Future Proof Your BrandSix ways to make the most of mobile

2 . M a i 2 0 2 3N e w S t o r e I n c . 2

Former Founder of Intershop

Former Founder of Demandware

Founder and CEO of NewStore

Presenter: Stephan Schambach

@SchambachSays

Futureof

RetailMajor trends are creating tremendous opportunity.

1 8 out of 10 smartphone owners are smartphone shoppers and by 2016, 85% of all digital shoppers will be mobile shoppers.Conventional ecommerce websites will eventually become legacy as mobile dominates.

thinkwithgoogle.comemarketer.com

2 80% of time on a smartphone is spent in apps versus only 20% in browsers. This is in part due to native apps responding more fluidly to user gestures such as swipes and pinches.Mobile shopping apps will grow online revenues faster than their HTML counterparts.

Flurry datatwotoasters.com

• Definition: Retailers that have over 25% of ecommerce transactions on mobile. Of those mobile transactions, more than 10% are from mobile apps.

Source: Criteo. State of Mobile Commerce. Q3 2015.

3 More than half of who have tried Apple Pay say it is “easy to use”. Apps are vetted for malicious components before going to the app store, therefore making mobile shopping safer than desktop shopping.New mobile payment methods will challenge Amazon’s monopoly on convenience.

pymnts.comtomsguide.com

4 After optimizing a ship-from-store omnichannel fulfillment initiative, retailers can see a 30% improvement rate with in-store inventory margins and additional online revenue.A new wave of shipping methods will allow retailers to hyper-accelerate delivery and increase revenue.Source: Forrester Wave: Omnichannel Order Management

5 The number of cash transactions will drop to just under 13 billion by 2023, while the number of cashless transactions will rise to over 27 billion.The secure tokens enablement of Apple Pay from a consumer’s connected device enables ease and sense of trust.Retail stores will operate cashless, and self-checkout is available everywhere.telegraph.co.ukpymnts.com

6 iBeacon and its allowance of short ranged interaction without the need of an internet connection allows locational and contextual messages from businesses to people; empowering retailers to now connect mobile ad exposure to completed transactions with accuracy.Mobile technologies such as iBeacon will proliferate throughout stores.techinasia.comventurebeat.com

6 Mobile technologies such as iBeacon will proliferate throughout stores.

5 Retail stores will operate cashless, and self-checkout is available everywhere.

4 A new wave of shipping methods will allow retailers to hyper-accelerate delivery and increase revenue.

3 New mobile payment methods will challenge Amazon’s monopoly on convenience.

2 Mobile shopping apps will grow online revenues faster than their HTML counterparts.

1 Conventional ecommerce websites will eventually become legacy as mobile dominates.

SOFTWARE

WEB BROWSERREGISTRATIONPASSWORDS

EMAILSHOPPING CARTPOINT OF SALE

CASH

Q&A Session