Georgia Department of Defense

Facebook Tactical Guidebook

Produced by the Public Affairs OfficeJune 2011

TABLE OF CONTENTS

How to Setup a Facebook Profile 4Facebook for Army Organizations 5Creating a Facebook Profile: A Step-by-Step Guide 10

Understanding New Facebook Features 12Facebook Pages Redesign 13

How to Upload Photos and Videos 17How to Upload Photos and Videos on Facebook (And Ensure Privacy): 18

How to Setup a Fan Page 19How to Set Up a Facebook Fan Page for Business 20How to Set Up a Winning Facebook Fan Page 25

Understanding Vanity URLs 27How to Create a Facebook Page Vanity URL 28

Understanding Facebok Markup Language (FBML) 29Facebook Markup Language (FBML) 30

Understanding @Replying 37HOW TO: Use Facebook’s @Mentions Status Tagging 38

Facebook Do’s and Don’ts 40Facebook Handout 41

Protect Yourself on Facebook 43Social Media Roundup/9 Critical Steps: Protecting Yourself on Facebook 44

2 | F a c e b o o k

3 | F a c e b o o k

How to Setup a Facebook Profile

4 | F a c e b o o k

Facebook for Army Organizations

5 | F a c e b o o k

6 | F a c e b o o k

7 | F a c e b o o k

-

-

8 | F a c e b o o k

9 | F a c e b o o k

Creating a Facebook Profile: A Step-by-Step Guide

10 | F a c e b o o k

11 | F a c e b o o k

Understanding New Facebook Features:

12 | F a c e b o o k

Facebook Pages Redesign

13 | F a c e b o o k

14 | F a c e b o o k

15 | F a c e b o o k

16 | F a c e b o o k

How to Upload Photos and Videos:

17 | F a c e b o o k

How to Upload Photos and Videos on Facebook (And Ensure Privacy):

Facebook is by far the most popular social networking website available to netizens. Although it was designed to be extremely easy for everyone to use, sometimes it can become a bit tricky for a beginner to do stuff on Facebook and since uploading photos or videos is a part of the entire social networking phenomenon, here’s how you can do it.

1. Before you start doing anything on Facebook, it’s advisable to resize the images to either 1,024 x 768 or 800 x 600 pixels (will take less to upload and reduce loading times). You can do this by using any image editing software you know and put them in a special directory for easier uploading.

2. Login to Facebook with your username and password and look on the left side menu for the “Photos” section. Here you’ll find the “Upload Photo” link or “Upload video” link. Click them and you’ll be taken to a page where you have two options, the first one is create album and the second is mobile photos.

3. If you click on mobile photos, you will be provided with an email address where you can mail all your pictures and the photos will get uploaded automatically. This is a great way to upload pictures if you are using Facebook on a mobile device.

4. In the mobile upload feature, the subject of your email is considered the title of the picture.

5. Choose your album name, the location and a brief description of the album.

6. Next, you will need to choose the privacy levels for this particular album. You have the option to share the album with friends only, friends of friends, everyone, or choose specific people.

7. You can also go to the customize section and share the album with specific people only.

8. Once you have created the album, a new screen will open up that will help you select the pictures from your hard disk. You can go to the folder where the pictures are stored and click on the select all button, or you can also choose pictures individually by selecting them one at a time by pressing CTRL + mouse click.

9. Done selecting? Click on the upload button and you’re done.

After uploading the photos, you can edit, reorganize and even delete the album to create a new one.

Note: this is a guide for beginners; tech-savvy users may already know these so don’t bash us for trying to teach those who don’t.

18 | F a c e b o o k

How to Setup a Fan Page:

19 | F a c e b o o k

How to Set Up a Facebook Fan Page for Business

20 | F a c e b o o k

21 | F a c e b o o k

22 | F a c e b o o k

23 | F a c e b o o k

24 | F a c e b o o k

How to Set Up a Winning Facebook Fan Page

With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it’s at, and you’re already there.

But what about your business? Does it use Facebook? If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting up and getting the most out of a Page on Facebook for your business.

Facebook Pages 101Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience:- Overview of company- Website and contact info- Press releases- Videos- Blog RSS- Twitter updates- Company news and status- Customer interactionOne of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.

Setting Up Your PageOnce you’ve logged in to Facebook, scroll to the bottom and click on Advertising. Then click Pages and Create a Page. Select the type of

25 | F a c e b o o k

business you own and start filling in all the details. The more info you add, the better your page will be (and remember: Google thinks highly of Facebook in its search engine results).

Make sure to include your company logo, any RSS blog feeds that are relevant, videos, images — the whole nine yards. Once you’re satisfied with the Page, publish it, then get ready to dive into promotion.

Enhance Your Page with AppsYou can also enhance your Facebook Page by adding applications to it. Apps add particular functions to your page, such as drawing in your blog’s RSS feed (the Social RSS app is a good example of this) or YouTube videos. They are a great way to further engage visitors to your Page and provide them reason to come back, and there are hundreds of apps designed to help you do business better on Facebook.

Another option you have is to internally develop a new app. Pizza Hut’s Order App which allowed fans to order their pizzas directly through Facebook was a huge hit, for example. Red Bull has a custom application on its Page that pulls in Twitter updates from all of the athletes they sponsor. Developing a custom app for your Facebook Fan Page can be pricey, but if you can afford it or have in-house development talent that can get the job done, it can be very rewarding.

Promoting a PageThe tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. People can elect to become fans of your Page, but only if they know about it. So you’ve got to spread the word organically (and keep doing it) to introduce people to your Page and to your company.

First identify contacts from your profile that are either business connections, people working in a field related to your business, or who would otherwise benefit from the information your company provides, and invite them to become a fan of the Page. Send a short note explaining what you want to offer from the Page (remember, people are thinking “what’s in it for me?”) and include a link to the Page.

You should also promote your Page elsewhere online by putting a Facebook Page button on your website to help others find it, spreading the word on Twitter if you’re there (and you should be), sending out an email notification, or putting a link on your business cards. Do whatever it takes to help people know that you’re on Facebook and you want them to become a part of your community.

Get the Most Out of Your PageIf you’ve got a brand that already has a strong following like Zappos.com or True Lemon, a Facebook Page can be a great way to launch a community. Encourage discussion among fans by asking questions like: “what’s your favorite product?” or “what could we do to improve our product?” Post updates weekly, if not daily and point your fans to any off-site promotions, such as giveaways hosted on different web sites.

And keep it fun! Nobody likes straight up business all the time! Zappos, for example, has crazy videos and posts that aren’t related to shoes, which is why their fan base is well over 21,000.

It will take time to build your fan base, so remember to keep sending out invites to new contacts asking if they want to become a fan of your business Page. Constantly promote the Page in any way possible, and keep your content fresh — give people a reason to check in on your page regularly.

Check your analytics: before long you should see a large portion of your website’s referrals coming from Facebook!

26 | F a c e b o o k

Wrapping it UpYour Facebook efforts will be ongoing, so plan to dedicate a few hours each week to getting new fans and updating content. You’ll quickly appreciate the instant ability to connect with customers and future customers through this social media tool!

Understanding Vanity URLs:

27 | F a c e b o o k

How to Create a Facebook Page Vanity URL

If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business.

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). By default, your Facebook page will get a randomly assigned number and URL (facebook.com/pages/yourbusiness/123456789), but last summer, Facebook made it possible to customize your Facebook page URL (facebook.com/yourbusiness).

Choosing a username is optional but adds an extra level of professionalism to your business page and gives you a shorter, more memorable web address for your business page. Don't hesitate - you want to ensure that you get your business name before someone else does.

Here's How to Create a Facebook Page Vanity URL:

1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

2.) Choose a username for your personal profile. Before choosing a username for any of your business pages, you must choose a username for your personal profile. If you don't have a personal profile yet, you'll need to create one. Facebook will give you a few suggested options based on your name. Select one of the suggested options or write out your own. Check the availability and confirm your choice.

3.) Choose a username for your business page. It's best to simply choose your business name. You are commiting to this username forever, so you want to make sure it will stick with you as your business grows and changes. If you have multiple pages, you can choose a username for each.

28 | F a c e b o o k

What Are The Requirements?

Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.). You can only have one username per page. Your page must have at least 25 fans to establish a vanity URL. This is to prevent name squatting. Usernames are not transferrable or editable. Some generic words (such as "flowers" or "pizza") are not available. If your trademarked name has already been taken, you can notify Facebook of this intellectual property infringement. For more FAQ, check out the Facebook Help Center.

Understanding Facebook Markup Language (FBML):

29 | F a c e b o o k

Facebook Markup Language (FBML)

We are in the process of deprecating FBML. If you are building a new application on Facebook.com, please implement your application using HTML, JavaScript and CSS. You can use our JavaScript SDK and Social Plugins to embedded many of the same social features available in FBML. While there is still functionality that we have not ported over yet, we are no longer adding new features to FBML.

FBML enables you to build Facebook applications that deeply integrate into a user's Facebook experience. To use JavaScript within FBML, use FBJS.ToolsUser/GroupsNotifications and RequestsPlatform InternationalizationDeprecatedStatus MessagesPage NavigationWallVisibility on ProfileProfile-specificMiscEditor DisplayEmbedded MediaDialogAdditional PermissionsSocial PluginsMessage AttachmentsForms

Toolsfb:boardDisplays a discussion board with a unique identifier.fb:bookmarkRenders a button that lets a user bookmark your application so a link to your application appears on the user's profile.fb:chat-inviteEnables your users to initiate Facebook Chat with their friends from within your applications.fb:commentsDisplays a set of comments for a unique identifier.fb:default

30 | F a c e b o o k

For a group of fb: tags contained within an fb:switch tag, the fb:default tag renders any content inside itself if no other fb: tag inside the fb:switch tag renders code before it.fb:elseHandles the else case inside any fb:if, fb:if-* or fb:is-in-network tag, and with age and location restricting tags.fb:feedRenders an application-specific News Feed, which displays recent application stories about the logged in user's friends.fb:friend-selectorRenders a predictive friend selector input for a given person.fb:google-analyticsInserts appropriate Google Analytics code into a canvas page.fb:ifOnly renders the content inside the tag if value tag is set to true.fb:if-multiple-actorsDisplays the enclosed content when more than one actor is involved in a Feed story.fb:multi-friend-inputRenders a multi-friend form entry field like the one used in the message composer.fb:quantcastInserts appropriate Quantcast code into a canvas page.fb:randomRandomly chooses an item inside the tags based on the weights provided.fb:random-optionContains code to be output when selected by the fb:random tag.fb:switchEvaluates every fb: tag inside and returns the first one that evaluates to anything other than an empty string.fb:typeahead-inputCreates a type-ahead tool (as suggested) that will give you the results that you specify.fb:typeahead-optionThis tag specifies the values for a typeahead form input.fb:user-agentDisplays the contents wrapped inside the tag to the specified user-agents.

User/Groupsfb:eventlinkPrints the specified event name and formats it as a link to the event's page.fb:grouplinkPrints the specified group name and formats it as a link to the group's page.fb:if-can-seeDisplays the enclosed content if the logged in user can see the specified what attribute of the specified user.fb:if-can-see-photoDisplays the enclosed content only if the logged in user can see the photo specified.fb:if-is-app-userDisplays the enclosed content only if the specified user has accepted the terms of service of the application (that is, authorized your application).fb:if-is-friends-with-viewerDisplays the enclosed content only if the specified user is friends with the logged in user.fb:if-is-group-memberDisplays the enclosed content only if the specified user is a member of the specified group.fb:if-is-userOnly renders the content inside the tag if the viewer is one of the specified user(s).fb:if-is-verifiedDisplays the enclosed content only if Facebook has verified the current user.fb:name

31 | F a c e b o o k

Renders the name of the user specified, optionally linked to his or her profile.fb:profile-picTurns into an img tag for the specified user's or Facebook Page's profile picture.fb:pronounRenders a pronoun for a specific user.fb:userHides the content enclosed in this tag from any user who is blocked by the user whose uid is referenced in fb:user.fb:user-statusReturns the status of the user specified by uid.

Notifications and Requestsfb:application-nameRenders the application name.fb:multi-friend-selectorThere are actually two versions of this button - the full version and the condensed version.fb:multi-friend-selector_(condensed)There are actually two versions of this button - the full version and the condensed version.fb:req-choiceSpecifies a button to be shown at the bottom of a request on the user's requests page.fb:request-formCreates a form that sends requests to the selected users.fb:request-form-submitCreates a button that submits an fb:request-form.

Platform Internationalizationfb:dateRenders a date.fb:fbml-attributeContains the value of an attribute of an FBML tag.fb:intlMarks a string of English text as translatable into other languages.fb:intl-tokenContains an attribute that replaces a token (variable) in the text of an fb:intl tag.fb:tagRenders an HTML tag.fb:tag-attributeContains the value of an attribute of an HTML tag specified by fb:tag.fb:tag-bodyContains the body (contents) of an HTML tag specified by fb:tag.fb:window-titleSets the title of the browser window to the content within the tag.

Deprecatedfb:if-is-own-profileThis tag is deprecated, since if- tags are no longer allowed on profile pages.fb:if-user-has-added-appDisplays the enclosed content only if the specified user has added the application to their account.fb:networklinkPrints the specified network name.fb:notif-emailSpecifies content of the email body for a notification sent with the notifications.send call.fb:notif-pageSpecifies content of a notification that appears on a user's Notifications page.

32 | F a c e b o o k

fb:notif-subjectSpecifies the content of the email subject line for a notification sent with the notifications.send call.fb:profile-actionRenders a link on the user's profile under their photo (such as "View More photos of..").fb:rock-the-voteDisplays a Rock the Vote & CREDO Mobile registration widget inline in your application.fb:userlinkPrints the specified user's full name linked to their profile along with their network, optionally (as is normally displayed on the Wall, for example).fb:visible-to-added-app-usersDisplays the enclosed content only if the viewer has added the application to their account.fb:visible-to-userOnly displays the content inside the tag if the viewer is the specified user.

Status Messagesfb:errorRenders a standard Facebook error message.fb:explanationRenders a standard Facebook explanation message.fb:messageRenders the heading text for an error, explanation or success message.fb:successRenders a standard Facebook success message.Page Navigationfb:create-buttonRenders a Create button for adding user-generated content.fb:dashboardRenders a standard Facebook dashboard header.fb:headerRenders a standard Facebook title header.fb:header-titleSpecifies the header title for a fb:mediaheader.fb:helpRenders a help link.fb:mediaheaderRenders a standard media header, intended mainly for displaying content contributed by a particular user.fb:owner-actionSpecifies an action link to be displayed inside a fb:mediaheader when the viewer is the owner of the contentfb:tab-itemRenders a standard Facebook tab.fb:tabsRenders a group of standard Facebook navigation tabs.

Wallfb:wallEmulates the look of a wall environment.fb:wallpostRenders a Wall-style post.fb:wallpost-actionDisplays a link at the bottom of a wallpost (even if it appears before other text within the fb:wallpost tag).

Visibility on Profilefb:18-plus

33 | F a c e b o o k

Restricts content to users who are age 18 or older.fb:21-plusRestricts content to users who are age 21 or older.fb:restricted-toLets you tailor the enclosed content to display to specific ages, locations, or content types.fb:visible-to-app-usersDisplays the enclosed content only if the viewer has granted full permissions to the application.fb:visible-to-connectionUse this tag to display the content inside the tag on a user's or a Facebook Page's profile only if the viewer is a friend of that user or is a fan of that Facebook Page.fb:visible-to-friendsUse this tag to display the content inside the tag on a user's profile only if the viewer is a friend of that user.fb:visible-to-ownerDisplays content inside only if the viewer of the profile matches the profile owner.Profile-specificfb:actionRenders a link, usually for navigational purposes.fb:add-section-buttonRenders an Add to Profile or Add to Info button (depending upon which section attribute you specify) on an application's canvas page.fb:if-section-not-addedRenders the content wrapped within this tag on an application canvas page if the user hasn't added a condensed profile box or info section to her profile.fb:narrowRenders the content contained by the tag only if the profile box is in the narrow column of the profile.fb:publisher-linkRenders an anchor tag around the internal content pointing to a profile with the application's Publisher preselected.fb:subtitleDefines the subtitle for the profile box.fb:user-itemRenders a single cell of a table, which contains a thumbnail and name for a particular user, similar to the Mutual Friends table on profile pages.fb:user-tableRenders a table, each cell of which contains a thumbnail and name for a particular user, similar to the Mutual Friends table on profile pages.fb:wideThe enclosed content appears only when profile box is in the wide column of the profile.

Miscfb:add-profile-tabRenders a button that lets a user add your application or site's application tab to his or her profilefb:fbmlThis tag serves two purposes.fb:fbmlversionPrints the version of FBML currently in scope.fb:js-stringThis tag renders a block of FBML into an FBML block variable instead of rendering it on the page.fb:page-admin-edit-headerFor apps that can be added to Facebook Pages, this adds a standardized edit header for canvas pages so that the Page owner can easily jump to their Page's app configuration.fb:redirectRedirects a user's browser to a new URL within the Facebook canvas.

34 | F a c e b o o k

fb:refFetches and renders content (like FBML or JavaScript) from a given ref source onto your canvas pages.fb:serverFbmlRenders the FBML on a Facebook server inside an IFrame.fb:timeRenders the date and time in the user's time zone.fb:titleSets the page's <title> tag to its contents.Editor Displayfb:editorCreates a form with two columns, just like the form on the edit-profile page.fb:editor-buttonRenders a button of type submit inside an fb:editor tag.fb:editor-buttonsetA container for one or more fb:editor-button tags, which are rendered next to each other with some space between each button.fb:editor-cancelRenders a Cancel button inside an fb:editor tag.fb:editor-customAllows you to put any content into an fb:editor block, as long as it is valid FBML.fb:editor-dateCreates two drop down list boxes that let a user select a date.fb:editor-dividerRenders a horizontal line separator in the column containing the form elements.fb:editor-monthCreates a form selector element displaying the month.fb:editor-textCreates an <input> of type text.fb:editor-textareaCreates a <textarea> element.fb:editor-timeCreates a series of form selector elements showing the time in hours and minutes, and an AM/PM indicator.

Embedded Mediafb:flvRenders a Flash-based FLV player that can stream arbitrary FLV (video/audio) files on the page.fb:iframeInserts an <iframe> tag into an application canvas page; you cannot use the tag on the profile page (that is, application tabs and profile boxes).fb:mp3Renders a Flash-based audio player.fb:photoRenders a Facebook photo.fb:silverlightRenders a Microsoft Silverlight control.fb:swfRenders a Shockwave Flash (SWF) object.

Dialogfb:dialogThe fb:dialog tag displays a lightbox-type dialog box when a user clicks on some element.fb:dialog-buttonRenders a button for the fb:dialog popup.35 | F a c e b o o k

fb:dialog-contentThe fb:dialog-content tag is a child of fb:dialog and represents the content that gets displayed inside the popup dialog when it appears.fb:dialog-titlefb:dialog-title is a child of fb:dialog and renders a title for what is displayed inside the popup dialog.Additional Permissionsfb:prompt-permissionRenders the content of the tag as a link that, when clicked, initiates a dialog requesting the specified extended permissions from the user.

Social Pluginsfb:commentsDisplays a Comments Box on a Facebook Connect site or in an IFrame application.fb:live-streamUse this tag to render a Live Stream Box social widget on your FBML canvas pages or Facebook Connect sites.Message Attachmentsfb:attachment-previewRenders a link in a message attachment that, when clicked, replaces that attachment with newly fetched content.Formsfb:captchaRenders a CAPTCHA on your canvas page inside of a form.fb:submitCreates a JavaScript submission mechanism for a form, which makes image or text links act as Submit buttons.

36 | F a c e b o o k

Understanding @Replying:

37 | F a c e b o o k

HOW TO: Use Facebook’s @Mentions Status Tagging

As you may know, Facebook rolled out its planned new feature that lets you “tag” other users in your status updates earlier today.

It’s very similar functionality to @replies on Twitter, and most folks will be pretty familiar with how it works and why you’d want to use it. Still, there are some differences to note, and some may appreciate a basic walkthough of how the new feature works.

Facebook’s version of the feature, like Twitter, also uses the @ symbol to invoke. However instead of having to simply know or remember the person’s username you’d like to tag, Facebook will generate an auto-suggest dropdown based on what you’ve typed after the @ symbol:

This is a nice touch considering that the scope of Facebook’s status tagging feature goes beyond just being able to tag your friends. You can also tag pretty much anything you’re connected to in the Facebook universe: companies, brands, artists and shows — anything that has a Facebook Page. You can also tag events and groups you’re a part of.

Once the item you’re wanting to tag appears in the list, all you have to do is click on it to select it and include a linked version of that entity in your status update:

Unlike Twitter, the @ symbol won’t actually remain as a part of your update; it’s merely the syntax that invokes the tagging feature itself. Instead, the full name of the person, page, event or group you tagged is now contained in your status update, contextually linked to its actual page. When your friends see your status

38 | F a c e b o o k

update, they’ll be able to click on any of those links to find out more and possibly friend, fan, join or attend whatever you linked to:

Here’s an example of using a status update to tag an event:

And here’s the result after I’ve selected the correct event I want to tag in the update:

One complaint we have about the new feature is that it only works in your status updates, or if you post to someone else’s wall using the Share widget on their page. That means you can’t tag anyone inside of comments, which to us — and probably most other folks who are used to Twitter‘s implementation of this feature — seems like a “missing” feature. It doesn’t really matter where the conversation is happening, and I may have occasion to want to tag something inside a discussion thread just as frequently as I might in a status update.

Apparently we’re not the only ones who have griped about this already, because Facebook’s Randi Zuckerberg mentioned in a spot on CNN today that a lot of folks had been requesting tagging within comments. She said Facebook is now considering that, and “it may happen.” We’ll be keeping a close eye on it of course, and will let you know if and when we hear about tagging coming to comments as well.

Otherwise, as you can see, the new status tagging feature is fairly easy to use, and could help direct you and your friends more easily to other content around Facebook they might also like. However, we don’t see too many of our friends making use of it quite yet — have you been making any use of the new status tagging feature yet? Have you noticed your friends making use of it? Share your experience so far in the comments.

39 | F a c e b o o k

Facebook Do’s and Don’ts:

40 | F a c e b o o k

Facebook Handout

Facebook Quick Reference Sheet – techniques learned from the very best pagesDo:

Start with a strategy – how does social media fit into your overall communication goals? Scatter your posts throughout the day; do not clump all together Post on weekends and evenings, and evaluate which time works best Tag at least one other page in each post Try to ask an engagement question for every post Respond to questions in a timely manner Post and follow a comment policy, and enforce it Remember to post in a friendlier tone, but not unprofessional Spell check every post prior to posting Thank your followers and praise them often Use lots of quality photos (be sure to add as many details about the photo as possible – or ask your audience to add

details as an engagement item; also ask them to tag themselves or others) Use short, raw, catchy video Ask yourself: would I share that with my friends? Mix it up: photos, questions, videos, sharing others' content, news stories, etc. Add a personal touch; connect with your audience Set defaults to show only your posts first (after all, this is a command information platform, and this allows your

message to be seen first, and allows others to still comment on your wall) Welcome participation, collaboration, and feedback Get a short, smart vanity URL (facebook.com/username) (available only after 25 followers) Update top 5 photos often (show a variety of activities, angles, personnel, etc) Have someone else read your posts before you post them (to see if they make sense) Track metrics and evaluate how content performs. Determine what metrics are important to you before you engage, set

a benchmark and track over time. “Like” sister or similar organizations, and tag them often Post information or comments on other pages, while using your organization’s page (be mindful if you are posting as

organization or business)

41 | F a c e b o o k

Always use OPSEC when posting Identify/find SMEs to answer questions that come up on your page, or direct them to SME Avoid using automated posting services to post same content to multiple sites Ask your followers what they would like to see on the page

Don’t: Post too many times a day (you will lose followers) Clutter all your posts at one time Do not be too promotional Use boilerplate messages or snoozy press releases, unless necessary Use social media (teen) language in professional posts (ex: I wanna b ur bff 2day & 4evr) Use geo-tagged programs on your page (ex: showing where you are Tweeting or FBing from) Post a link without giving some sort of lead, description, or call to action Remove content just because you don’t like it. If it doesn’t violate your comment policy, leave it!

Remember: You do not control what happens to a message once it is posted It only takes one unprofessional slip to taint a reputation If you do not have a lot of time to monitor, then set tighter restrictions (photos, videos, comments, etc.)

42 | F a c e b o o k

43 | F a c e b o o k

Protect Yourself on Facebook:

Social Media Roundup/9 Critical Steps: Protecting Yourself on Facebook

44 | F a c e b o o k

45 | F a c e b o o k

46 | F a c e b o o k

47 | F a c e b o o k

48 | F a c e b o o k