1010thth EUROPA DONNA Pan European Conference EUROPA DONNA Pan European Conference Malta, 22 – 23Malta, 22 – 23rdrd October 2011 October 2011

Marie Ennis Marie Ennis Europa Donna IrelandEuropa Donna Ireland

Getting Involved in Social Networking and Blogs

Workshop Learning GoalsWorkshop Learning Goals

• What is a blogWhat is a blog

• Why you should blogWhy you should blog

• The different kinds of blogging platformsThe different kinds of blogging platforms

• How to run a blog campaignHow to run a blog campaign

• Promoting your blogPromoting your blog

What is a Blog?What is a Blog?

Blogs (web logs) Blogs (web logs) are short, are short, diary-like entries diary-like entries on a website.on a website.

What is a Blogger?What is a Blogger?

Someone who Someone who writes and writes and maintains maintains a blog.a blog.

What is Blogging?What is Blogging?

The process of The process of creating and creating and maintaining a maintaining a blog.blog.

Why Blog?Why Blog?

Reasons to BlogReasons to Blog

• Show our passion and commitment.Show our passion and commitment.

• Deepen understanding of our work.Deepen understanding of our work.

• Increase traffic to our websites.Increase traffic to our websites.

• Google loves blogs.Google loves blogs.

• Content for Facebook, Twitter, Content for Facebook, Twitter, etc.etc.

Build a Blog CommunityBuild a Blog Community

Online CommunityOnline Community

• Bringing together on and off-line Bringing together on and off-line community.community.

• Users in return provide feedback, Users in return provide feedback, contribute to discussions, contribute to discussions, etc.etc.

• Useful archive of discussions and Useful archive of discussions and information.information.

Before You Start…Before You Start…

• What are your goals? Be clear. What are your goals? Be clear.

• Who is your target reader? Who is your target reader?

• How do you want them to feel when they read How do you want them to feel when they read

your blog? your blog?

• Inspired, motivated, moved to action?Inspired, motivated, moved to action?

• Write with your goals and your readers in mind. Write with your goals and your readers in mind.

• This will help you stayed focused and on track.This will help you stayed focused and on track.

Which Blog Platform?Which Blog Platform?

TumblrTumblr

• Mixed media posts.Mixed media posts.

• Strong visuals.Strong visuals.

• Very little time and effort to maintain.Very little time and effort to maintain.

• Little or no learning curve.Little or no learning curve.

• Features are intuitive and easy to use.Features are intuitive and easy to use.

Signing up for TumblrSigning up for Tumblr

E-mail address E-mail address

PasswordPassword

UsernameUsername

Tumblr DashboardTumblr Dashboard

hyperlink

tags

Options to publish immediately schedule or add to draft

Tips For Powerful Blog PostsTips For Powerful Blog Posts

• Use videos, pictures and audio. Use videos, pictures and audio.

• Keep text short and to the point.Keep text short and to the point.

• Add hyperlinks to your sources.Add hyperlinks to your sources.

• Include a “call to action”.Include a “call to action”.

BlogPromotion

Ways to Promote your BlogWays to Promote your Blog

• FacebookFacebook

• TwitterTwitter

• Social BookmarkingSocial Bookmarking

Final Thoughts on TumblrFinal Thoughts on Tumblr

• Good showcase for pictures, videos, links, Good showcase for pictures, videos, links, etc.etc.

• Not designed for text intensive posts.Not designed for text intensive posts.

• Good choice for those who want to get a blog up Good choice for those who want to get a blog up

and running fast.and running fast.

• You can use it to drive users to your website or You can use it to drive users to your website or

incorporate it into website.incorporate it into website.

• Great addition to a social media strategy but Great addition to a social media strategy but

shouldn’t be the only tool in the box.shouldn’t be the only tool in the box.

Keep In TouchKeep In Touch

TwitterTwitter

@JBBC@JBBC

@EuropaDonnaIrel@EuropaDonnaIrel

http://http://socialeasemarketing.comsocialeasemarketing.com

http://http://journeyingbeyondbreastcancer.comjourneyingbeyondbreastcancer.com

http://http://socialeasemarketing.comsocialeasemarketing.com//

E-Mail: beyondbreastcancer@live.comE-Mail: beyondbreastcancer@live.com