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Introduction to Google Analytics
Presentation to North Carolina State University Web Developers
Thursday, June 3rd 2010
Nick Young@usaussiehttp://oitdesign.ncsu.edu
The Great Collector in the Sky
Who your visitors areWhere they came fromWhat browser they used What they looked athow long they looked at stuff
"Who" your visitors are (IP Address)
"I can tell you haven't been here before." "Awww...you use Time Warner. So sorry." "See,we're NOT blocked in China!"
Where they came from (Referrer)
Which sites have links to my site? I'm still listed on Altavista. Money Well Spent!
What browser? (Browser String)
4 Netscape Communicator visits!My site is Win98 OptimizedWho has Shockwave installed?My users really like their Blackberry Hurls?4-bit color schemes coming back!
What they looked at & how long"I swear...people LOVE Flash Intros(with big loadingstatus bars)"
We need some"more like this"buttons
Get started in a 3 easy steps1 website + 1 google account
+ ability to visit
analytics.google.com
Create a new profile"Profile" == collection of pages you want to track
Copy your tracking code
You'll need either the whole thing or
just the UA string for use in modules/plugins
Where do I put the code?
What Google says:
"Immediately after the opening <body> tag "
That's where.
Modules/Plugins: Could it BE any easier?
Drupal: drupal.org/project/google_analytics
Wordpress: search plugins for "google analytics" choose a highly rated plugin
Off and tracking...almost...Be patient...it's not instantaneous (10-15 mins)
Here's one I prepared earlier
Super Sweet Bounce Rate!
Create, then delegate
Track Individual Outbound Links<a href="http://foo.com" onClick="javascript: pageTracker._trackPageview(’/outgoing/foo.com’);">Go Here</a> Shows up in Content report as outgoing/foo.com(drill down through /outbound)Just change /outgoing/foo.com to however you want it to show up in your reports
Automatically Track All Outbound Links
Wordpress / Drupal / Joomla / Stand-alone scripts (google them)
Search --> well maintained? --> Yes? --> Install
50 Resources for Google Analytics:go.ncsu.edu/l3ege9
This presentation:go.ncsu.edu/l3fseq
(those are both L's)
Thanks!
Nick Young / @usaussiehttp://oitdesign.ncsu.edu
