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F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

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Presentación de Fernando Marzal de Mobincube en la mesa "Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles". Grupo TIC y redes sociales del Día de la Persona Emprendedora de la comunidad Valenciana. Focus Business 2014, coordinado por el COIICV

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Page 1: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014
Page 2: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

What is Mobincube?

Mobincube is a DO-IT-YOURSELF tool where anyone can create their

own mobile native application (app) without any software programming

knowledge whatsoever.

+

Page 3: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

The product

Page 4: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

free & monetize (Ads 70/30)

go premium (Subscriptions)

or

Business Model

Mobincube is based on a FREEMIUM business model

Page 5: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

free & monetize (Ads 70/30)

Business Model

70%

of the

revenue is for

the user…

30%

of the

revenue is for

Mobincube

Every time people click on their ads, they'll make money

Our users create an app with Mobincube

They publish the app in the main markets

The users promote the app to get downloads

So the user will create more and more apps to make money!

Page 6: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Recurrence

New BM starting 7/21/2014+300 new subscriptions in only 60 days

go premium (Subscriptions - SaaS)

Page 7: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Success stories

Stuart Brown

He makes 1,800 € monthly thanks to the ads

in the 91 apps he created with Mobincube

Carlos H.

He makes 3,000 € monthly with only 1 app

Page 8: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Success stories

Entrepreneurs

More and more entrepreneurs are starting a business based on Mobincube

App Smart Clubhttp://appsmartclub.com

Italy

CiCCI – By PekCellhttp://www.lacicci.com

Mexico

Iraq Soft��اق ���� �� ��ل ا������� Iraq

Page 9: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Colleges

Free education plan

Teachers and students will have full

unlimited access to most of the

premium services of Mobincube for

free, so that they can build apps

without ads, manage remote

content with our Cloud, send push

notifications, use Google Analytics,

etc.

Page 10: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

400,000 users 1,100 daily new users (15% monthly grow)

Where are we now?

Page 11: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

150,000 downloads/day 34.000.000 apps downloaded from the beginning

Where are we now?

Page 12: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

36 Millions of ads served monthly

Where are we now?

30 MillionsUsers 70%

10 MillionsMobincube 30%

We’re starting to sell ads directly

Page 13: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Where are we now?

30,000 published apps3,000 apps published in Google Play, AppStore & Windows Marketplace

Agreements with Amazon and Microsoft

Page 14: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Users from 230 countries 22% users are from Spain, 20% from USA

Where are we now?

Spain is our first market (22%), because

all our promotional actions started in that

country. The viral and exponential effect

is already showing in Latin America.

USA is our second market (20%). Its curve

is 2-3 months after Spain, yet it has a huge

potential to become our first market.

Other countries are showing a constant

growth, but they are still at early stages of

their growing curve.

Page 15: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Raised $930K:

Released the current version, now accepting online payments & free users

with ADS

Raised $130K and got credit for $630K

Released pre-alfa version of Mobincube exclusive for pro users

The company was founded with $390K

There’s a hard work and investment behind Mobincube

2008

2009

2010

2011

2012

2013

2014

Raised $65K and got credit for $250K

Opening an office in San Francisco, USA

Where are we now?

Page 16: F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014

Feel free to create your

own app.

Thank you!

Fernando Marzal

[email protected]