Fernando Kanacri - Nokia

Marketing & Mobile Commerce

Mr. Fernando Kanacri

| Marketing Manager| Marketing Manager

Nokia

Fernando Kanacri

Service Marketing Manager

NFC Technology for Partners

Nokia Iberia

@f_kanacri

3 © 2011 Nokia NFC Technology for Partners 1.0

What is Near Field Communication?

Works in the 13.56 MHz range and transmits data up to 424Kbits/sec

Wireless connectivity technology that enables simple and secure communication between compatible devices


Typical applications are in contactless transactions, social and local interactions

Operates over a distance of just a few centimetres, typically 0-4 cm

Simplifies local communication into an easy and intuitive gesture

Extensive experience in NFC globally

• First to bring commercial NFC devices to market

• More than 80 trials and pilots globally (AT&T, O2, Citibank, Maxis, Visa, MasterCard)

• First to deploy commercial services (Austria, Malaysia, India)

5 © 2011 Nokia Nokia NFC Development

2005 2007 2008 2011

Nokia 3220Nokia 5140iNokia 6131

NFCNokia 6212

classicNokia C7 / Astound / Oro, 600, 700, 701 (Symbian)

Nokia N9 (MeeGo)

Compelling NFC Consumer Offering

Open NFC

Discover and access services

Share media among friends

Connect easily to accessories

Third party apps

Games, social media apps and other apps, pre-installed or available for download


Nokia gear

Several compatible fashionable accessories available

Developer APIs

SDK with NFC APIs available to developers for building apps

Portfolio of NFC devices

MeeGo

Open NFC

Content Sharing

Easy Pairing

Tag Reading*

Symbian Anna Symbian Belle (Q3/Q4)

Open NFC

Content Sharing

Easy Pairing

Tag Reading

Open NFC

Simplified UI flows

Implicit sharing

Performance improvements


P7 P7

Note! Designs, graphics and plans are subject to change

Confidential

Nokia N9

* - SW upgrade needed

Nokia C7 Nokia

Oro

Nokia

XXX

Nokia

701Nokia

700Nokia

600

What can NFC do for your App?Add value (NFC enhanced apps) vs. Create new value (NFC centric

8

Add value (NFC enhanced apps) vs. Create new value (NFC centric apps)

© 2011 Nokia NFC Technology for Partners 1.0

NFC App Ideas

Museum or tourist guide: touch tags to get

more info*

Social networking app: touch friend’s phone to

connect

Put tag into your

merchandise to unlock bonus content in your

game

Treasure hunt game with tags spread around the city

Augment an interactive multimedia installation

with touch

9

NFC App Ideas

© 2011 Nokia Nokia NFC Development

Farm game: touch friend’s phone to

exchange virtual sheep or money

/

Multiplayer board game: touch friend’s phone to switch turns

Concert app: provide video and music

samples of the band when touching a posterVirtual message board:

people post short texts at specific, real-world

places

Key NFC Experiences

Sharing

Transfer content between any two NFC devices

Service Initiation

Start a service or an application


Peer to peer mode

Pairing

Connect easily with other NFC devices

Reader mode

Reader/writer mode

Secure NFC

Mobile device is a credit card and travel card

Card emulation mode

NFC Enhanced App – Angry Birds Magic


Comes with 20 levels

• First 5 levels available for play

• Remaining 15 levels are locked

Unlock 5 levels at a time with NFC interaction

• Touch your C7 with another C7 or certain NFC tags

More info: http://conversations.nokia.com/2011/04/19/angry-birds-magic-hatches-at-wima/

Secure NFC

• Card emulation

– Phone acts as a contactless credit/debit card

– Phone acts as a contactless travel card (in public

transport)

– Continue using existing contactless infrastructure

• Credentials and other secure information is stored

and provisioned securely (to Secure Element)and provisioned securely (to Secure Element)

• Secure Element can be on Device, SIM card, SD

card

• Use Cases

– Mobile payment

– Ticketing


Not supported in Symbian Anna/Belle

NFC Development

13

NFC Development

© 2011 Nokia NFC Technology for Partners 1.0

NFC Development Alternatives


Java ME

Works on Series 40 and Symbian devices.

Limited use of smartphone features.

Qt Mobility

Cross-platform API.

Best flexibility and ease of app

development.

Symbian Native

Low level control over devices’ NFC support.

More complex, platform knowledge required.

NFC Developer Offering

Tools

Qt Development

Qt SDK 1.1.3

Qt Mobility 1.2

Developer HW

NFC Device KIT * – C7 with Symbian Anna

Channel

Nokia Store

15 © 2011 Nokia Nokia NFC Development

Symbian Development

Symbian^3 SDK 1.0

NFC plugin

Java ME

development

Nokia 6212 Classic NFC

SDK or Symbian^3 SDK

1.0 + NFC plugin

– C7 with Symbian Anna

– Sample NFC Tags Store

* available to Nokia Developer Launchpad / PRO members

www.developer.nokia.com/NFC

Want to learn more?http://developer.nokia.com/NFC

Thank You.
