Gil Reich (@GilR)Managing Greatness

Google Now

Traditional search

Google Now & Predictive Search

1. What it is2. Where it’s going3. What you can do

What Google Now is

Traffic

Weather

Sports previews & results

Stock prices

Flight status

Birthdays, articles

Website updates

How does it know?

It’s stalking you

Keep me updated

Search updates

Customize

Suggested search beyond Google & Siri

Suggested search beyond Google

Suggested search beyond Google

Where Google Now is Going

Nest: Home electronics

Intel: Biometric patch

OAA: Integrated into cars

Future: Recommendations & offers

Future (maybe)

Future (maybe)

Future (maybe)

What you can do?

Get your “real” life online

Get appointments online

Copy offline relationships online

Get reviews

Email action: RSVP

Google Now: Appointment

Feed the knowledge base

Get local listings & reviews

Social media

Use schema.org

Mark up your page

Feed the knowledge base

Other suggested search players

Summary & Closing thoughts

Think differently …

The fundamental things apply

The fundamental things

• Create what your customers want• Build relationships• Establish authority• Engage your users and partners• Tell Google what you’re offering