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New York City Government
Adam ConnerFacebook Public Policy
7,200,000Facebook users within 50
miles of New York City
Facebook Data
A Page for Every Agency
1. People first, content second
2. Give people social context of what
you’re asking them to do
3. Make sharing simple and fast
4. A few can activate many
5. Your citizens are there
Principles of a Connected Government
Delivering Your Message▪ Think about how your content appears on Facebook
▪ Example: Importing from a blog
▪ One shot at delivering your message.
▪ Image, key message, headline,see more, etc.
Comments ▪ You can not turn off comments on posted items.
▪ Facebook does not work
without comments.
▪ Wall posts can be turned off.
▪ Encourage you to allow posts.
▪ Have a posted comments policy like the US Army.
▪ Paid Third-Party monitoring software is available.
Be Timely and Topical
Use Photos and Videos
Words Can Have Power
Insights
Facebook is not just Facebook.com
Resources▪ facebook.com/government
▪ facebook.com/congress
▪ facebook.com/uspolitics
▪ facebook.com/facebookpages
▪ facebook.com/help
(c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0