Google Search for Life Sciences Companies

2

ABOUT PERFICIENT

Perficient is a leading information technology and

management consulting firm serving clients

throughout North America.

We help clients implement digital experience, business optimization,

and industry solutions that cultivate and captivate customers, drive

efficiency and productivity, integrate business processes, improve

productivity, reduce costs, and create a more agile enterprise.

3

PERFICIENT PROFILE

Founded in 1997

Public, NASDAQ: PRFT

2014 revenue $456.7 million

Major market locations:

Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati,

Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis,

Lafayette, Milwaukee, Minneapolis, New York City, Northern

California, Oxford (UK), Southern California, St. Louis, Toronto

Global delivery centers in China and India

>2,600 colleagues

Dedicated solution practices

~90% repeat business rate

Alliance partnerships with major technology vendors

Multiple vendor/industry technology and growth awards

4

OUR SOLUTIONS PORTFOLIOBusiness Process

Management

Customer Relationship

Management Enterprise

Performance Management

Enterprise Information

SolutionsEnterprise Resource Planning

Experience Design

Portal / Collaboration

Content Management

Information Management

Mobile

Safety / PV

Clinical Data Management

Electronic Data Capture

Medical Coding

Data Warehousing

Data Analytics

Clinical Trial Management

Precision Medicine

Consulting

Implementation

Integration

Migration

Upgrade

Managed Services

Private Cloud Hosting

Validation

Study Setup

Project ManagementApplication

DevelopmentSoftware Licensing

Application Support

Staff Augmentation

Training

BU

SINESS SO

LUTIO

NS

SERV

ICES

CLIN

ICA

L / HEA

LTHC

AR

E IT

50

+ PAR

TNER

S

5

INTRODUCTIONS

Robert Cocks

Google for Work, Head of Search,

North America, Google

Chad Johnson

Google Practice Director, Perficient

Defining Business Impact with Google Search

Rob Cocks

Head of North America, Google Search for Work

August 2015

"It's actually easier to

improve by 10x than it

is to improve by 10%"Astro Teller, Engineering Director, Google X

“Continuing with our our

restructuring efforts Amgen’s Full

Potential Initiatives will support

the launch of new drug pipeline

and improve our cost structure.”

Robert A. Bradway, CEO,

Amgen

“No company is or ever should

be static. You have to evolve.”

Ian Clark, CEO

Enterprise Search Value Map - Pharma Manufacturing

Operational Efficiency Quality & Compliance Business Development

Google Confidential and Proprietary

HR, Corporate Comms

IT / Service Desk

Product Release

Procedural Governance

and

Legal Assessment

Compliance

Document Management and Flow Control

Manufacturing

Processes

Quality

FDA Compliance

Website Search

Program Research

Customer

Service

Contracts

Sales Operations PlanningResearch Process

Fully Deployed

Direct

Procurement

Clinical Trials

Management

Partially Deployed Planned Deployment

Tech Sales Collateral

Physician Relationship Management

Mutual Evaluation Process for Enterprise Search

Google Confidential and Proprietary

Deliverables:

• Business Use Cases

• Economic Benefits vs.

Current Situation

• UI Prototype (optional)

• Implementation Timeline

& Plan

• Training Plan

• Total Solution Cost

DiscoverySolution

ValidationAgreement

Deployment

Planning

1-2 Days 1 Day 1- 2 Weeks 2 Weeks

• Identify value areas and

target specific lines of

business

• Host Workshops include

representative individual

contributors and junior

executives

• Identify priority use

cases, business &

technical requirements

• Hold go/no-go

conversation

• Formulate Key Success

Factors- Define what we are seeking

to prove through evaluation

criteria

• Agree on scope

• Solution Validation process

to start <date>

• Use <Partner> as the

implementation partner

• Buy <Configuration> by

<date>

• Hold go/no-go conversation

• Build prototype and

validate use cases with

lines of business

• Validate Critical

Success Factors

• Confirm Results

Formulate, identify and

test prototype for

business stakeholders

• Provide Customer

References, as needed

• <Partner> Enterprise

Deployment Workshop:

– Design production footprint to

support specific needs

– Understand content sources at

deeper level

– Define phased deployment

– Work plans presented for

successful phased roll-out

– Identify total cost structure

• Timelines and gates agreed

upon upfront

• Go-Live <date>

Objective: Ensure that it makes sense to engage by identifying

important business challenges that can be solved with Search. Leverage

an approach and mutually agreeable success criteria to define a solution.

Validate that solution with a prototype. Plan for deployment.

12

Chad JohnsonDirector - Google Solutions

13

GOING BEYOND KEYWORD SEARCH

Myths:

• Google Search only finds results that contain your search terms

• Google Search can’t tell me something I didn’t know I was looking for

• Nobody uses “Advanced Search” settings. Ever.

• I’m going to miss my kid’s recital because I have to do so much metadata tagging

14

1998 - 10 BLUE LINKS

15

2006 - RESULT FILTERS

16

2007 - MULTIPLE SOURCES PER SEARCH

17

2012 - KNOWLEDGE GRAPH

18

STEP 1: SEARCH RESULTS

19

STEP 2: DYNAMIC NAVIGATION

20

STEP 3: TANGENTIAL SEARCH RESULTS

21

STEP 4: KNOWLEDGE GRAPH

22

BENEFITS OF ADVANCED SEARCH

• Automatically searching multiple sources reduces

the effort to find information

• Information from one source can be used to more

selectively search other sources

• Entity-recognition and automatic tagging might not

be perfect, but they can produce statistically

interesting information

• Combining information from the query, facets, and

other search results produces a more cohesive and

interesting experience

23

FOUR PILLARS OF GSA IMPLEMENTATIONS

Content Acquisition Security User Interface Analytics

24

CONTENT ACQUISITION

Web Crawling

Adapters

XML Feeds

Connectors

25

SECURITY

26

USER INTERFACE

27

ANALYTICS

• Establish deterministic baselines

• Look for both good and bad events

• Useful countermeasures:

• KeyMatches / OneBox

Modules

• Result Biasing

• Synonyms

• Content Cleansing

• Test all changes against the

baseline

• Repeat frequently

28

QUESTIONSType your question into the chat box

2929

FOLLOW US ONLINE

• Twitter.com/Perficient_LS

• Twitter.com/PRFTDigitalTech

• Blogs.perficient.com/LifeSciences

• Blogs.perficient.com/digitaltech

Next up:

99+ Siebel CTMS Best Practices You Should Follow

Thursday, Sept. 24, 1:00 to 2:00pm CT

http://www2.perficient.com/99-Siebel-CTMS-Best-

Practices-You-Should-Follow

30

THANK YOU