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• “As soon as possible” does not have universal meaning
• Respondents show up on time in some countries, but not in others
• Good local moderators and interpreters are hard to come by -when you find one stick with them
• Never underestimate the value of a quality research partner
• Working with the same moderators and interpreters increases your researchers and, many times, your clients comfort level and decreases their stress level
• Brand names frequently vary by country – If working with Pharmaceuticals generic names are often the safest way to refer to a drug
• You should expect your partners desk researchers to do this for all countries being fielded
• Client teams get larger with the addition of local affiliates
• Different research priorities by country can sidetrack the research
• Having a single line of communication with the local moderator and translator is critical
• The local moderator is your “best friend” when something unforeseen happens
• Partners will alert you to holidays in various countries that you never knew existed
• When using trusted local partners you know that your research will not be scheduled at a time when there is a local holiday even if that is when the client wants it to be!
• Centralization is most efficient
• Single point of contact for translations, recruiting, moderating, deliverables, etc.
• All Partners and their teams must have documented experience in the market you are researching
• All partners must be responsive to email within reasonable US hours
Partner
Translate
ReportingRecruiter
Moderator
Partner’s
Team
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Source: www.Internetworldstats.htm – June 2014
World Regions Penetration
(% Population)
Africa 26.5%
Asia 34.7%
Europe 70.5%
Middle East 48.3%
North America 87.7%
Latin America/
Caribbean
52.3%
Oceania/Australia 72.9%
WORLD TOTAL 42.3%
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Country Internet Penetration
(% of Population)
USA 95.3%
Argentina 75%
Brazil 54.2%
Bulgaria 59%
Chile 66.5%
China 47.4%
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Country Internet Usage(per 100 people)
USA 84.2
Argentina 59.9
Brazil 51.6
Bulgaria 53.1
Chile 66.5
China 45.8
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Country Fixed Broadband
Internet* Subscribers (per 100 people)
USA 28.54
Argentina 13.86
Brazil 10.08
Bulgaria 18.97
Chile 12.25
China 13.63
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Country Mobile Cellular
Subscriptions(per 100 people)
USA 96
Argentina 159
Brazil 135
Bulgaria 145
Chile 134
China 89
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