F I R E B A L L S , N E C R O M A N C Y & M & M ’ S — H O W T O D O G A M I F I C AT I O N ?

M A ŁG O R Z A TA K E N D Z I O R E K , S O I N T E R A C T I V E

Van Halen is an American band famous not only for its music, but also for putting one additional point in their contract. A point that covers…

…a bowl of M&M’s without the brown ones. It’s their idea on how to check whether every part of electronic equipment has been prepared carefully.

That story and the process of creation of gamification have a lot in common: We have to pay attention to every single detail.Make sure everything is well-prepared. It needs mutual understanding and engagement from both sides.

# G A M I F I C AT I O N

# R E A L - T I M E

# I O T

# B E H AV I O U R

# C L O U D

# S T O R Y T E L L I N G

# C R E AT I V E C O N C E P T S

# G A M E D E S I G N

# C H A L L E N G E

# F E E D B A C K

# F U N

# F R I E N D S

# A U T O M A G I C

SoInteractive is a software house specializing in gamification and Internet of Things.

We have developed or currently developing projects for countries that you can see in the graphic.

How far can we go with gamification?

Badges - a gamification part of JetBlue’s TrueBlue loyalty program.

progress is awarded

user received badges

showed on an interactive map

Users share their interactive map and badges via Facebook and Twitter.

Also, one of our users sent us this funny poem. He suggested that he and JB are a perfect couple. We created the one and only badge.

Only for him. Only once. Only to appreciate his effort.

Let’s look at statistics of TrueBlue Badges after the first year:

Over 2.8 million additional loyalty portal page views generated, 00:03:22 average time of one web session,

Record partner over 200% new transaction activations,

Over 1.6 million badges awarded,

Over 200,000 active users,

Over 1.6 million Facebook impressions of branded content.

In our another gamification project, we asked our users about their feelings and received such effects:

75% of target group registered to the program,

85% of all users are active users,

71% of users evaluated brand activities as positive or very positive.

Easy, right?What can go wrong?

According to Gartner’s study80% of gamification projects

risk failure due tobad design

Myths

Myth 1: there is no need to ask questions

The most crucial thing is to gather as much information as possible. Also, it’s good to confront every stage of our concept with the reality that are users’ needs.

Myth 2: every gamification worksEvery gamification should be thought gamification.

Myth 3: gamification concepts are universalF I N A N C E & B A N K I N G

B 2 E G A M I F I C AT I O N

M A I N G O A L : S A L E M O R E

M A I N F E AT U R E S : P E R S O N A L TA S K S , D A I LY L E A D E R B O A R D , 1 - 1 C O M P E T I T I O N

D E S I R E D I N T E R A C T I O N F R E Q U E N C Y: E V E R Y D AY

B A S E O F G A M I F I C AT I O N : C O M P E T I T I O N

M A I N G O A L : S U P P O R T C H A N G E P R O C E S S

M A I N F E AT U R E S : T E A M TA S K S , B A D G E S , P O I N T S & L E V E L S

D E S I R E D I N T E R A C T I O N F R E Q U E N C Y: O N C E A W E E K

B A S E O F G A M I F I C AT I O N : C O L L A B O R AT I O N

Similar lead, but different goals. Different goals need different tools. Thus there is no such thing as a universal concept ready to use in every case.

Myth 4: it’s only an addition of leaderboard, badges and progress barWhat user can find in this feature? Why user should use it? What is the benefit of using it? What is the correlation with the rest of features?

Game elements are needed but they should be tools that support main scenario, not the opposite.

Myth 5: few actions and user will be motivated all the time

Sport clothes company Gamification to educate employees

Seasons: autumn/winter & spring/summer Additional motivators: games,

extra rewards, challenges

What motivation will the user have after such “big motivators”? What purpose the user will have to go back to the application within six months?

A gamification script should have answers for all those questions.

The Secret Recipe

Strong technical base After few first deployments we decided that we need the universal solution. We created a gamification engine that is a strong base of our implementations.

Be inspired to inspire otherschoose the conditions that suit us the best (Necropolis)choose the strategy (Necromancy)choose tools needed to achieve success (best heroes, Dead Man's Boots)

E LV I S H W I Z A R D

B E F O R E T H AT: W I Z A R D ' S A P P R E N T I C E

S P E C I A L I T Y: F I R E M A G I C

M A I N S P E L L : F I R E B A L L

T E A M L E A D E R

S E N I O R P H P D E V E L O P E R

W E B A P P L I C AT I O N S

S Y M F O N Y F R A M E W O R K

Play games, get inspired by games and introduce them into a totally real context.

Look into the futureEverything we are creating should be created with a few

years forward in mind.

Cooperationwith a clientEveryone you will ever meet knows something you don’t.Bill Nye, The Science guy

Knowledge and empathy are not enough.

It’s better to ask questions to confirm our thoughts than not to ask them at all.

Subtle leading the user

Leading the user through the game script should be as subtle as Google’s logo change from 2014.

A motivated user is a returning userUser enters the system one month after registration, User had a few weeks of sick leave or went for delegation, User changed department, User came after a “big event” , User uses the app during work, User uses the app on smartphone, Engagement loop should reach every user in every possible moment of his/her interaction with our solution.

The only way to do great work is to love what you do.Steve Jobs

It’s crucial to love what you do. So if we can share our enthusiasm and motivate you a little bit, we are happy.

At the end of my presentation I wish you all to be motivated in what you are doing.

T H A N K Y O U ! W A N T T O TA L K ? F I N D M E :

@ M K E N D Z I O R E K

/ M K E N D Z I O R E K

/ M K E N D Z I O R E K