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Our team
Dinesh KapoorProduct Manager Voice Applications
3 years with MicrosoftM.Tech, IIT DelhiB.Tech, IP University
Dinesh leads the development of voice applications and is driving the current vAct and vNews applications
Balachandran C.Technical Consultant
B.Tech, IIIT Allahabad Bala architected the voice platform and ensures that our technology is converted into relevant and user-friendly applications
Zahir KoradiaProduct Manager GRINS
Ph.D candidate, IIT MumbaiM.Tech, IIT Kanpur
Zahir leads the development of the GRINS platform for community radio stations
Kapil DadheechTechnical Support Engineer
BTech, Arya College of Engg Kapil single-handedly manages 30+ installations of GRINS and 10+ installations of voice applications
Rohit JainSystem administrator
MCA, Sikkim Manipal UniversityMicrosoft certified sys. admin.
Rohit manages remote installations of GRINS and voice applications
Technology
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
Project coordination
Our team
Sayonee ChatterjeeProject manager
MA Sociology, Pune University. 5 years experience with PRADAN and PRIA NGOs
Sayonee manages our Mericity.in and MCD initiatives in partnership with various NGOs in Delhi
Aparna MoitraResearcher
Gold Medalist & MSc Development Communications and Extension, Lady Irwin College
Aparna manages our Jharkhand deployment of mobile news and coordination with field staff
Ranchi office
Shambhu MahtoState coordinator for JMR
LLM, Ranchi University Shambhu manages the field operations of Jharkhand Mobile Radio in Ranchi, popularizing it and managing our district coordinators
g o o n j : s o c i a l m e d i a f o r e v e r y o n e
G r a m Va a n i C o m m u n i t y M e d i a
We b s i t e : h t t p : / / w w w. g r a m v a a n i . o r g
E m a i l : c o n t a c t @ g r a m v a a n i . o r g
Thanks