How  Google  classifies  hotels  on  Google  Address  

By  Emilie  Alba  February,  24th  2012  

English  transla,on  of  extracts  from  the  French  ar,cle  "Comment  Google  classe  les  hotels  sur  Google  adresse"  

Some  Facts  

•  Hotels  are  some9mes  ranked  illogically.  •  Hotels  some9mes  disappear  from  the  hotel  list  suggested  by  Google.  

Explana:on  

•  Google  works  on  the  principle  that  If  I  request  “Hotel  Nantes”  (Nantes  being  a  French  town),  to  be  relevant,  all  the  hotels  in  Nantes  town  center  have  to  be  listed.  

Google  Theory  

•  Google  displays,  among  the  correctly  enquired  hotels  from  its  database,  hotels  in  the  town  center.  

•  Google  ranks  in  priority  the  hotels  with  the  highest  number  of  comments/reviews.  

The  issue  

•  Some  hotels  in  the  town  center  are  beNer  listed  than  other  hotels  with  more  reviews…  how  is  it  possible?  

The  reason  

•  What  Google  determines  as  town  center  is  not  necessarily  what  hoteliers  consider  as  town  center.  

The  following  pictures  from  Google  Finder  show  what  Google  considers  as  town  center.  When  people  type  the  name  of  a  town,  Google  highlights  the  town  center  area.  The  hotels  listed  out  of  this  area  won’t  be  ranked  among  the  firsts  in  Google  Address.  

Saint-­‐malo  

Nantes  

Brest  

Bordeaux