Generating Insights in a Hyperconnected and Data-Driven World Kumar Mehta, PhD Reed Cundiff

Data and Analytics are the new source of competitive advantage

Data/Analytics Cost/Process

Until 1990s

Technology

2010 Onwards

Crossroads: Reinvention or Irrelevance?

The C-suite Demands Business Results

Customer growth

Revenue growth

Share growth

Consult on Business

Issues

C-suite looks to research to… Why its difficult to deliver:

Deliver Real-time Data

& Insights

Provide a Future View

Generate a 360 View

Increase Business

Impact

Insufficient Delivery Systems

Researchese

Limited Predictive Analytics

Data Silos, Limited Synthesis

Tactical Mindset

7 Critical Steps

Cultivate a Growth Mindset

Observe, Don’t Ask

Synthesize

Democratize Your Data

Disaggregate the Value Chain

Evolve the Industry Business Model

Rethink Your Skill Set

Rethink Your Skill Set Business Outcome Model

Business Consultancy

30% Research Operations

70%

Cultivate a Growth Mindset

Knowing

Cannot risk, cannot fail

Limit feedback, stay on track

Learning and growing

Embrace challenges, learn from failure

Give & get feedback, reflect and iterate

Observe, Don’t Ask

Predict Sales Volume

Identify Trends

Gain a 360° View of Customers

Monitor Social Sentiment

Analyze Search Behavior

Combine Behaviors + Perceptions

Synthesize

Democratize Your Data Information at your fingertips

Disaggregate the Value Chain

Data Collection

Analytics

Synthesis

Evolve the Industry Business Model

Vertical, data collection focused relationships give

way to retainer based relationships

Start the Journey Now

• Rethink Your Skill Set

• Cultivate a Growth Mindset

• Observe, Don’t Ask

• Synthesize

• Democratize Your Data

• Disaggregate the Value Chain

• Evolve the Industry Business Model

Thank you!