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Lessons Learned from the American Red Cross Digital Operations Center

Gloria Huang: Lessons from the American Red Cross Digital Operations Center

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This will be an examination of the Red Cross’s nationally recognized Social Media Command Center and world-renowned program. Gloria will share tips on how to execute real-time response, crisis communications, cultivating stakeholders, social monitoring and more.

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Page 1: Gloria Huang: Lessons from the American Red Cross Digital Operations Center

Lessons Learned from the American Red Cross

Digital Operations Center

Page 2: Gloria Huang: Lessons from the American Red Cross Digital Operations Center

Digital Command Center Engagement Console

Insights Dashboard

Page 3: Gloria Huang: Lessons from the American Red Cross Digital Operations Center

Who powers the DigiDOC?

Local Social Engagement Teams NHQ Social Engagement Team

Digital Volunteers Disaster Services

Page 4: Gloria Huang: Lessons from the American Red Cross Digital Operations Center
Page 5: Gloria Huang: Lessons from the American Red Cross Digital Operations Center

Hurricane Sandy made a huge impact

Page 6: Gloria Huang: Lessons from the American Red Cross Digital Operations Center

Tornadoes put the DigiDOC to the test

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Thank you!

Gloria Huang@riaglo

[email protected]