Google Search for Life Sciences Companies
2
ABOUT PERFICIENT
Perficient is a leading information technology and
management consulting firm serving clients
throughout North America.
We help clients implement digital experience, business optimization,
and industry solutions that cultivate and captivate customers, drive
efficiency and productivity, integrate business processes, improve
productivity, reduce costs, and create a more agile enterprise.
3
PERFICIENT PROFILE
Founded in 1997
Public, NASDAQ: PRFT
2014 revenue $456.7 million
Major market locations:
Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati,
Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis,
Lafayette, Milwaukee, Minneapolis, New York City, Northern
California, Oxford (UK), Southern California, St. Louis, Toronto
Global delivery centers in China and India
>2,600 colleagues
Dedicated solution practices
~90% repeat business rate
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards
4
OUR SOLUTIONS PORTFOLIOBusiness Process
Management
Customer Relationship
Management Enterprise
Performance Management
Enterprise Information
SolutionsEnterprise Resource Planning
Experience Design
Portal / Collaboration
Content Management
Information Management
Mobile
Safety / PV
Clinical Data Management
Electronic Data Capture
Medical Coding
Data Warehousing
Data Analytics
Clinical Trial Management
Precision Medicine
Consulting
Implementation
Integration
Migration
Upgrade
Managed Services
Private Cloud Hosting
Validation
Study Setup
Project ManagementApplication
DevelopmentSoftware Licensing
Application Support
Staff Augmentation
Training
BU
SINESS SO
LUTIO
NS
SERV
ICES
CLIN
ICA
L / HEA
LTHC
AR
E IT
50
+ PAR
TNER
S
5
INTRODUCTIONS
Robert Cocks
Google for Work, Head of Search,
North America, Google
Chad Johnson
Google Practice Director, Perficient
Defining Business Impact with Google Search
Rob Cocks
Head of North America, Google Search for Work
August 2015
"It's actually easier to
improve by 10x than it
is to improve by 10%"Astro Teller, Engineering Director, Google X
“Continuing with our our
restructuring efforts Amgen’s Full
Potential Initiatives will support
the launch of new drug pipeline
and improve our cost structure.”
Robert A. Bradway, CEO,
Amgen
“No company is or ever should
be static. You have to evolve.”
Ian Clark, CEO
Enterprise Search Value Map - Pharma Manufacturing
Operational Efficiency Quality & Compliance Business Development
Google Confidential and Proprietary
HR, Corporate Comms
IT / Service Desk
Product Release
Procedural Governance
and
Legal Assessment
Compliance
Document Management and Flow Control
Manufacturing
Processes
Quality
FDA Compliance
Website Search
Program Research
Customer
Service
Contracts
Sales Operations PlanningResearch Process
Fully Deployed
Direct
Procurement
Clinical Trials
Management
Partially Deployed Planned Deployment
Tech Sales Collateral
Physician Relationship Management
Mutual Evaluation Process for Enterprise Search
Google Confidential and Proprietary
Deliverables:
• Business Use Cases
• Economic Benefits vs.
Current Situation
• UI Prototype (optional)
• Implementation Timeline
& Plan
• Training Plan
• Total Solution Cost
DiscoverySolution
ValidationAgreement
Deployment
Planning
1-2 Days 1 Day 1- 2 Weeks 2 Weeks
• Identify value areas and
target specific lines of
business
• Host Workshops include
representative individual
contributors and junior
executives
• Identify priority use
cases, business &
technical requirements
• Hold go/no-go
conversation
• Formulate Key Success
Factors- Define what we are seeking
to prove through evaluation
criteria
• Agree on scope
• Solution Validation process
to start <date>
• Use <Partner> as the
implementation partner
• Buy <Configuration> by
<date>
• Hold go/no-go conversation
• Build prototype and
validate use cases with
lines of business
• Validate Critical
Success Factors
• Confirm Results
Formulate, identify and
test prototype for
business stakeholders
• Provide Customer
References, as needed
• <Partner> Enterprise
Deployment Workshop:
– Design production footprint to
support specific needs
– Understand content sources at
deeper level
– Define phased deployment
– Work plans presented for
successful phased roll-out
– Identify total cost structure
• Timelines and gates agreed
upon upfront
• Go-Live <date>
Objective: Ensure that it makes sense to engage by identifying
important business challenges that can be solved with Search. Leverage
an approach and mutually agreeable success criteria to define a solution.
Validate that solution with a prototype. Plan for deployment.
12
Chad JohnsonDirector - Google Solutions
13
GOING BEYOND KEYWORD SEARCH
Myths:
• Google Search only finds results that contain your search terms
• Google Search can’t tell me something I didn’t know I was looking for
• Nobody uses “Advanced Search” settings. Ever.
• I’m going to miss my kid’s recital because I have to do so much metadata tagging
14
1998 - 10 BLUE LINKS
15
2006 - RESULT FILTERS
16
2007 - MULTIPLE SOURCES PER SEARCH
17
2012 - KNOWLEDGE GRAPH
18
STEP 1: SEARCH RESULTS
19
STEP 2: DYNAMIC NAVIGATION
20
STEP 3: TANGENTIAL SEARCH RESULTS
21
STEP 4: KNOWLEDGE GRAPH
22
BENEFITS OF ADVANCED SEARCH
• Automatically searching multiple sources reduces
the effort to find information
• Information from one source can be used to more
selectively search other sources
• Entity-recognition and automatic tagging might not
be perfect, but they can produce statistically
interesting information
• Combining information from the query, facets, and
other search results produces a more cohesive and
interesting experience
23
FOUR PILLARS OF GSA IMPLEMENTATIONS
Content Acquisition Security User Interface Analytics
24
CONTENT ACQUISITION
Web Crawling
Adapters
XML Feeds
Connectors
25
SECURITY
26
USER INTERFACE
27
ANALYTICS
• Establish deterministic baselines
• Look for both good and bad events
• Useful countermeasures:
• KeyMatches / OneBox
Modules
• Result Biasing
• Synonyms
• Content Cleansing
• Test all changes against the
baseline
• Repeat frequently
28
QUESTIONSType your question into the chat box
2929
FOLLOW US ONLINE
• Twitter.com/Perficient_LS
• Twitter.com/PRFTDigitalTech
• Blogs.perficient.com/LifeSciences
• Blogs.perficient.com/digitaltech
Next up:
99+ Siebel CTMS Best Practices You Should Follow
Thursday, Sept. 24, 1:00 to 2:00pm CT
http://www2.perficient.com/99-Siebel-CTMS-Best-
Practices-You-Should-Follow
30
THANK YOU