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The slides supporting my talk at the Great Plains Alliance for Computers and Writing Conference, 2007
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From “Hot and Cool” to “Film and Database”
Mapping New Media Concepts
Kevin Brooks, NDSU
04/10/23 Brooks 2
Hot and cool, McLuhan, Understanding Media (1964)
Immediacy and hypermediacy, Bolter and Grusin, Remediation (2000)
Film and database, Manovich, Language of New Media (2002)
The big triangle, map of the interface universe. McCloud, Understanding Comics (1993)
Overview
04/10/23 Brooks 3
McLuhan’s Media Temperatures
Hot CoolPhotograph ComicsRadio TelephoneLecture SeminarBook DialogueFilm Television
K-log Personal BlogCMS Facebook / MyspaceAcademic genres Personal genres
Immediacy HypermediacyVirtual reality Ubiquitous computing
World Wide Web
photosVideo storytelling
FilmWeb-based comparison of film adaptation of novel;
text + video. Literature
Remediation
journal entries
emails
Social Political Economic Networks
Discrete elements combined: hypermediacy to immediacy.
The content of a new medium is an old (or another) medium.
Film (Narrative)
Database
High definition narrative. Low definition “narrative”.
VR
Simpsonize me!
“The Reality Effect”
“Today I was an evil one”
Hot objects
Cool objects
Principles of New Media: 1. Numerical representation, 2. modularity, 3. automation, 4. variability, 5. transcoding.
Immediacy Hypermediacy
The Simpsons Movie
HCI
Objects in a database can range from hot to cold; the interface (the metaphor or narrative) can be hot, cool, or abstract--so cool it burns?
Big Triangle in its simplest form
A visual heuristic for analyzing and generating visual/verbal communication
Bolter and Grusin, “In an effort to avoid both technological determinism and determined technology, we propose to treat social forces and technical forms as two aspects of the same phenomenon: to explore digital technologies themselves as hybrids of technical, material, social, and economic facets” (77).
Abstract representations
Visual icons and verbal cliches
Realistic images and scientific prose
Hig
h de
finiti
on (h
ot)
Low definition (cool)
Clichés and icons are engaging and adaptable:“May the force be with you.”
Images and words strive for veracitythrough labels, definitions, descriptions: scientistic discourse.
Concrete representations
McCloud’s Triangle, Dotting the Lines
Myth: narrativesand images are archetypal: simplein presentation, but rich in meaning.
Realism as artin images and words: immediatelyrecognizable, butmore than they appear.
Manovich’s New Media Principles; the engine under the interface:
1. Numerical representation 2. Modularity 3. Automation 4. Variability 5. Transcoding
Database
Abstract art (visual and verbal):Non-representational, highly demanding
ImmediacyHypermediacy
Film / narrative
04/10/23 Brooks 8
Works Cited Bolter, Jay David & Grusin, Richard. (2000). Remediation: Understanding New Media.
Cambridge, MA: MIT Press. ---. “’Remediating’ McLuhan.” (2005). The Legacy of McLuhan. Ed. Lance Strate and
Edward Wachtel. Cresskill NJ: Hampont Press. 323-44 Manovich, Lev. (2002). The Language of New Media. Cambridge, MA: MIT Press. McCloud, Scott. (1994). Understanding Comics: The Invisible Art. 1993. NY:
HarperCollins. McLuhan, Marshall. (1964). Understanding Media: The Extensions of Man. New York:
Signet. Penrod, Diane. (2005). Composition in Convergence: The Impact of New Media on
Writing Assessment. Mahwah NJ: Lawrence Erlbaum. Rice, Jeff. (2007). The Rhetoric of cool. Carbondale: Southern Illinois UP. Sorapure, Madeleine. (2004). "Five Principles of New Media: Or, Playing Lev
Manovich." Kairos 8.2. Retrieved February 4, 2007 from http://kairos.technorhetoric.net/8.2/binder2.html?coverweb/sorapure/index.htm