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Industry Expert Bio:
• Experienced non-profit executive with a professional career that spans more than 20 years
• 7 years as Executive Director and Chief Financial Officer for local Boys & Girls clubs organizations in two major markets: Salem New Hampshire; Schenectady, NY
Michael CentorIndependent Nonprofit Consultant Recently with Boys & Girls Club of Salem, NH
Personal Online FundraisingEngaging your Board & Maximizing Contributions, Participation, Volunteering and Issue Advocacy.
• More than 70% of executives identified fundraising as the most desired area of board improvement.
• A formal campaign is the best way to achieve 100% board giving.
• Personal online fundraising simplifies the process, improves the results, and reduces expenses.
Online Fundraising is on the RiseCapitalize On the Trend - Engage, Cultivate & Grow your Donor Base.
• Why individual giving matters?- In 2013 charitable giving increased by 4.9% over prior year.
• Why online giving is important?- Online giving has grown by 13.5% over prior year.
• How to capitalize on this trend is an essential part of your strategy. - Donor giving preferences continues to migrate to online giving.
Three Common Board Giving ChallengesIdentifying Them and Creating an Action Plan.
• Board engagement is low or lacking.- Identify your board member participation early on to set your board giving goals .
• Board giving is low or just not happening.- Create a culture of accountability for annual financial contributions.
• Board asking is low or lacking. - Make it easier for your board to solicit new donors through a formal personal
fundraising online campaign.
Leverage Your Board’s Competitive NatureVisibility of Goals Reached Makes it Fun and Competitive.
Case Study #1
100% Board Giving KPI Achieved – My Success StoryIdentifying the Current State of the Organization was Step One.
• Conduct a thorough and systematic analysis of your nonprofit’s present situation.
• Evaluate the donor’s experience, visual design, and content of your organization’s Web site.
• Analyze your overall communication strategy around: email engagement, constituent segmentation, giving campaigns, mission –focused messaging, donor retention and cultivation.
100% Board Giving KPI Achieved – My Success StoryOvercame Challenges by Identifying Inefficiencies and Leveraging Technology.
Make It Easy for your Board to Ask for DonationsGet Creative and Leverage Mission- Focused Content with Videos.
Case Study #2
Make It Easy for your Board to Ask for DonationsStreamline Communications & Engagement through Your Website.
Case Study #3
Interesting Online Fundraising FactoidsTake Stock of the Insights and Create More Impactful Nurturing Campaigns.
54% of donors are willing to talk to friends and family about their favorite organization.
35% of donors report visiting a charity’s Web site from a few times per year to daily.
21% of donors say they were never thanked.
Source: Nonprofit Donor Engagement Benchmark Study, NTEN and CharityDynamics, November 2012
Why Individual Giving and Why Online?Traditional Fundraising & Marketing Has Evolved Digitally.
• Silos and segmented communications are inefficient, they lead to a poor donor engagement strategy and ultimately are non-cost effective.
• Today’s donors live “online” – first impressions online and donor experience on your web site are paramount for your organization’s engagement strategy.
• Individual giving is the best route to long-term financial stability and lasting donor relationships.
Adopting An Integrated Online Fundraising StrategyNot having one is no longer an option. Keys to Success:• Developing a culture of philanthropy and growing a nonprofit’s
fundraising operation must include online fundraising .
• Proactively nurturing connections and relationships with constituents online via emails, e-newsletters and personal fundraising campaigns.
• Managing your website’s content frequently to keep it relevant, fresh and engaging .
• Gaining insights of your constituents’ preferences to make your engagement campaigns more personalized and effective.
Key Fundraising ComponentsIs Your Organization Buried with Islands of Information?
• Multiple providers with different and often separate databases.
• Disparate solutions with limited or no integration – islands of information.
• Costly and difficult to manage, integrate, train and maintain.
Lessons Learned – An Integrated Online Fundraising Solution.
Questions & Answers:
Michael CentorIndependent Nonprofit [email protected]
Ryan Finkelstein Vice President of Client [email protected]
