Siri Vs. Google NowDigital Assistants And

Why They Matter To Marketers

What Do Siri And Google Have

To Do With Marketing?

Digital Assistants Prompt New Methods Of Sharing Content

• Shifting content to a more conversational format

• Making sure that your content answers specific questions by using key phrases more

• Giving more emphasis on long tail keywords

Between Siri & Google Now… who’s more important?

Let’s Evaluate Using Five Criteria

1. Search engine powering the digital assistant2. Voice behind the digital assistant

3. Device compatibility4. Functionality5. Personality

LET THE SHOWDOWN BEGIN!

1. Search Engine Powering The Digital Assistant

Google Now

Google

Siri

Wolfam Alpha and Bing

Who wins?

When was the last time you Wolfram Alpha’d

something? Or Bing’d a piece of trivia?

I’d say Google Now wins this one.

2. Voice Behind The Digital Assistant

Google Now

Another robotic sounding lady

Siri

Susan Bennet, a voice actor in Atlanta

Who wins?

It’s a draw.

All we really have right now are the

disembodied voices of Siri and Google

Now—useful as they are at taking our

instructions.

3. Device Compatibility

Google NowEveryone... including

iPhone.

Siri

Only iPhone

Who wins?

I’d give this to Google Now.

You can get the same (if not better) functionality from Google Now and

choose from the different smartphones available.

4. Functionality

Google Now

Everything that Siri does—and more

Siri

Schedule meetings, make phone calls, set alarms,

delete alarms, open apps, post on social networks, etc.

Who wins?

Google Now.

Siri takes much longer to translate your

instructions and can only access subpar search engines. Plus, Siri isn’t that intelligent when it comes to reading user

behavior.

4. Functionality

Google Now

Getting there…

Siri

Sassy

Who wins?

Siri.

Siri is programmed to be sassy, funny, glib.

The Final Verdict?

Google Now—All The Way

• Google Now has more functionality(especially with AndroidWare on it’s way)

• Smartphones are becoming assistants. Google Now is a direct connection to that function and will guide the future of Search Marketing.

Your Seriously Simple Marketing Hack

1. List down questions that you think your customers are asking when they search for your business using Siri or Google (i.e. What’s the best restaurant in XXX location?)

2. Check your website content and your blog if they answer these questions

3. Take note of these questions moving forward when you write your content

For More Information Visit:

www.SeriouslySimpleMarketing.com