GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING WHAT IS GLOBAL WEB OPS (GWO)?

In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language content through a digital channel.

In its most complex form, GWO works with agencies to support global campaign content, creating international English or local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content, and publishes global content for web, email. It customizes and develops content based on requirements for specific markets using technology and platforms provided by our clients.

GWO CORE FUNCTIONS

Project, Program Management, Site Management

Web Publishing and Development

Email and Ad Banner Deployment

Q: Who needs GWO? A: Anyone with a global site!We typically work with large, multilingual sites or those that have a vast amount of customizable content. Many GWO clients are global brands working to push content out worldwide while still retaining their brand style, tone and voice. Others may be (re-) launching their website or transitioning to a new CMS. Some may be feeling the effects of internal restructuring or a company downsize.

ROLES WITHIN GMO

The GSM

Owner of GWO solution

SME for opportunities > $500k

Development of new processes and solutions for GWO

Standardisation of new deals/programs

Drives initiatives to support existing GWO programs globally

D.I.Y. Support engineer (practical Level 1 and Level 2 support with CMS systems for clients)

Content Editorial

Instrumentation/Website Analytics Tagging

Graphic Design

Web Design

Program-Specific Roles

CLIENT CHALLENGES SOLVED WITH GWO

Outsourcing the management of large global websites

Improving internal customer satisfaction with a dedicated centralized global support team

Centralizing a decentralized model

Supporting global brands in a decentralized model

Decreased time to market

Key Aspects to Consider

Project managers and publishers need excellent communication skills to work with in-market teams and explain which solutions are available to achieve the required results.

Publishers need strong technical skills, including CMS, HTML, CSS, jscript, JSON, AJAX and design skills, including imaging and multimedia suites.

With GWO, quality is more about the final look and feel than matching the original source. Often, changes within a CMS may be needed through custom HTML, CSS or other code. It’s important to keep in mind that when publishing to the web, content usually goes live immediately with our name on it.

EVALUATING GWO DEALS

When considering whether or not a deal is appropriate for GWO, among other factors, we will look at the volume of pages to manage, throughputs and the number of frequency of website updates or sales/marketing campaigns.

BDD contacts SA

If potential value is greater than $500k, SA engages GSM & OPS

If potential value is less than $500k, SA engages OPS for Solution Design and proposal

CLIENT EXAMPLES

RESOURCES REQUIRED TO SUPPORT A DEAL

Office and Windows Live

Both Office and Windows Live started life as localization projects. Over the years, additional services such as publishing, in-context review, editorial, development, customization and DIY support have been added that have moved these programs into the GMO space.

Windows Online

Windows Online was won as a publishing-only project through RFP, but after proving that localization and publishing processes are more efficient when performed together using the same team, Lionbridge was nominated as localization provider for windows.microsoft.com content.

Canon

We currently localize Canon “non-web” content through our Amsterdam office and publish web content localized by another vendor through the Dublin office. As these are two separately run accounts, the existing Canon loc business is not considered GMO. If we win the web loc business that matches up with the content that LIOX Dublin publishes, this will become GMO revenue. The existing non-web translation would remain GLT.