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The original Four Pillars of Social Media but now bigger and badder.
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Social Media: The Four Pillars
Michael C. DeAloiaLNE Group
(www.lnegroup.com)Pod Camp Cleveland 2010 @TechCzar
What is Social Media?
Should I give a hoot?
Trends in Social Media.
What are the “freaking” rules of Social Media?
@Techczar
Seven Zen conditions of Social Media.
The Four Pillars.
So what is Social
Media?
@Techczar
“Social Media is like teen sex. Everyone wants to do it.
Nobody knows how. When it’s finally done, there is surprise
it’s not better.”
-Avinash Kaushik “Analytics Evangelist”
@Techczar
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia
(www.wikipedia.org)
@Techczar
“Social Media is ‘word-of-
mouth’ in the web
environment.”-Tech Czar, sometime ago
over a martini
(www.techczar.blog.com)@Techczar
@Techczar
“Over 80% of Americans Use Social Media Monthly.”
-Forrester, The Broad Reach of Social Technologies 2009
“2/3 of the global internet population visits social networks.”
-Nielsen, Global Faces: Networked Places, 2009
@Techczar
Should I give a hoot?
@Techczar
“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”
-socialnomics, Social Media Blog
@Techczar
Because Social Media is Changing the
Media Landscape
“Technology is shifting the power away from the
editors, the publishers, the establishment, the media elite. Now it’s the people
who are in control.”
-Rupert Murdock, Media Mogul
@Techczar
“It’s a people driven economy
stupid.”-Eric Qualman, 2009
@Techczar
“So…What are the trends?”
@Techczar
Years it took a medium to reach 50
million users…@Techczar
38 Years
@Techczar
13 Years
@Techczar
4 Years
@Techczar
3 Years
@Techczar
“100 Million users in less than 9 months.”
@Techczar
I-phone Applications hit 1 billion downloads
in 9 months
80% of Twitter usage is on mobile devices
Every minute- 13 hours of video is uploaded to YouTube.
It would take a person more than 412 years to view every video on
YouTube.
1,200,000,000 The number of YouTube videos viewed per day.
13,000,000The number of articles available
on Wikipedia.
4,000,000,000 The number of photos archived on
Flicker.com as of June 2009.
1382%
The monthly growth rate of twitter users from January to February
2009.
27,300,000
The average # of “tweets” per day
on Twitter.
5,000,000,000
The number of minutes spend on Facebook
each day
“If Facebook were a Country, it would be
the 4th most populated in the world, ahead of
Japan.”
-Mark Zuckerberg
China’s Q-Zone is Larger!(300 Million Users)
Can I get a witness…Or will somebody please tell me the rules…
“93% of Social Media users believe a company should have a presence in Social Media.”-Cone, Business in Social Media Study, September 2008
“Social Media is all about the Dialogue.”
“85% of Social Media users believe that a company should go further than just leaving a presence on social sites and
should also interact with its customers.”-Cone, Business in Social Media Strategy, Sept. 2008
Listen!
Tweetdeck
Google Alerts
SocialMention.com RSS
Engage!
Namechk Blog
LinkedIn Twitter
Measure!
AudienceEngagement
Loyalty Influence
“Houston…We have a problem.”
Case Studies
Bliss!
Case Studies
“Social Media is not just another F***ing
Marketing Channel”
Social Media is ZEN!
Collaboration
Custom Service
Thought LeadershipNetworking
Customer Acquisition
Loyalty Building
Public Relations
Build a collaborative team and define your Company’s Social Media Strategy
(By the way…Hope is not a strategy!)
No Campaigns!
Think Conversations!
The Four Pillars of Social Media
Twitter Talk
@ = @Techczar# = #Techczar
DM = DMTechczar RT = RT @ Techczar
tinespired
#gov25@Techczar
Social Media Checklist1. Social Media Surveys/Interviews
2. Social Media Strategy
-Define Team
-Focus on Select S.M. Tools
3. Social Media Corporate Policy
-What not to say
-Disclaimers
-Set Rules of Usage
4. Editorial Calendar
5. Email System
6. Analytics
Follow-us at:
• twitter.com/SMLabCleveland
• www.ClevelandSocialMediaLab.wordpress.com
• http://www.facebook.com/home.php?#!/pages/Cleveland-OH/Social-Media-Lab-Cleveland/460554470042?ref=ts
• http://www.linkedin.com/groups?about=&gid=2753792&trk=anet_ug_grppro
Michael C. DeAloia“Tech Czar”Email:[email protected]
Phone:216-781-9000 (O)216.212.4067 (M)
FaceBook:www.facebook.com/lnegroupwww.facebook.com/techczar
Blogs:www.techczar.blog.comwww.coolhistoryofcleveland.blog.com
Twitter:www.twitter.com/techczar
SOCIAL MEDIA STRATEGY TEAM
Kristina Kratzer
Email:
216-781-9000 ext 112 (O)
