fring™momo Award Submission 2008

November 2008

Neal Fullman

confidential and proprietary

Agenda

What is fring?Phenomenal growthfring & 3rd parties

MNO’sBrands

fring and innovation

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What is fring?

fring™ is a mobile internet service &

community, that enables its users to

share experiences and talk, chat &

interact with other fringsters and their

online communities, from their mobile

phones.

3confidential and proprietary

The perfect mobile mash-up

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The three C’sCommunity

Communication

Content

Mashed-up community, communications & content

fring users talk, chat & interact with each other and all of their favorite online communities from their mobile phones

They Skype each other, IM chat on MSN, they Twitter together, swap files and go online with cool mobile web apps

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6

Options Hide

Alan is listening to Madonna

Alex

Alan

Gil1983

Troy

DYNAMIC BUDDY LISTDYNAMIC BUDDY LIST

Real-time presence indication

Real-time User

generated content

Real-time Behavior/

Context

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Options Close

Add more add-ons

Skype

Gmail Notifier

Facebook

COMMUNITIES & ADD-ONS CATALOGUECOMMUNITIES & ADD-ONS CATALOGUE

User selects online communities & Add-on apps according to

membership & personal interests

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C u there. wait 4 me outside

DYNAMIC USER PROFILEDYNAMIC USER PROFILE

Real-time User

Generated Content

and User Profile is built automatically

Communities & Add-ons subscribed to by user

Real-time status for

each community or

add-on

Real-time content

generated by add-on

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Options Hide

Alan is listening to Madonna

Alex

Alan

Gil1983

Troy

DYNAMIC BUDDY LISTDYNAMIC BUDDY LIST

HangUp

+123456789123Call in progress

Loudspeaker

VOICE CALLSVOICE CALLS

VoIP calls to

other fringsters,

online communities,

& regular phone contacts

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Sara: Guys, the Blue is rocking tonight!

Peter: where?

Sara: Covent Garden

Peter: which club, time?

Sara: Underground @ 9pm

Sara

Options Close

C u there. wait 4 me outside. Ok?C u there. wait 4 me outside. Ok?

RICH INSTANT MESSAGINGRICH INSTANT MESSAGING

Live rich IM chat between fringsters & online communities

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FILE TRANSFERFILE TRANSFER

Send files to fringsters & online community buddies

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Sara (WIDGET): Hi Pete. I can see you nearby.

Peter: where are you?

Sara: Go to end of road & turn right. I’m waitng outside the club

Peter: Cool. Cu in 2 :-)

Sara (WIDGET)

Options Close

View fringster’s real-time location & communicate with them from any online device

with fring web widget & Google Map

(GPS or Cell Triangulation)

LOCATIONLOCATION

The perfect mobile mash-up

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The three C’sCommunication

Community

Content

LOCATIONLOCATION

VOICE CALLSVOICE CALLS

RICH IMRICH IM

COMMUNITIES & ADD-ONS

COMMUNITIES & ADD-ONS

DYNAMIC BUDDY LISTDYNAMIC BUDDY LIST

FILE TRANSFERFILE TRANSFER

USER PROFILESUSER PROFILES

REAL-TIME PRESENCEREAL-TIME PRESENCE

Linux on N810

Symbian S60

iPhone Windows Mobile

Symbian UIQ

minifring on J2ME

one, two… fring

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Symbian S60 (Jan. 07)Windows Mobile 5, 6 (June 07)Symbian UIQ (July 07)iPhone (April 08)J2ME (July 08)Linux (July 08)Brew (in process)

fring (Jan. 07)Skype (Jan. 07)Google Talk (Jan. 07)Windows Live (Feb. 07)SIP (March 07)twitter (May 07)icq (Aug 07)Yahoo (Dec 07)AIM (Dec 07)Facebook (July 08)Orkut (July 08)

GPRS/HDGE/3G (Jan. 07)Wi-Fi (Jan. 07)Bluetooth (Jan. 07)EVDO/CDMA (June 07)WiMAX (coming with service rollout)

multi platform

multi bearer

multi community

Growth –Users

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Registered Users

Growth –Users

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Growth – Usage

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Chat Messages Calls

Mobile

Mobile platformsNokia Symbian Series 60

Samsung Symbian

Windows Mobile 6

Java ME (J2ME)

iPhone

iPod Touch

iRiver (& other MP3 players)

Sony Ericsson UIQ

Linux

Blackberry & Android in development

Additional ‘connected’ devices

Representing 1000+ of the world’s most popular mobile devices

1000+ different mobile device types connect to the fring network on a daily basis

Unique “thin client” technology allows ease of porting to new devices & platforms as they come to market

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Janua

ry,07

February,

07

March,07

Apri l,07

May,07

June,0

7

July ,07

August,0

7

September,0

7

Octobe

r,07

Novem

ber,0

7

Decem

ber,0

7

Janua

ry,08

February,

08

March,08

Apri l,08

May,08

June,0

8 (estim

ated)

Regi

ster

ed U

sers

fringsters spreading the word…

4 hrs. login duration per user per day

Users from 200+ countries WW

1,000 different mobile device types connect to fring network daily

9% of N95 owners in UK are fring usersfring is #1 data generating 3rd party app for Nokia N95

According to Nokia Smartphone 360 study

400,000 new users monthly growth

Millions enjoying fring worldwide

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fring & 3rd parties

fring is working with 3rd parties to bring value and enhance their existing eco-systems

We work with

MNO’s

Global brands

Manufacturers

SIP & WiFi providers

VoIP, IM & internet communities are perceived by MNO’s as an important component of their future eco system

Understanding that voice is becoming IP driven

Voice is becoming commoditized

IP makes the entire communication cake bigger for all

Cross platform (Mobile Fixed)

Provides reason to sell data

Provides opportunities for cross-selling into higher value, high margin data products e.g. premium content

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fring working with MNO’s

fring working with MNO’s

Very positive dialogue with a number of MNO’s in various territories worldwide

Relationships based on exploring the opportunities presented by mobile internet communications & communities rather than the threats

Several trials already underway (both fring & white label options)

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fring working with brands

fring provides the opportunity to engage customers in an always-on mobile live brand experience …

confidential and proprietary

…and participate in their daily routine,

…via interactive opt-in channels embedded inside fring’s mobile client which we call

Really effective mobile marketing

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“fring Add-ons”

What is a fringAdd-on?

A fringAdd-on is an application developed under

the fringAPI, enabling any 3rd party brand to

leverage fring’s mobile internet capability &

functionality & use it to create live mobile brand

experiences

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Building communities around the offering

User at the heart of the experience…

taking all of his online communities

mobile…

supplementing them with fring Ad-ons & other brand communities…

basedon personal choice, lifestyle & interests.

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And it’s always-on, always-connected

fring is a connected community application

This means it runs in the background, continually maintaining the user connection with the mobile internet.

This makes it highly context-sensitive, continually monitoring and updating the user’s presence, location, connectivity, status, behaviour.

And it provides a 2 way, real-time, high value relationship between brand and the user.

A new way to achieve brand mobility

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An always-connected, 2-way channel: reach and feedback in real-time

Mobile customer engagement, without the need for mobile browsing

Media-rich, fully branded mobile real estate

Presence-aware and location-sensitiveAnd perceived by the customer as a useful, engaging utility

Why just advertise when you could engage?

Moving into the early majority

confidential and proprietary

First fringAdd-on applications released: facebook, Gmail notifier, Google’s Orkut, V-Tap Video Streaming, Yandex email

Upgraded chat experience with real-time typing indication & enhanced presence features

Month on month innovation & enhancing user experience

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Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov

fringME! web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap

World First !!! fring delivers first ever consumer mVoIP solution for the iconic apple iPhone

Multi-lingual 7 language mobile client including European, Chinese & Russian languages

Launched minifring, solution for J2ME devices and fring for Linux (new Nokia 810) & fring for Samsung

fring Auto roaming memory of previous connections & seamless handover between connection types

Released fringAPI enabling any developer & 3rd party brand to create fring Add-on applications

Released fring for Mobilkom Austria A1 representing the first operator deal of its kind in the world

Released official iPhone AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours

Thank-you

For further information please contact:

Neal Fullman

International Communications Director

+972 54 727 3432

neal@fring.com

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