Follow the contentHow the news spreads throughout the social media

Paul Gesiak

@DataSift

DataSift.com

What is Social Media?...

- About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication- Affilorama - Social media is content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends- AG Communications Group – Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online- Answers.com – The online forms of communicating to the masses, which include blogs, microblogs, social networking sites and podcasts- BlackBox Social Media – Social media is any online media platform that provides content for users and also allows users to participate in the creation or development of the content in some way- Briancee - Social Media is the sharing of user (human) created information and interacting on-line using Internet technology- Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers- Common Craft – Social media in plain English (video)- CubixDev - Social Media is the new term for socialising online. It allows people to freely interact with each other online where-ever they are and whenever they want- Daily Blog Tips - Social media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online- Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value- Fresh Networks – Social media is people having conversations online. These conversations can take a variety of forms; for example, blogs and comments or photo sharing- Get a Social Boost – Digital word of mouth- Harish Dabasia – Social media is people having conversations online- Health is Social – Social Media is the meeting place between people and technology- Hudson Horizons – Social Media is often used as another term for user-generated content- iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures- Integrasco – Social media explained (video)- Investopedia – Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thought- Just Ask Kim – Social media is any media form that displays itself to an open public and encourages interaction between the host and all observers- Kyle David Group – Social media is the technological path of least resistance for two-way communication and distribution through a large audience who would otherwise be unconnected if it were not for the technological medium- Luke Hayes – Social media is a group of Internet-based applications that allow the creation and exchange of user generated content. This content is then shared through social interaction- Mahalo - Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content

- Marta Kagan -What is Social Media (presentation)- Michelle Digital – Social media is life online- One Zero One – Social Media, by definition, is the collection of strategies, practices and tools for communicating, creating, sharing and discussing news, information and other media online- Online Schools – Social media is technically a means for social interaction through the web- Optimize Your Web Presence – Social media are online venues, such as social networking sites, blogs and wikis that enable people to store and share information called content, such as text, pictures, video and links- Orange Soda – Social media is about interacting with and sharing information with others online- ProPR – Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests- Radian6 - Social media is game changing, not a closed system, not just another media, transparent, more than blogs, decentralized and real-time and measurable- Rapid Learning Life – What is Social Media? In Simple English- Relationship Economy – Social media is communications- Scobleizer - Internet media that has the ability to interact with it in some way- Search Engine Land – Social media itself is a catch-all term for sites that may provide radically different social actions- SEO Zodiac – Social Media is simply people having conversations online- Social Media Optimization Services – Social media is people meeting other people- Social Media Vision – Simply refers to communication/publication platforms which are generated and sustained by the interpersonal interaction of individuals through the specific medium or tool- Squidoo - Social media also includes social networks that insist on people to come together online that shares a common interest- Tech ER – Media is an instrument of communication, like a newspaper or a radio, so social media would be a social instrument of communication- Telezent - Social media explained visually (presentation)- The Financial Brand – Social media isn’t about the media, it’s about being social- The Social Election – Social media is people talking to people online- Tjongolongo - Social Media is word of mouth on steroids- Web1Marketing - Social Media consists of media that support and encourage social interaction among user- Webgeekly - Social Media is generally any website or service that uses Web 2.0 techniques and concepts- Webopedia – A term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online- Wikipedia - Social media are media for social interaction, using highly accessible and scalable publishing techniques- WiseGeek - Social media mainly consists of user-generated Internet content

50 Definitions of Social Media:http://thesocialmediaguide.com/social_media/50-definitions-of-social-media

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Marshall McLuhan

" Global village "The Gutenberg Galaxy (1962)

" The medium is the message "M. McLuhan, Understanding Media: The Extensions of Man (1964)

~ 250 mln daily

~ 10 mln hourly

~ 3000 / sec

what is it all about ?...

Top words(based on 1% random sample)

The most popular content topics (based on 1% random sample)

The most mentioned users(based on 1% random sample)

Top domains(based on 1% random sample)

TV show

tv showTop Boy is a British television drama series, which was first broadcast on Channel 4.

The four episodes were broadcast over consecutive nights, from 31 October to 3 November 2011. Set on the fictional Summerhouse housing estate in Hackney, North London, The series follows the lives of a group of criminals involved in drug dealing and street gangs.

tv show

RIM CEOs resignation

RIM CEOs resignationnews event in social media network

Graph representing pattern of social media

activity generated around RIM Ltd.

Time: -1 hour

Sunday nightLow level of activity

Graph representing pattern of social media

activity generated around RIM Ltd.

Time: 0 hour

News breaks outInformation spreads

trough the network

RIM CEOs resignationnews event in social media network

Graph representing pattern of social media

activity generated around RIM Ltd.

Time: +1 hour

Comments and reactions to the news

RIM CEOs resignationnews event in social media network

Jim Balsillie and Mike Lazaridis, the co-CEOs of

Research in Motion, announced their resignation.

RIM has announced on their website that its 2 CEOs are resigning. The news broke on Sunday evening and generated large spike of social media activity (over 400 posts an hour = 1 every 10 sec).

The first reaction has been overwhelmingly negative (sharp spike of negative sentiment (red line)).

RIM CEOs resignationRIM social media content (1-hour time frame)

RIM CEOs resignationRIM social media content (1-hour time frame)

Jim Balsillie and Mike Lazaridis, the co-CEOs of

Research in Motion, announced their resignation.

Lets focus closer on the period between Sunday afternoon and Monday morning, when the market opens.

RIM CEOs resignationRIM social media content (15-min time frame)

By increasing the temporal resolution from 1h to 15 min time frame we can see more details of the event.

The traffic picked up just after RIM announced the news on the 9pm Sunday ECT (which is 2am Monday UCT, as shown on the plot). The high level of interest lasts for an hour or so, then declines over night, to increase in New York Stock Exchange pre-market hours on Monday morning.

RIM CEOs resignationRIM social media content (15-min time frame)

Lets see what happened on the NYSE floor in the first hour of trading on Monday morning (09:30ECT/14:30UCT)

RIM CEOs resignationRIM social media content (15-min time frame)

Period to focus on.

RIM CEOs resignationRIM social media content (5-min time frame)

Increasing time intervals to 5 min frames.

The RIM stock opens on Monday significantly below the Friday close price level and keep falling in the first 20 min. It is rather predictable, considering the nature of the news and the sentiment of comments from previous evening.

However, the sentiment of social media content switches to positive value around 14:45(09:45 ECT), despite price still falling.

5 min latter the stock price reaches the support level at 15.88. This level is tested again after 15:20 and holds, as the sentiment of social media content remain positive.

RIM CEOs resignationData aggregation

Conclusion:

By analysing a flow of the social media content we gain two interesting pieces of information. 1. We can see immediately what is the crowd reaction for the news.

a) The significance of the news event is proportional to the spike of traffic generated.

b) The difference between positive and negative sentiment indicates if the reaction to the news is positive, negative or indifferent.

2. An increase of positive sentiment preceded the moment when a stock price had stopped falling and reached a support level.

a) Did the market decide at this point, that the price has been discounted enough? Certainly the sentiment of the social media content could suggest so. b) Looking at the Monday morning chart we can see that the sentiment level of social media content being an interesting indicator showing emotions of the crowd. Furthermore, this information can be traced using very short time frames (even 5 min).

Dow JonesSocial media content analysis

Dow Jones 2012-01-17

(15-min time frame)

The social media content can be used as an indicator of Dow Jones Industrial Average price.

In this example rapid increase in traffic associated with a negative sentiment precedes directly a drop in price by 50 points.

Facebook IPO

Facebook IPOSocial media content analysis

SummaryDataSift recorded 172559 interactions generated by 90680 unique authors, over a period of 5 days. The start date was 2012-01-28 23:25:17 GMT and the end date was 2012-02-03 09:59:54 GMT. During this period we recorded an average of 1322 interactions per hour; however this number fluctuated from as little as 15per hour on the 2012-01-28 23:00:00 GMT up to the peak of 16487 interactions per hour recorded on the 2012-02-01 22:00:00 GMT.

Facebook IPOSentiment

Sentiment

Sentiment score* has been calculated for 89.7% of all posts. In this group distribution of positive, negative and neutral posts is as follows:

71.5% neutral

22% positive

6.5% negative* Sentiment detection augmentation identifies the emotive phrases within a document, scores these phrases and then combines them to discern the overall sentiment of the sentence.

Positive

Negative

Neutral

Facebook IPOWords

Facebook IPOGender

Who Tweeted?

The DataSift built-in augmentation indicated author's gender for 51.83% of all posts. The male/female proportion in this sub-set is as follows:

26.3% female

73.7% male

Facebook IPOLanguage

Which languages did they use?

We have identified languages used in 99.96% of all posts. The most frequently occurring languages were:

English (90.93%)

Portuguese (2.28%)

Italian (1.45%)

Russian (1.14%)

Facebook IPOThe most popular links

Resonance: Detected_at: Potential reach: Links:

1844 2012-02-01 21:49 5428127 Facebook Files for its IPO BREAKING

1420 2012-01-31 22:15 9675442 Facebook to File for $5B IPO on Wednesday

1357 2012-01-31 17:23 9470277 Facebook IPO: The Numbers Behind the World's Most Valuable Social Network INFOGRAPHIC

1277 2012-02-01 21:50 10626912 Facebook Files for its IPO BREAKING

1096 2012-01-31 21:37 7524342 Facebook to file for $5 billion IPO Wednesday: report| Reuters

998 2012-02-02 02:45 9102607 Facebook IPO: The Social Web Reacts

982 2012-02-03 00:35 8453363 10 Standout Quotes in Mark Zuckerberg's Facebook IPO Letter

945 2012-02-02 14:58 8991550 Facebook IPO: Not It?s Not Groundhog Day for the Bubble

847 2012-02-02 19:12 2455215 The IPO Won't Change Facebook. Online Ads Will

833 2012-01-31 16:40 10352641 Facebook to Turn 8 on Heels of IPO Announcement

824 2012-02-02 00:19 7989778 Facebook IPO: The Critical Stats PICS

815 2012-02-01 21:58 2252412 Facebook Files for IPO - WSJ.com

807 2012-02-01 21:55 9763149 Facebook IPO filing: Plans to raise $5 billion - Feb. 1, 2012

796 2012-02-02 02:02 4818001 What a Facebook IPO means for Silicon Valley ? Tech News and Analysis

791 2012-02-01 17:35 2998998 The Real Facebook IPO Winners? Sean Parker And Bono - Forbes

788 2012-01-30 21:08 12839414 Facebook's Road to IPO

761 2012-02-01 22:31 2305821 Facebook IPO Reveals How It Makes Money

729 2012-02-01 22:09 4001872 Zuckerberg IPO Haul Could Top $28 Billion - WSJ.com

728 2012-02-03 02:39 7624964 Facebook IPO: How Will the Social Network Be Affected? POLL

724 2012-02-01 22:15 6060554 Facebook IPO Crashes SEC Website | TechCrunch

718 2012-02-01 13:20 7373295 Today?s Top Stories: Facebook IPO, Kazuo Hirai New Sony CEO

Facebook IPOSocial media content analysis

Jedi on TwitterDaily content aggregated by prof. position