Team Food Compass

Team Food Compass

Users want a service that helps them find foods nearby based on personal preferences

(ie. food allergies, dietetic needs).

Hypothesis

Team Food Compass

We posed this hypothesis to 49 respondents via two separate online surveys.

Online Surveys

Locally grown was the top food preference choice when searching for foods. Organic, food type (ie. Chinese), and Low sugar followed close behind.

When searching for food, price, restaurant type, and location were the top 3 priorities.

When it comes to other features, making a reservation and getting directions (a great tie-in to the “compass” name) topped the list.

Other considerations specified include: food and diet, celebrity chef restaurants, food and wine magazine award winners, James Beard chef winners and ethnic cuisines.

7/19 use a mobile app “almost every time they eat out.”

Promotions and incentives received a majority response (14 out of 19).

Distance does not appear to be a significant factor, although this may be skewed by the limited responses received through the survey.

Food allergies top the list, with low-sugar diet restrictions coming in a close second with 8/19 respondents selecting this option.

15/19 respondents are willing to share their food preferences with the restaurant where they’ll be dining.

Additional Analysis:

Dietary restrictions and concerns are not a significant primary factor; however the survey results indicate that when combined with social sharing options, respondents are more likely to submit their dietary preferences in exchange for faster response times, and/or restaurant incentives or special accommodations.

Therefore, dietary restrictions form a valid secondary factor for biasing search results (based on custom user profiles, but not necessarily as a search criterion).

Team Food Compass

Team Food Compass

Hypothesis Validated.

Summary