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In a world of overwhelming information density, we’re starved for clues to help us know who to trust, what to believe,
and what company can help us as quickly as possible.
500
The post is set to ignite because of the social proof alone. You picked this post
because of a number -- the content success may have had little to do with
the actual content!
1. promote content “as seen on…”
Have you been featured on a well-known blog, newspaper, or tv show? Don’t keep it a secret!
2. KEEP TRACK OF SUBSCRIBER COUNTS.
People feel comfortable joining the crowd. Many sites feature a counter with subscriber numbers to a content channel.
Hubspot has a simple call to action on their site: “Subscribe to our blog. Thousands of others have.”
LinkedIn Endorsements are public and permanent and you can use them anywhere. Ask some of your favorite customers for a recommendation then promote the heck out of them.
3. REQUEST ENDORSEMENTS.
Every person in your company has a stake in making your marketing as successful as possible. Identify employees who
are social media enthusiasts and ask them to support the effort with social sharing.
4. activate employees.
If you’re just get starting, don’t be shy about asking for help. Explain to everyone how important it is to get your blog off
the ground and ask them for a little love on Twitter or Facebook.
5. TAKE ADVANTAGE OF FRIENDS AND FAMILY.
If you’re listed, named, featured, or honored…let people know. Display badges in a prominent place on your
website like the sidebar or footer.
6. PROMOTE BADGES.
If your company collects testimonials, sprinkle them throughout your website on your most viewed pages. A quote from someone
who learned something from your content can persuade a potential content subscriber.
7. HIGHLIGHT TESTIMONIALS.
When was the last time you made a meaningful purchase on Amazon without looking at the reviews? Scoring systems
are powerful proof.
8. FOCUS ON CUSTOMER REVIEWS.
When people tweet nice things about you, save them as “favorites.” Then you can link to the list of recommendations
as an entire stream of public, published social validation.
9. COLLECT KUDO TWEETS.
Display client logos on your site! It’s an easy way to establish credibility for your company by simply showing
who you work with.
10. PUBLICIZE CLIENTS.
10 ways to DRIVE more social proof online
1. Promote your content “As Seen On…” 2. Keep track of subscriber counts. 3. Request endorsements. 4. Activate employees. 5. Take advantage of friends and family. 6. Promote badges. 7. Highlight testimonials. 8. Focus on customer reviews. 9. Collect kudo tweets. 10. Publicize clients.
@markwschaefer
Learn how to ignite your content, your marketing, and your business with The Content Code.
GET IT NOW ON AMAZON
“This is the text book for the content marketer of the future.” — Ryan Hanley
“This book is a game-changer.” — Jay Baer
"The wisdom in this book is a gift to us." — Emeric Ernoult
Learn how to ignite your content, your marketing, and your business with The Content Code.
GET IT NOW ON AMAZON
“This is the text book for the content marketer of the future.” — Ryan Hanley
“This book is a game-changer.” — Jay Baer
"The wisdom in this book is a gift to us." — Emeric Ernoult
Hey! That’s social proof!
SAY HELLO ONLINE!
DESIGN @sarahsmason
CONTENT @markwschaefer