Extending Carriers Network with fring

OTTJan 2013

fring overview

“fring is a mobile application and telco-grade platform, enabling users and partners to deliver voice, txt & video as well as advanced VAS over IP”

• Founded in 2006• One of the world’s first

mobile VoIP services

fring’s Network Statistics

Over 15 million video min/month

Over of 1 million new user/month

300 million voice minutes/month

More than 40 million users

~20 million paid calls min/month

Evident, Tangible Industry Trends

Smartphone users adopting 3rd party apps for FREE messaging, voice and video calls “…every 10 percentage points of smartphone penetration could cost Western European

operators US$1.19 billion in voice and messaging revenues”Source: Operators vs. OTT – Informa 2011

Users Adopting OTT Communication

…the mobile operators fought against MVNO legislation and the MVNOs themselves; then they accepted the existence of MVNO players; and then they started eagerly seeking new MVNO partners and developing aggressive wholesale strategies. …a rejuvenated phase of expansion is beginning. … MVNO players consolidating and internationalizing but, despite this, they are continuing to grow in many segments

Source: Informa 2012 “Global MVNO market will be worth $40.55 Billion by 2016”

Source: Visiongain 2012

Accelerating MVNO Growth

MNO/MVNOs Launch Their Own Solutions

Telefonica & O2 TuMe

Orange Libon

Reduce churn with their own “Virtual Phone” application Retain “ownership” of user’s call control and billing Reduce roaming termination costs by offloading to IP Fully integrated with carrier’s telephony and OSS/BSS

Vodafone, SK Telecom & more

T-Mobile Launches CleverConnect

fring OTT for Carriers

Your User, your Brand. Going native OTTPrivate-labeled solutions for MNO, MvNO & MvNEs

fring for Carriers

fring Applications & Open Platform

Private-Labeled OTT Communications Apps

Open Platform with IP/PSTN/GSM Interfaces

Quick Time-to-Market Through “Cloud” Model

Communication Services

Messaging Voice Calls Video Calls Conferencing

Multi-Platform Support

• Applications available for Smartphone, Tablet & Web (HTML5)• Support for concurrent multi-device sessions

Quick “Cloud-to-Cloud” Integration

fringNetwork

MSC HLR

GGSN

SMSC

Billing

SBC SBC

SIP

SCCP/CAMEL

IN

API(Messaging,

Monitoring etc)

Carrier

User DB APP

fring Network Carrying millions of VoIP, GSM and Video calls each month GSM/PSTN termination by leading international carriers Global network of SIP gateways

fring-Carrier Interfaces Allows “transparent” user experience between IP/GSM/PSTN Telephony (SIP), Billing (prepaid/postpaid) and Messaging Carriers retain call control and billing monitoring

Customer Value Through Simplicity

Call or SMS anyone as if on home network Use standard phone number – no “user IDs” Receiving party will get standard call or SMS

Remain available when roaming or even when using another network’s SIM Reachable on your home network number Calls and SMS seamlessly received via IP

Single billing entity Calls and SMS billed according to user’s plan No 3rd party payments required

Extended Network “Coverage”

Avoid Roaming Charges For both national & international

termination by offloading minutes to IP

Stickiness User still “online” even when he

switches to another SIM

a-la ‘Femto Cell’ via WiFi OTT Extend your network coverage via WiFI

Flexible IP Roaming Policy Allowing your preferred policy for

supporting only WiFi or National and international IP Roaming

Extend Your Services with Advanced VAS

Communication, Collaboration & Productivity Video conferencing Cloud integration for file sharing Voice & video recording

Brand Footprint ‘With a Pulse’ Your brand at the forefront with your

own communication app, for ongoing dialogue with users

Summary

“Virtual Handset” for your brand Messaging, VoIP, Video & conferencing Transparent support for PSTN/GSM

Proven Platform and Network Quick time-to-market - “Cloud” integration

Carrier remains in control Call control and Billing (postpaid & prepaid) Your choice of termination routing

A native solution for users & carriers• Voice, SMS and Video over IP has never been simpler• Reduce churn to OTT apps while offloading roaming costs

Thank You

Contact us : roy@fring.com

Network Interfaces

Usage & Integration Scenarios

Telecom-Enterprise Interfaces

MVNO

MNO

PSTN/NGN

CorporateNetwork

Smartphone LaptopFixed PhoneMobile Phone

fringNetwork

MSC HLR

File Repository

Firewall / SBC

GGSN

SMSC

Billing

Directory

LDAP

SIP

SBC

SBC

Enterprise

Tablet

SIP/E1SIP/E1

SIP/E1

SIP

SCCP/CAMEL

Billing MSC

HLR

INAPI

(Messaging, Monitoring etc)

IP-PBX(Audio/Video)

Video Conferencing

Telecom

Desktop IP Phone

Access

User DB APP

Incoming Voice Call

A

B

C

Jane calls Joe on his regular mobile

number

Joe roaming, using WiFi or other SIM for IP connectivity

Call is received on fring application

Call is routed as standard roaming call

Joe is in home network coverage Call is received as standard voice call

Joe is roaming, with no IP connectivity

Home Network

RoamingIP Available

No IP connectivity

Delivering an Incoming Voice Call fringMNO/MVNO

SBC

HLR

MSC

Jane calls Joe

1. Jane’s call reaches MSC

1

23

5

6

7

4

SIP

BILLING

BILLING

App Server

User DB

Pager

Call reaches Joe on fring

2. MSC queries HLR & IN3. Flexible delivery priority:

• Forward to fring• Direct delivery• Voice Mail

4. Call routed to fring’s network through SBC

5. User DB determines Joe is online and sends call to app server

7. Call is routed over IP network to Joe

6. Pager wakes up Joe’s fring application

Call forwarded to fring network:

SBC8

Joe is not reachable by IP

8. Call returned to MSC for alternate (cellular) delivery or Voice Mail deposit

8

IN

Incoming SMS

A

B

Jane sends Joe an SMS on his regular

mobile number

Joe wants to receive SMS on fring in addition to the standard mobile

delivery

SMS delivered on fring, allowing for easy and cost-efficient reply

Joe wants to receive his SMS on fring only

SMS is delivered on fring over any available IP connection

SMS delivered directly as well as on fring

Out of coverage, using WiFi or other SIM for IP

connectivity

Roaming on other network

SMS ONFRING ONLY

SMS ONFRING TOO

IP ONLY

Roaming

Delivering an Incoming SMSfringMNO/MVNO

SMS

GW

HLR

SMSC

Jane sends Joe an SMS

1. Jane’s SMS reaches SMSC

1

2

3

5

6

7

BILLING

BILLING

User DB

Pager

SMS reaches Joe on fring

2. SMSC queries HLR3. SMSC delivery options:

• Forward to fring• Both SMSC & fring

4. SMS routed to fring’s network through either:• XMPP• MM4/MM7• SIP• SMS API5. User DB determines local APP server

7. SMS is delivered over IP to Joe

6. Pager wakes up Joe’s fring application

SMS forward request provisioned by fring

network following new user registration

SIP

API

4

SMS

GW

App Server

XMPP

MM4/MM7

Outgoing Voice Call

Jane uses fring over IP to call Joe on his

normal number

Joe belongs to another network/country

Native phone call is received on Joe’s handset

Joe belongs to the home network/country

I’M A HOME NETWORK

USER

I BELONG TO ANOTHER NETWORK

Outgoing call placed through home network

Outgoing call placed through fring gateway

A

B

Delivering an Outgoing Voice Call fringMNO/MVNO

SBC

HLR

MSC

Joe receives Jane’s call

1. Jane’s call reaches App Server

5

42

3

1

3

SIP

BILLING

BILLING

App Server

User DB

2. User DB update

3. Call routed to home network through SBC

4. MSC receives incoming call

5. Native call delivered to Joe

6. Billing/Prepaid server interface opened for the duration of the call

7. Call routed to fring/partner gateway

Call routed to home network for termination

SBC

Jane uses fring over IP to call Joe on his normal number

Call terminated through local fring/partner gateway

Call GW

7

8. Native call delivered to Joe

8

6

Making a Video Call

A

B

Jane makes a fring video call to Joe

Joe’s VoIP handset application is not

running

Push notification wakes up fring application and Video Call is received

Joe’s VoIP handset application is running

Video Call received on fring

Joe’s handset runs Android

HANDSET APPLIVATION

RUNNING

HANDSET APPLICATION

NOT RUNNING

Joe’s handset runs iOS

Push notification reaches handset. Joe accepts notification, fring app

wakes up and Video Call is received

Delivering a Video Callfring1. Jane’s video call reaches her

local App Server

User DB

Video call reaches Joe

2. App Server queries the User DB for the identity of Joe’s local App Server

6. Request for video call sent by Joe’s App Server to handset application

7. Jane and Joe’s handset applications negotiate call, select compatible media protocols and optimal routing channel

8. Video call takes place over selected routing channel

User DB shows that Joe’s handset application is running

App Server

Jane makes a video call to Joe

App Server

User DB shows that Joe’s handset application is NOT running

3. Request for waking up handset application is sent to either Apple or Android Push Servers

4. Push Notification reaches Joe’s handset and wakes up application*

25

7 Apple Push Server

Google Android Push Server

1

3

4

65

8

5. Joe’s location registers in User DB