Family Table Time

Competitive Analysis

Agenda

• Review main competitorso Crayolao Legoo Scholastico Matelo Hasbroo Fisherprice

• Brand Integration• Future Website Suggestions• Non-profit partnership

o St. Judeo Ronald McDonald Houseo MADDo Anti-Bullying

Crayola

• Separate tabs• Where to purchase• Calendar• Free Registration to

Crayola community

• Create & share• Lego Club• Lego ID

Lego

Scholastic

• Parents tab• Family Section• Parenting blog tab • Editorial layout

Matel

 

• Online games/videos• Family section• Active Facebook 

Hasbro

• Easy navigation• Variety of components

including Shop, Play & Discover

• Search capability

FisherPrice

• Virtual Tour• Activity Topics• Contact for Professional

Advice

Brand Integration

• Power in numbers• Brand recognition• Homepage for all brands• Drive traffic

Suggestions to New Site    

• Add more color, graphics and animation• More Language Options• Increase Interactivity• Facebook, Twitter Icons/Links• Different Tabs for Kids, Parents, Professionals• Search Tab for zip code to locate product availability• Topics Tab

o Vacations, Holidayso Divorced Families, Military Families

• Google Analytics

Non-Profit Partnership

• Utilize well-known charities and non-profit organizations

• Help generate more buzz about FTT• Continue to Brand "Family-ing"• Opportunity Mutually Beneficial Relationship 

o Donate portion of proceeds to charityo Information/Link to FTT on site