1. facebooks big changes DIGITAL MARKETING & TECHNOLOGY r2integrated.comWhat You Need to Know:Facebook announced new changes at their fMC event lasthave worthwhile content on their Pages as ads willweek. It was clear at r2i that Facebook is putting Brandnow come mostly from Page posts. Weve highlightedPages at the center of paid media strategies. Going this and other important changes for your Facebookforward the new ad platform will require that brandspage in an infographic below.changes to your brand page:These are the big changes you need to know about.180 x 180 851 x 315 NEW PHOTO ELEMENTS TIMELINE FEATURES A Cover Photo (851x315) is now featured at thetop of the page. The photo cannot include price, New ability to Highlight orpurchase information, contact information, calls to Pin posts you would likeaction, references to Facebook features, or arrowsto feature to the top of(meaning the photo cannot be an ad and cantthe Timeline for a week direct people to like the page).good way to market deals,promotions, events, etc. Profile pictures must be uploaded at 180x180 pixels. A Timeline is now available to allbrands, which means brands cantell their stories going back toTab Images (111x74) their founding. Functionality is Images for your Tabs and other applications willvery similar to that of theappear beneath your cover photo. These are allFacebook Profile. All pages canre-orderable except for photos which will alwaysupdate starting 2/29/12 but thehave the left spot. The Info section will appear to changes do not becomethe left of the Tab tiles.mandatory until 3/30/12.how facebook advertising has changed:Offers, Mobile, Premium Ad Packages Theyre all here. ADVERTISING EVOLUTION OFFERS & PACKAGES Changes to Facebooks advertising are meant to Offers is Facebooks daily deals platform andevolve from advertising to stories, meaning adswhen a deal is claimed by a Facebook user, his or her friends will see an ad in their newsfeed and anwill start as a post to a brands Page. Now, ads action will post to the users Timeline.will be created from content posted organically tobrand pages and from status updates, photos, Premium Ad Packages: Details on how to buy thesevideos, links, questions, and events.havent yet been released. But these ads will appear in the newsfeed, right-hand side, mobile Ads for fans: Fans of a Page will see an expandednewsfeed, and logout pages.ad interface, allowing people to Like or comment Marketplace Ad Packages: These will be purchasedon the post directly from the ad.through Facebooks self-serve portal (most similar to what we do now). Mobile: Mobile ads are finally here, but onlythrough premium ad buys which will serve ads inmobile users news feeds.More Information Reach Generator: A new product that enables abrand to buy one page post each day on up to Other changes and information can be found at:75% of its fans homepages.https://www.facebook.com/about/pages/Copyright 2012 R2integrated. All Rights Reserved.