M.!

I keep things simple around here

Bachelor of Arts Faculty of Journalism and Mass Communication Thammasat University

SELF

SELF AD Idea: To bring out different parts of myself and show who I am trough work. Use the side of my heads on both sides to represents me. M is the beginning letter of my name Antler: There is something in antler that I really like personally. Each deer has its own one of a kind antler and to me it symbolized creativity. Triangle is a good shape with 2 strong foundations that leads to the one top end. Inside of my head on the left shows the nature and on the right shows the modern graphic. Symbolizing the two sides of human brain of how it works differently but complimenting each other.

5 minutes

First piece in Photo for Advertising class Mission: make an ad of anything around yourself Grab things around myself to show the character of it. Marlboro Iceblast is the cigarette with mint ball inside. It gives special menthol coldness to the smokers. Represented by shooting it with the ice background with a smooth mood and tone that goes along well with the product not just the color scheme but also the character of it.

OPPOSITE SEX

Opposite gender advertisement Mission: Make an advertisement of product that your gender does not purchase. Condom The purpose of condom is safe sex and also birth-control. This piece shows in minimal style, simple and easy to understand. Straight forward. It shows the consumers the results and leave them with the answer in their minds. Either condom or baby bottom teat. It is your choice to decide. And at the end showing the logo of Durex to convince people to purchase the product.

SMART PHONE

Smart phone iPhone 5 Idea: First of all, I begin with finding the prominent point of the product which is the size that longer than before. To show the idea of how size matters under the concept “the longer, the better”. There is not many to choose from to visually remind people of the size. Mood and tone: stick with the same old apple concept which is minimal and less is more. An advertisement with clean mood and tone with a little humor.

DOME WATER

Mission: Make 3 pieces campaign advertisement of Dome Water Overall concept: The main concept of Dome water is pride and freedom but people already know all about that. To make the advertisement more unique, I decided to go the other way round to give people the new perspective of Dome water. Dome water is the water that is only available at Thammasat University. By showing this perspective, it gives people a sense of specialness in the product that you cannot find it anywhere else and it is right here in front of you so why not grab one? This strategy also add value to the product and give the same sense as limited edition stuff.

Brand History Thammasat University created a drinking water under the name “Dome Water” to symbolize Thammasat University. The Office of Capital Management of Thammasat is running the project. PT&P Tech Company is the main manufacturer. Both the Officers from Thammasat University and the board of Committee from the Food and Drug Administration will inspect the production every 6 months to ensure safety standard. Dome Water went on sale in the year 2005, as a 500 ml bottle, packed cups, and 25-liters tank. Dome Water is also being on sell on Annual Thammasat-Chulalongkorn University Football Tournament.  

Project Description/Overview Dome water is the water that available only at Thammasat University selling at Thammasat Thaprachun campus and Thammasat Rangsit Campus. At first we focuses on the pride and freedom of the water and the meaningful Dome water logo that represents the Thammsat Pride. The logo symbolized the Dome which is the symbol of Thammasat, the red and yellow color on the flower represents Thammasat’s colors.  

Copy Strategy “Search anywhere and you’ll never find it” is sort of the slogan of this campaign. We focus on the only market that sell Dome water which is Thammasat and how good the product is that no matter where else you would look for, you will never find because it’s only available at Thammasat University. Make the product special and Thammasat students or other consumers feel special when drinking it.

Who are we talking to? Primary: Thammasat Students, Staff/Faculty members Secondary: Alumni, People in general who came to visit Thammasat University What are they like? They are proud to be a part of Thammasat University. They believe in Pride and Freedom that Thammasat provided. They are passionate, self-seeking for brighter future upon endeavoring the real world. They are motivated and expressive, with education from Thammasat, they are confident in bringing about their best performance to the highest level.

What’s the brand personality? Freedom, Pride, Red, Yellow, Thammasat, Education, Thammasat “Dome” and “Red Aloe” What’s the tone of the advertising? Minimal, simple and easy to understand. Straight to the point with clear symbolized image and words.  

What’s the main idea we’re trying to convey? Dome water doesn’t just quench the thirst of the people, but also a symbol of Thammasat. It’s only available at Thammasat University so the students or other consumers who drink Dome Water can feel special when drinking it because you can never find it somewhere else. What supports this idea? The print piece explained quite clear about the concept. Stick to the simple idea that easy to understand that you can never find this product anywhere else but Thammasat and show how good it is, how people wants to drink Dome Water but only us, TU students get to do it. Why not grab one?

What Business are we in? Drinking water business Brand Value Pride and Freedom. Limited only in Thammasat area. It’s a chance for you to grab!

BIG COLA

Big cola  2 pieces campaign advertisement in a group of 3 people New cola drinks that represent its character through its own name, Big cola. What special about Big cola is it comes with special size which is 3.1 liters, bigger than any others which normally is 2.5 liters. In this piece we decided to use Thai humor style since the target audience of it is Thai people. We decided to stick with minimal style to grab people’s attention with a clear message that would make people remember the product. Hoo and Wow is the noise that people making when they are surprised. We are showing that the Big cola 3.1 liters is so big that people have to yell out these 2 words

Printing Advertisement Photo for Advertising Class Ajarn Koranis Jittamai

Thank you