Giving Network Presentation Slides

Charting a Course and Navigating Web 2.0 Techniques for promoting your nonpro!t

Lee RoseCommunications ManagerHR Council for the Nonpro!t Sectore-mail: [email protected]: @thisleeroseskype: leerose.lr

Wednesday, April 6, 2011

mailto:[email protected]


Roadmap


Roadmap• Around the room in 80 seconds



• About me and the HR Council




• Our journey through the ‘interwebs’





• Charting your course





• Charting your course

• Anything else we want to cover


A few reminders...


A few reminders...• This is a safe space. Ask your questions.

Especially the dumb ones.




• I am not a social media expert or evangelist.





• You know more than you think you do.





• You know more than you think you do.

• You will make mistakes. #FAILS happen.


Around the Room


About Me


About Me• Holder of an English Degree



• Army Brat



• Army Brat

• Perennial Camp Director



• Army Brat


• Father of three (WTF? Three? Yes. Three.)



• Army Brat


• Father of three (WTF? Three? Yes. Three.)

• Pusher of buttons and envelopes


About the HR Council


About the HR Council• Founded in 2005

• Takes action on nonpro!t labour force issues

• Best known for our suite of free HR resources for nonpro!ts

• Visit hrcouncil.ca for more information


About the HR Council


About the HR Council• I joined the HR Council in 2006 as !rst full-

time communications person. It was a one person com-shop until June 2009

• ‘Target audience’ includes some 69,000 nonpro!ts that employ 1.2 million people

• En anglais et français


Our Journey Through the ‘Interwebs’


What we’ll explore


What we’ll explore• Website

• E-newsletter

• Video

• Blog and Live Chats

• Social Networks

• Twitter

•


WebsitesDo Don’t


Websites

• Have one

• Make it easy to navigate

• Include links to your social media ‘properties’

• Keep it simple

• Monitor traf!c

Do Don’t


Websites

• Have one



• Keep it simple

• Monitor traf!c

• Let it get dated

• Try to be all things to all people

• Have annoying background music or "ash videos

• Bury contact information

Do Don’t


Websites

• Have one



• Keep it simple

• Monitor traf!c

• Let it get dated

• Try to be all things to all people

• Have annoying background music or "ash videos

• Bury contact information

Do Don’t


http://hrcouncil.ca/home.cfm

























E-NewslettersDo Don’t


E-Newsletters

• Keep it short, punchy

• Vary the subject line

• Have a publication schedule

• Don’t send it on Mondays or Fridays

• Drive people to your website

• Make it easy for people to subscribe

Do Don’t


E-Newsletters







• Jam all your content into your newsletter

• Send a lot of images, "ashy text or PDF documents

• Bombard your audience

• Add people to your list without permission

Do Don’t


E-Newsletters







• Jam all your content into your newsletter

• Send a lot of images, "ashy text or PDF documents

• Bombard your audience

• Add people to your list without permission

Do Don’t


http://www.hrcouncil.ca/newsletter/march-2011.html

























VideoDo Don’t


Video

• Keep ‘em short (3-7 minutes, tops)

• Publish them to videosharing sites like Vimeo or YouTube

• Tell a story

• Link it to other content

Do Don’t


Video



• Tell a story


• Spend a lot of money

• Forget who your intended audience is

• Forget about Animoto - it’s great and free for Nonpro!ts!

Do Don’t


Video



• Tell a story


• Spend a lot of money

• Forget who your intended audience is

• Forget about Animoto - it’s great and free for Nonpro!ts!

Do Don’t


http://www.youtube.com/watch?v=P-QOs0xk4jc

























Blogs & Live ChatsDo Don’t


Blogs & Live Chats

• Post updates regularly - a dead blog is worse than no blog

• Encourage people to comment and engage

• Leverage Twitter, Facebook, Newsletter to drive traf!c

Do Don’t


Blogs & Live Chats




• Turn the comments off

• Write as an ‘organization’ give your blog a human voice

• Use your blog to always sell or ask people for something

Do Don’t


Blogs & Live Chats




• Turn the comments off

• Write as an ‘organization’ give your blog a human voice

• Use your blog to always sell or ask people for something

Do Don’t


http://hrcouncil.ca/newsroom/live.cfm

























Social NetworksDo Don’t


Social Networks

• Pick the right network(s) for your organization

• Update them regularly

• Remember - it’s a NETWORK, it’s not always about you.

• Have fun with it - build your online ‘personality’

Do Don’t


Social Networks





• Do it because ‘everybody else is doing it’

• Engage in direct service delivery or disclose con!dential information

• Constantly barrage or annoy your followers with updates

• Set up a ‘group’ when you want a ‘page’

Do Don’t


Social Networks





• Do it because ‘everybody else is doing it’

• Engage in direct service delivery or disclose con!dential information

• Constantly barrage or annoy your followers with updates

• Set up a ‘group’ when you want a ‘page’

Do Don’t


http://www.linkedin.com/groups/HR-Council-Nonprofit-Sector-2551332?mostPopular=&gid=2551332

























TwitterDo Don’t


Twitter

• Follow like and not-so-like minded people and organizations

• Become part of the conversation

• Use Hootsuite or Tweetdeck to manage your tweets

• Follow trends and topics

Do Don’t


Twitter





• Squawk

• Forget that a tweet is forever

• Let your twitter feed languish

• Be afraid of the twitterverse

Do Don’t


Twitter





• Squawk

• Forget that a tweet is forever

• Let your twitter feed languish

• Be afraid of the twitterverse

Do Don’t


http://twitter.com/HR_Council

























Charting Your Course



Think of various social media as tools in your toolkit - pick the right one for the job.




Charting Your CourseStep 1: Determine desired end result



Step 2: Pick your tool(s)




Step 3: Execute




Step 3: Execute

Step 3.5: Monitor and course correct




Step 3: Execute

Step 3.5: Monitor and course correct

Step 4: Evaluate




Charting Your Course• Carry your brand across all platforms



• Pick the right medium for the message




• Remember that you can’t do it all





• It’s not all about # of fans or followers





• It’s not all about # of fans or followers

• It’s about meaningful engagement


Questions?

Lee RoseCommunications ManagerHR Council for the Nonpro!t Sectore-mail: [email protected]: @thisleeroseskype: leerose.lr




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