1010thth EUROPA DONNA Pan European Conference EUROPA DONNA Pan European Conference Malta, 22 – 23Malta, 22 – 23rdrd October 2011 October 2011
Marie Ennis Marie Ennis Europa Donna IrelandEuropa Donna Ireland
Getting Involved in Social Networking and Blogs
Workshop Learning GoalsWorkshop Learning Goals
• What is a blogWhat is a blog
• Why you should blogWhy you should blog
• The different kinds of blogging platformsThe different kinds of blogging platforms
• How to run a blog campaignHow to run a blog campaign
• Promoting your blogPromoting your blog
What is a Blog?What is a Blog?
Blogs (web logs) Blogs (web logs) are short, are short, diary-like entries diary-like entries on a website.on a website.
What is a Blogger?What is a Blogger?
Someone who Someone who writes and writes and maintains maintains a blog.a blog.
What is Blogging?What is Blogging?
The process of The process of creating and creating and maintaining a maintaining a blog.blog.
Why Blog?Why Blog?
Reasons to BlogReasons to Blog
• Show our passion and commitment.Show our passion and commitment.
• Deepen understanding of our work.Deepen understanding of our work.
• Increase traffic to our websites.Increase traffic to our websites.
• Google loves blogs.Google loves blogs.
• Content for Facebook, Twitter, Content for Facebook, Twitter, etc.etc.
Build a Blog CommunityBuild a Blog Community
Online CommunityOnline Community
• Bringing together on and off-line Bringing together on and off-line community.community.
• Users in return provide feedback, Users in return provide feedback, contribute to discussions, contribute to discussions, etc.etc.
• Useful archive of discussions and Useful archive of discussions and information.information.
Before You Start…Before You Start…
• What are your goals? Be clear. What are your goals? Be clear.
• Who is your target reader? Who is your target reader?
• How do you want them to feel when they read How do you want them to feel when they read
your blog? your blog?
• Inspired, motivated, moved to action?Inspired, motivated, moved to action?
• Write with your goals and your readers in mind. Write with your goals and your readers in mind.
• This will help you stayed focused and on track.This will help you stayed focused and on track.
Which Blog Platform?Which Blog Platform?
TumblrTumblr
• Mixed media posts.Mixed media posts.
• Strong visuals.Strong visuals.
• Very little time and effort to maintain.Very little time and effort to maintain.
• Little or no learning curve.Little or no learning curve.
• Features are intuitive and easy to use.Features are intuitive and easy to use.
Signing up for TumblrSigning up for Tumblr
E-mail address E-mail address
PasswordPassword
UsernameUsername
Tumblr DashboardTumblr Dashboard
hyperlink
tags
Options to publish immediately schedule or add to draft
Tips For Powerful Blog PostsTips For Powerful Blog Posts
• Use videos, pictures and audio. Use videos, pictures and audio.
• Keep text short and to the point.Keep text short and to the point.
• Add hyperlinks to your sources.Add hyperlinks to your sources.
• Include a “call to action”.Include a “call to action”.
BlogPromotion
Ways to Promote your BlogWays to Promote your Blog
• FacebookFacebook
• TwitterTwitter
• Social BookmarkingSocial Bookmarking
Final Thoughts on TumblrFinal Thoughts on Tumblr
• Good showcase for pictures, videos, links, Good showcase for pictures, videos, links, etc.etc.
• Not designed for text intensive posts.Not designed for text intensive posts.
• Good choice for those who want to get a blog up Good choice for those who want to get a blog up
and running fast.and running fast.
• You can use it to drive users to your website or You can use it to drive users to your website or
incorporate it into website.incorporate it into website.
• Great addition to a social media strategy but Great addition to a social media strategy but
shouldn’t be the only tool in the box.shouldn’t be the only tool in the box.
Keep In TouchKeep In Touch
TwitterTwitter
@JBBC@JBBC
@EuropaDonnaIrel@EuropaDonnaIrel
http://http://socialeasemarketing.comsocialeasemarketing.com
http://http://journeyingbeyondbreastcancer.comjourneyingbeyondbreastcancer.com
http://http://socialeasemarketing.comsocialeasemarketing.com//
E-Mail: [email protected]: [email protected]
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