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Mobile Monday İstanbul Foursquare Presentation http://www.nataliyesilbahar.com/MoMo/
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Foursquare platform overview
Charles Birnbaum Director of Mobile Business Development
2,500,000,000+ check-ins 40,000,000+ places 25,000,000+ people 1,000,000+ local businesses
50%+ international
Growth
The Redesign: foursquare 5.0
Make the most of where you are
Share and save your experiences Friends tab: All new, all social • Huge, swipeable photos
• Easy tap to ‘like’ and comment on friends’ activity
• New Tips & Lists
• See places your friends have saved
Discover what’s nearby Explore: Re-imagined • Discover what’s around you,
without even searching
• See what friends, deals and suggested places are nearby
• Personalized recommendations on where to go and try
Checking in, now faster than ever Profile: Re-organized • Full History
• Find Favorites
• Fast Navigation
• Brand new Check-In button
Partnership Opportunities
• Born mobile, foursquare naturally generates high levels of mobile traffic
• Promoting foursquare drives mobile data usage
• Cutting edge app that will keep growing and driving mobile activity
* Includes feature phone and 3G usage
foursquare: mobile first
50% 60%
100%
* *
Users Accessing via Mobile
+ Claim Multiple Venues + Collect Venue Analytics + Deliver Branded Tips + Run Attractive Specials + Use the foursquare API + Engage with Badges
foursquare as a marketing platform
Benefit from real-world data
Location adds relevance
Innovative merchant tools Local update in post check-‐in screen Local update in friend stream
Monetization initiatives Promoted load-‐to-‐card Special Promoted local update
Case Study: Turkcell • Specials at flagship stores
• Android exclusive for Turkish language launch
• Pre-installs on multiple platforms
• Promotion on branded Android market
Foursquare as a platform
• About the API
• Ways to use the API - Check-in functionality - Data visualization - Loyalty card integration - Local marketing call-to-action - Tech platform customization
foursquare as a platform
Integrate check-in functionality
Add a “check-in” feature, tie back to the foursquare social graph and/or utilize our constantly updated database of 40M+ venues
American Express // Integrated redemption solutions
Delivery of frictionless Specials exclusive to Amex cardmembers, providing merchant partners with measurable ROI and spend data.
Foursquare Connected Apps
• Connect with foursquare users in the post check-in view with your brand’s content
• Interact with foursquare users in the moment when that content is most relevant
• Foursquare users will tap through to your brand’s mobile web view or directly to your mobile app
• Drive traffic to your content
Case Study: Lufthansa (Blue Legends)
Bring loyalty programs to life
• Notifies users instantly when they earn bonuses for checking into airports, Lufthansa gates and lounges
• In app discovery of benefits for loyal Lufthansa customers
• Encourage user behavior through rewards & offers within foursquare
teşekkür ederim! """"twitter: @cbirn "foursquare.com/business