- 1. Mobile & RetailRetailer congress ESSO NorgeTrond Bugge,
april 2012
2. Send ESSO to 2065 3. 20102000 4. 2020 NS IOIMPACTAT CTX PE
E2010TIME2000 SOURCE: PAUL SAFFO 5. 3 main trends and 12
sub-trendsgrown out of 8 pathwaysDEMATERIALIZATIONMOBILITY
NETWORKING VIRTUALIZATION CONVERGENCEPRODUCT
INTELLIGENCEINTERACTIVITY GLOBALIZATION 6. Accelerating development
of smart mobile devices MORE WIDELY DISTRIBUTEDSMARTERSPEACH
RECOGNITION BETTER ANDAND MORE MORE VISIBLEACCESSIBLE
LOCATION-IMAGE DATA, ALSORECOGNITION INDOOR BROADER DISTRIBUTION OF
HYPER RELEVANT OFFERS DEMATERIALIZATION MOBILITY NETWORKING
VIRTUALIZATION CONVERGENCEPRODUCT INTELLIGENCEINTERACTIVITY
GLOBALIZATION 7. Smarter and moreaccessible imagerecognition
Gigantic opportunity for mcommerceMore to
read:http://www.forbes.com/sites/jenniferhicks/2012/03/05/image-recognition-technology-goes-shopping/http://m.intomobile.com/2012/01/27/ebay-motors-app-gets-image-recognition-iding-cars/
Ideas: 8. More widelydistributedspeechrecognition Faster search for
products or dealsMore to
read:http://www.emarketer.com/Mobile/Article.aspx?R=1008898/http://www.zdnet.com/blog/microsoft/microsoft-making-big-speech-bets-with-windows-8-bing/10303
Ideas: 9. Better andmore visiblelocation-data,also indoor 58% have
located a retailer on mobile 34% have searched store inventory on
mobile More efcient physical shoppingMore to
read:http://www.forbes.com/sites/jenniferhicks/2012/04/08/web-analytic-tools-for-physical-spaces-indoor-positioning-takes-shape/
Ideas: 10. Growingdistribution ofhyper-relevantmobile offers Mobile
ad spend worldwide is predicted to be US$3.3 billion in 2011 sky
rocketing to $20.6 billion in 2015, driven by search ads and local
ads 28% of Smartphone owners have used a mobile couponMore to
read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Ideas: 11. Rapid growth in usage of mobileinternet and
applicationsGREATERMORE SPACE FOR GEO-POSSIBILITIES TO SOCIAL
SHOPPINGMAKE PRE- &EXPERIENCESPOST PURCHASEGREATERRESEARCH
OPPORTUNITY TO REWARD CUSTOMERS LOYALTY - ON THE GOGREATER
OPPORTUNITY TOINSTRUCT USERS IN THEIRUSE-CASE
SETTINGSDEMATERIALIZATIONMOBILITY NETWORKING
VIRTUALIZATIONCONVERGENCEPRODUCT INTELLIGENCEINTERACTIVITY
GLOBALIZATION 12. Increasingopportunities tomake pre- andpost
purchaseresearch 82% have used their mobile to help with shopping
in-store 69% have used their mobile to get more product infoMore to
read:http://www.thinkwithgoogle.com/insights/facts/media-platform/
Ideas: 13. More space forgeo-socialshoppingexperiences 91% of
mobile internet access is to socialize, compared to 79% on
desktopMore to
read:http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.clickre.com/mobile-check-ins/
Ideas: 14. Greateropportunity toreward customersloyalty - on the go
15% of all lunch box purchases at ICA stamped digitallyMore to
read:http://smartaremobil.idg.se/2.14476/1.428708/ica-to-go-lanserar-nfc-koncepthttp://blog.neolane.com/conversational-marketing/11-startling-stats-customer-loyalty-loyalty-programs/
Ideas: 15. Greater opportunityinstruct users intheir
use-casesettingsMore to
read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Ideas: 16. Fast forward convergence ofphysical and virtual worlds
WIDER RAPID ADAPTION OF MOREMOVE CONTEXT-SENSORS TOWARDS BASED
RELATED MOBILE SHOPPINGSHOPPINGCOMMERCE EXPERIENCES IPAD HAVE
BECOME THE # 1 SHOPPING DEVICEDEMATERIALIZATIONMOBILITY NETWORKING
VIRTUALIZATIONCONVERGENCEPRODUCT INTELLIGENCEINTERACTIVITY
GLOBALIZATION 17. Wider adaptionof tag-basedshoppingMore to
read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Ideas: 18. More sensorsrelatedshoppingexperiencesMore to
read:http://www.psfk.com/publishing/future-of-retailIdeas: 19.
Rapid growth ofmobile payment &commerce PayPal currently has
more than 17 million customers regularlymaking a purchase through
their mobile phone, up from the eightmillion it reported in June.
Groupon reports that2011. of it offers where purchased via a
mobiledevice in December 25% U.S are going to be around 15 billions
in mobile commerce in 2012More to
read:http://www.richrelevance.com/insights/mobile-shopping/ Ideas:
20. iPad has WHAT ARE MOBILE SHOPPERS BUYING?IPAD IS KING. The top
revenue-producing items, based on gross sales, differ by platform:
the top revenue driver on the desktopbecome the side is gift cards,
while on the two-thirds of all mobile shopping cards hold a
monetary value of $100, while the Nearly iPad side it is
large-screen TVs. The gift sessions take place on iPads, accounting
for nearly nine-tenths of mobile shopping revenue. Further, average
pricepoint for the TVs is $310.iPad shoppers have the highest AOV,
tend to purchase higher-cost goods, andTopRevenue-Producing Items,
Desktop/Laptop vs. iPadconvert at higher rates than other mobile
shoppers.#1 mobileDesktop/LaptopPurchased on Desktops/Laptops: iPad
Other Mobile iPads:Purchased onshoppingGift Cards TVs Avg. order
value is 50% higher on iPads vs. otherdevice mobile devices ...
$153$158 $104... but unit sales per order are lower. 6.9 3.0 4.3
RichRelevance Shopping Insights Not surprisingly, Source:
RichRelevance Data; US Sites: January 2012 March 2012.RichRelevance
report March 2012: Mobile account for nine avg. price perpercent of
shopping sessions compared to Web shopping. item tends to be higher
for iPadHowever, mobiles share of shopping revenue increased to
4.6percent in May 2012, which is up from 1.9 percent in April 2011.
WHEN DO THEY SHOP?purchases.$22 $53 $24 IPad shoppers share of
sessions peaks on the weekend, with proportionately more desktop
shopping on Wednesday.The iPad makes up 64 percent of mobile
shopping sessions, andiPad conversion In general, iPad shoppers
prefer to shop in the evenings, with nearly half of all iPad
shopping occurring between 5PMother iOS devices accounted for
another 17 percent.and midnight. rate is nearlythrice that of
otherAlthough there have been signicant advancements in
Googlesmobile devices. iPad Share of Sessions2.3% 1.5%Share of0.5%
iPad SessionsAndroid and Microsofts Windows, specically around
tablets,other operating systems only made up 19 percent of shopping
by Day of the Weekby Time of Daysessions. DAYSUN PM N 12 MID IGHT
AMIn addition to controlling mobile commerce, the iPad is also
drivingbigger digital shopping baskets.SATUR7.6% DA Y Checkout9PM:
9.5%6.8% 4A 8PMPer the study, the average iPad order value is $158
compared toRichRelevance Shopping Insights M MO$153 on desktop
devices. However, desktop commerce hadFRIDAYhigher unit sales per
order with 6.9 units compared to the iPad3AM: 0.4% NDAY5.0%5.8%with
3 units. This shows that iPads are being used primarily topurchase
bigger-ticket items. 4.6% 5.1%Specically, the study found that the
most expensive items Source: RichRelevance Data; US Sites: March
2012. Conversion rate based on percent of sessions resulting in a
purchase.Y4.3%M 8Apurchased on iPads were televisions. Gift cards
made up theTUDA4P M ESlargest portion of Web items sold.RS D UAY
THThe iPad had a conversion rate of 1.5 percent compared to
othermobile devices with a .5 percent conversion rate, showing the
lead WHAT ARE MOBILE SHOPPERS BUYING? WEDNESDAY12 NOONopportunities
that retailers have to entice iPad shoppers. RichRelevance Shopping
Insights The top revenue-producing items, based on gross sales,
differ by platform: the top revenue driver on the desktop Source:
RichRelevance Data; US Sites: December 2011 March 2012. side is
gift cards, while on the iPad side it is large-screen TVs. The gift
cards hold a monetary value of $100, while the 21. RETAIL WILL
TRANSFORM INTO AN OMNI-CHANNEL EXPERIENCE WITH MULTIPLE
TOUCH-POINTS MORE SPACE FOR GEO- RAPIDGREATERGROWTH OFMOREMOVE MORE
WIDELYPOSSIBILITIES TO SOCIAL SHOPPING DISTRIBUTED
EXPERIENCESCONTEXT- SENSORS TOWARDSMAKE PRE- &SMARTERSPEACH
BASEDRELATED MOBILEPOST PURCHASEGREATER RECOGNITION BETTER AND
SHOPPING SHOPPINGCOMMERCEAND MORERESEARCH MORE VISIBLEOPPORTUNITY
EXPERIENCESACCESSIBLE LOCATION- TO REWARDIMAGE DATA,
ALSOCUSTOMERSRECOGNITION INDOORLOYALTY - ON THE GO IPAD HAVE
BECOMEGREATERTHE # 1 BROADEROPPORTUNITYSHOPPING DISTRIBUTION TO
INSTRUCTDEVICE OF HYPER USERS IN THEIR RELEVANT USE-CASE OFFERS
SETTINGSRAPIDFAST FORWARDACCELERATING GROWTH IN
CONVERGENCEDEVELOPMENTTHE USE OF OF PHYSICAL OF SMARTERMOBILE AND
VIRTUALMOBILE DEVICES INTERNET & WORLDSAPPS DEMATERIALIZATION
MOBILITY NETWORKING VIRTUALIZATIONCONVERGENCEPRODUCT
INTELLIGENCEINTERACTIVITYGLOBALIZATION 22. TIME TO EXPERIENCE THE
NIRVANA? 23. Think Mobile on your Ecosystem 24. Hope this inspired
you...!Trond Bugge, april 2012, [email protected], +46
735324022
