5 content marketing trends for 2015 you should follow right now

5 Content Marketing Trends for 2015 You Should Follow Right Now

United Content BureauBrandon Boyd, Chief Editor

http://www.unitedcontentbureau.com



1. Content Marketing Automation:

Not a new app that solves every last one of your problems, but a streamlined processes that saves you time.



The Content CascadeTake a rich content asset like a webinar & use it to create a cascade of content: shorter videos, an infographic, blog posts, tweets...



“Sometimes creativity can blossom in the right direction when placed inside of a nice square box.”



Templatize Without Bashing Your Head Against the WallCreate a case study template to cover the typical case study story arc with sections for each stage of the buying journey.


Content Templates:


Templatize Without Bashing Your Head Against the WallI break my case study templates into: “Background” “The Challenge” “The Solution” “The Results” and “The Future.”


Templatize Your Content


Templatize Without Bashing Your Head Against the WallWith these headings, work backward to write questions for your customer interview. Cuts hours off your total case study process


Templatize Your Content

Reduce Study Creation Time by 33%


Templatize Without Bashing Your Head Against the WallConsider how specialized skill sets can give you an advantage: Don’t outsource all of your content efforts.


Go Global with Virtual Assistants

*Key: Leverage Your Content Process to combat miscommunication


Templatize Without Bashing Your Head Against the WallOne task Antonio Centeno gives to his VAs is to compile customer questions into a database and enter these questions into a content topic backlog


Go Global with Virtual Assistants


Templatize Without Bashing Your Head Against the WallIn case you missed it, many folks are coming around to the idea of writing with a more authentic voice. Don’t believe me? Look at the popularity of blogger James Altrucher.


2. Authenticity & Vulnerability


"Let’s face it, we love the dramatic, especially when it’s raw and unvarnished."



Templatize Without Bashing Your Head Against the WallFor some, this is a scary proposition. But reconsider for a moment. This bold display of authenticity can bring a certain amount of goodwill along with it.


Would You, Could You? Post Your Income Statements Online?


Templatize Without Bashing Your Head Against the WallWith so many cool tools out there, it’s easier than ever to get started. Why not start with something small and build on your knowledge?


3. Writers Who Code

<Markdown><HTML>

CSS


Templatize Without Bashing Your Head Against the WallI’m suggesting you actively expand the role of content in your business until the lines between your daily operations and the messages you put out start to get a little fuzzy.


4. Content in Context


"In 2015 is it more risky to over-communicate every weird nuance of your brand story until it’s burned into the retinas of your target audience, or more risky to put out the same plodding content as everyone else?"



Templatize Without Bashing Your Head Against the WallTo see if longer content gets shared more, I ran a little experiment...


5. Long Form Content


Templatize Without Bashing Your Head Against the Wall


Long Form Content Experiment


Templatize Without Bashing Your Head Against the Wall


Long Form Content Experiment


Templatize Without Bashing Your Head Against the WallA post length of under 1,000 words generated an average share count of just over 200.

1,000 – 2,000 word articles generated an average 47% lift in social shares.


5. Long Form Content
