1. facebooks big changes DIGITAL MARKETING & TECHNOLOGY
r2integrated.comWhat You Need to Know:Facebook announced new
changes at their fMC event lasthave worthwhile content on their
Pages as ads willweek. It was clear at r2i that Facebook is putting
Brandnow come mostly from Page posts. Weve highlightedPages at the
center of paid media strategies. Going this and other important
changes for your Facebookforward the new ad platform will require
that brandspage in an infographic below.changes to your brand
page:These are the big changes you need to know about.180 x 180 851
x 315 NEW PHOTO ELEMENTS TIMELINE FEATURES A Cover Photo (851x315)
is now featured at thetop of the page. The photo cannot include
price, New ability to Highlight orpurchase information, contact
information, calls to Pin posts you would likeaction, references to
Facebook features, or arrowsto feature to the top of(meaning the
photo cannot be an ad and cantthe Timeline for a week direct people
to like the page).good way to market deals,promotions, events, etc.
Profile pictures must be uploaded at 180x180 pixels. A Timeline is
now available to allbrands, which means brands cantell their
stories going back toTab Images (111x74) their founding.
Functionality is Images for your Tabs and other applications
willvery similar to that of theappear beneath your cover photo.
These are allFacebook Profile. All pages canre-orderable except for
photos which will alwaysupdate starting 2/29/12 but thehave the
left spot. The Info section will appear to changes do not becomethe
left of the Tab tiles.mandatory until 3/30/12.how facebook
advertising has changed:Offers, Mobile, Premium Ad Packages Theyre
all here. ADVERTISING EVOLUTION OFFERS & PACKAGES Changes to
Facebooks advertising are meant to Offers is Facebooks daily deals
platform andevolve from advertising to stories, meaning adswhen a
deal is claimed by a Facebook user, his or her friends will see an
ad in their newsfeed and anwill start as a post to a brands Page.
Now, ads action will post to the users Timeline.will be created
from content posted organically tobrand pages and from status
updates, photos, Premium Ad Packages: Details on how to buy
thesevideos, links, questions, and events.havent yet been released.
But these ads will appear in the newsfeed, right-hand side, mobile
Ads for fans: Fans of a Page will see an expandednewsfeed, and
logout pages.ad interface, allowing people to Like or comment
Marketplace Ad Packages: These will be purchasedon the post
directly from the ad.through Facebooks self-serve portal (most
similar to what we do now). Mobile: Mobile ads are finally here,
but onlythrough premium ad buys which will serve ads inmobile users
news feeds.More Information Reach Generator: A new product that
enables abrand to buy one page post each day on up to Other changes
and information can be found at:75% of its fans
homepages.https://www.facebook.com/about/pages/Copyright 2012
R2integrated. All Rights Reserved.