Gcg Creative Prod V3

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Graphic Communications Group

The Power of Connected Workflows

Speaker name Speaker title

Date

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Topics

Business imperatives in the digital age

New opportunities with advanced technologies

What it takes for a digital workflow to succeed

Keeping it simple, with solutions for creative production from Kodak

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Create File ExportFile Preview PressCTPDigital Proof

The Old Workflow

Creation Production

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The New Digital Workflow

Collaborate


Creation Production

Less redundancy

Fewer errors

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You are busier than ever, deadlines are shorter and budgets are tighter.

You need quality results, shorter turnarounds, and ways to improve use of available resources on each project.

Why Change?

Working efficiently is essential to maintaining print’s valuable role within the marketing mix.

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Business Imperatives - Agencies

Create a more efficient workflow, for any type of output, anywhere in the world

• Reduce time to market

• Reduce costs

• Improve color and process control across media

• Work across geographic boundaries

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Streamline production and offer more flexibility to advertisers to keep print competitive with other advertising media

• Reduce costs

• Work more efficiently

• Automate processes

• Improve color and process control

Business Imperatives - Publishers

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Business Imperatives – Catalog/Retail

Create a more efficient workflow to manage multi-channel promotions

• Work more efficiently from content creation through production

• Maximize use of digital assets

• Improve color and process control

• Reduce costs

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New Opportunities with Advanced Technology

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Asset Management as the Hub of Production

Collaboration&

Mark-up

Soft and hard copy proofing

Fileconversions

Project

tracking &

reporting

File transfer

Routing&

Approval

Automatedmanagement of submitted

files

Graphic DeliverySystem

Integrated asset management Improves control,

consistency, transparency

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Integration of Virtual Proofing from End to End

Accurate, consistent display of CMYK color

• Monitor to monitor• Monitor to hard copy• Monitor location to location

Can be used at any stage• Concept• Design / Layout• Production• Press-side

Connects creative to the back end of the process

Enables a proofless workflow, global execution

Collaboration

Routing

Approvals

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Automated Color Management Increases Consistency

Intelligent devices & software control color seamlessly, transparentlyand automatically

Automated file conversions maintain color integrity

Certified Processes confirm accuracy and consistency

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Blended Offset / Digital Production – New Opportunities

SOLICITATION

Integrated direct mail and transactional print campaign

Client Service provider

FLYER

Offset with inkjet personalization

Increase automation

Maintain color consistency & accuracy

Manage & share data

Continuous inkjet, variable data printing

WELCOMELETTER

EP, variable data printingW O R K F L O W

TRANSACTION

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New Ways to Reach Customers

The merging of IT and print offers an unprecedented 1:1 opportunity

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Web 2 Print

Maintain brand consistency

Customize with local information

Improve print ROI

Create hassle-free custom documents• Customized documents that maintain branding• Order any quantity

Improve ROI on print

Create hassle-free custom documents• Customized documents that maintain branding• Order any quantity

Improve ROI on print

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What It Takes for a Digital Workflow to Succeed

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Consistent Color

Across devices

At all stages of the workflow

Early stage In production At the press

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PDF-Based Workflow for Predictable, Reliable Results

0 10 20 30 40 50 60 70 80 90 100

PDF

QuarkXPress

MS Office

PostScript

Illustrator

InDesign

TIFF/IT

Pagemaker

Freehand

CorelDraw

Other

Q. What 3 file types do you currently receive for print output most often?Seybold Seminars San Francisco PDF Usage Survey May 2003

Application files

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Why PDF?

Most jobs have problems• Missing images, fonts, etc.

30% to 60% of first proofs require corrections

Fail

57%

Succeed

43%

*Source: GATF

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The Strengths of PDF

All-in-one filePublic format

Low cost of ownershipCompact

Multi-purpose

Cross-platform Structured

Ease of use

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Seamless Connectivity across the Workflow

Communication, collaboration and integration with print providers means tasks are performed once, reducing costs, time and the potential for errors

• Files built with correct specs

• Same RIPs used throughout

• Proofs made using correct profiles

Collaborate


Creation Production

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Web-Based Collaboration Tools

Enable all stakeholders to review material simultaneously, in real time

• Takes time out of the process

• Improves communication between clients, production and prepress

• Provides digital “paper trail,” cataloging annotations and tracking job history

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Robust Digital Asset Management

Makes production more efficient by:

• Eliminating unproductive time spent looking for the “right” content

• Organizing and managing all assets

• Enabling fast access

• Reducing duplication of effort (multiple scans / retouches of same content)

• Leveraging unused content

Editorialcontent

Job specs

Images

Art, illustrations

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Work-in-Progress Management

Automates complexities of managing projects in production

• Routing projects

• Managing approvals

• Up-to-the-minute reporting on schedule, costs

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Integration with Business Systems

Tracking and reporting capabilities

• Production times

• Annotations online

• Downloads & uploads

• Approval status

• User access information

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A Strong Infrastructure

Workflow

Collaboration / Proofing

Content Creation

Digital Asset Management

Enterprise Management / Accounting

Data Storage / ManagementData Storage / Management

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Keeping It Simple

Solutions for Creative Production from Kodak

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The Creative Segment: A Key Area of Strategic Focus

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An Integrated Proofing and Workflow Solution

Image capture Creative content collaboration PDF creation tools

Digital asset management Project management Hard copy proofing

Data storage Virtual proofing Workflow

Color management

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High Resolution, Highly Productive Image Capture

Kodak EverSmart and iQSmart scanners

Leaf digital camera backs

• Advanced scanning technology delivers top quality scans

• Highly automated

• Capture 6-33 megapixel images

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Organize and Manage Digital Assets

Provides fast access to digital photos, illustrations, text and job specs

Integrates with production software to swap FPO images for high-res files

Kodak EyeMedia software

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Improve Communication During Content Creation

Reduces turnaround time through web-based global sharing of content

Provides real-time secure file sharing for viewers

Pixel streaming for fast access to full-res images

Kodak TeamWorks software

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Control Color with Easy-to-Use Color Management

Comprehensive ICC profile creation and editing tool

Use for input, output and display devices

Supports device link and manyColors (6 color) profiles)

Kodak Profile Wizard color management software

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Manage Projects in Production Using the Internet

Web access for internal use, printers and publishers

Global access to print-ready files

Color-accurate monitor proofing for print ready files

Managed access and approval process

Secure and protected access

Kodak InSite software with Matchprint Virtual

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Integrated Web Portal for Seamless Experience


Kodak InSite

software

Kodak EyeMedia

software

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Push Button PDF File Creation

Bridges the gap between creatives and printers

Automates PDF creation using exact specifications from print providers

Simplifies file submission

Eliminates errors and streamlines production

Kodak Prepare software

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Monitor Proofing

Kodak Offers a Full Range of Proofing Solutions

Concept Intermediate Imposition Contract

InkjetProofing

HalftoneProofing

Kodak InSite software


Kodak Matchprint Virtual software

Kodak Veris proofer

Kodak Matchprint Inkjet proofer

Kodak Approval digital color imaging system

Kodak Matchprint digital halftoneproofing system

Kodak PressProof software

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Streamline Production through Back End Integration

Powerful PDF workflow

Unparalleled workflow integration

Intelligent workflow automation

Full reporting capabilities

Kodak Prinergy Publish workflow software

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Powerful PDF Workflow

Delivers print-ready PDF-X1A files for:

• Multi-user collaboration

• Monitor proofing with publishers and printers

• Reporting and tracking

• Delivery

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Consistent Color from Concept to Press

Press-side monitor proofing with Matchprint Virtual technology

Eliminates need for multiple proofs on spread, and inline proof conflicts

Saves time, money and materials

Kodak PressProof software

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Let Your Data Work for You

Consolidates pools of data into central resource

Highly automated

Advanced software on standard hardware

Simple upgrade path to scale up capacity

ExaStore system

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Creative Solutions Consultants build flexible workflow based on client needs

One of the largest, globally integrated sales and service organizations in the industry

• Single point of contact, backed by experts

• Comprehensive network of field-based specialists

A Single Point of Contact for Service and Support

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Kodak Solutions for Creative Production

More accurate, consistent color

More automation

More productivity

More efficiency

More control

More service and support

Less inconsistency

Fewer errors

Less rework

Reduced turnaround time

Reduced costs

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The World Leader in Imaging

Global company with annual revenues over $14 billion

Technology pioneer with 28,000 U.S. patents

Among the world’s most recognized and respected brands

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Customers – Kodak Strategic Focus

ConsumersConsumer Digital

Imaging Group

HealthcareProfessionals

Health Group

• High-volume digital printing

• Complete on-demand publishing

• Prepress systems (computer-to-plate, proofing, consumables)

• Workflow software

• Inkjet

• Document & image scanning

• Digital services (online, mobile)

• Digital consumer capture

• Digital output (kiosks, home)•

• Traditional capture & output

• Entertainment imaging products

Graphic Communicators

Graphic Communications Group (GCG)

• Digital output

• Digital capture

• Healthcare information systems

• Services

• Film capture & output

Film & Photofinishing Systems Group

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Kodak Span of Participation

Market Segments

Creative

In-PlantPrinters

Data CentersDigital Service

Providers

Packaging

Newspapers

CommercialPrinters

Creative to Output

Digital and Conventional Solutions

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One brand. One company you can trust to make digital production more efficient.

© Kodak, 2006. Kodak, Approval, EverSmart, iQSmart, Leaf, Matchprint, Prinergy, Profile Wizard, RealTimeProof and Veris are trademarks of Kodak. ExaStore is a trademark of Exanet, Inc. SWOP is a trademark of SWOP, Inc.

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© Kodak, 2006. Kodak, Approval, EverSmart, iQSmart, Leaf, Matchprint, Prinergy, Profile Wizard, RealTimeProof and Veris are trademarks of Kodak. ExaStore is a trademark of Exanet, Inc. SWOP is a trademark of SWOP, Inc.