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Exploring social media as a powerful
tool for creating meaningful change
I m a g e : b r u c k e r r l b A F l i p b o o k b y M a r r y a m K h a n
So ca l led "s lackt i v i s t s " take easy , soc ia l act ions in suppor t of a cause–
s i gn ing an on l ine pet i t ion , chang ing the i r profi le photo, l i k ing a Facebook Page . . . But that ’s pret ty much where the i r invo lvement ends , r i gh t ?
I m a g e : K r i s O l i n
Digital activism tends to get a bad rap,
s lackt iv ists lack real commitment , care only about se l f -sat is fact ion and don’t contr ibute to socia l wel fare .
I m a g e : D u s + n P a l u c h
So, why waste t ime with these l ightweight socia l act iv ists?
I m a g e : D i d o f fi c i e l
In fact, in many ways digital activism is doing a service for traditional activism by piquing the interest of those…
who might not otherwise have noticed a cause I m a g e : D o u g W h e l l e r
“c l ickt iv i sm places the i ssues of today slap bang in your face(book) and makes them hard to ignore .”
Image: Christophe Colletti & Jurgen Appelo Source: Cerian Jenkins, Huffington Post
How does raising awareness about a cause translate into tangible social benefits?
Image: woodleywonderworks
Social media Activists are:
2x as likely to volunteer
Image: Scientology Volunteer Ministers
4x as likely to encourage others to sign a petition or contact a politician
Image: Alan C.
2x as likely to ask for donations
Image: Doug Wheller
2x as likely
to participate in an event
I m a g e : C h e r i e C u l l e n
With a single comment or retweet from the right person, a message can be shared with a vast audience in a short period of time
I m a g e : B r i a n S a w y e r
In 2010, the Red Cross had ra ised $7million four days after the Hait i earthquake through text message donat ions
I m a g e : L i s a B r e w s t e r
A cellular carrier spokesperson explained that the ease of using text messages to donate to charit ies has
“opened up a whole new world for ”
Image: Jose A. Perez Source: Julliane Pepitone, CNN
From the Arab Spring to Occupy Wall Street, information and communication technologies are not just mobilizing activism,
they are generating new forms of protest
I m a g e : K i r b y U r n e r
Dubbed as “freedom fighters” and “digital Robin Hoods” by supporters, Anonymous is a loosely associated network of “hacktivists”
Image: Steven DePolo
Love them, or hate them you certainly know about them.
I m a g e : P i e r r e ( R e n n e s )
Coupled with offline action, digital activism can provide a channel for new voices to spread incredibly quickly - an outlet for those with no other way of making sure that their story gets told
Image: fred_fred
In today 's modern social media age , any i s sue advocacy or publ ic a f fa i r s campaign that re l ies so le ly on tr ad i t iona l media and pa id adver t i s ing wi l l s imply not succeed A
Image: John LeMasney
Advocacy groups have embraced the paradigm shift and are no longer sitting on the sidelines of social media.
Image: Gordon Robertson
From the revolutionaries of the Arab Spring to non-profit organization and bloggers advocating online to political candidates on Twitter, many people hoping to change the world (or slightly improve it) are using digital activism to do so.
Image: Abby Lanes
Data Sources
hSp://www.huffingtonpost.co.uk/cerian-‐jenkins/click+vism-‐a-‐model-‐for-‐2_b_2210340.html hSp://csic.georgetown.edu/370681.html hSp://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf hSp://www.disabilitynow.org.uk/ar+cle/together-‐alone-‐ac+vism-‐and-‐social-‐media hSp://mashable.com/2011/10/24/slac+vism-‐cause-‐engagement/ hSp://www.forbes.com/2010/07/15/social-‐media-‐social-‐ac+vism-‐facebook-‐twiSer-‐leadership-‐ci+zenship-‐burson.html hSp://money.cnn.com/2010/01/14/technology/hai+_text_dona+on/index.htm?sec+on=money_latest hSp://www.cnn.com/2012/01/12/tech/mobile/charity-‐dona+ons-‐text-‐messages hSp://www.cbc.ca/news/canada/story/2012/03/15/f-‐online-‐protest.html
Image Sources
A l l ima ge s we r e ob t a i n ed w i t h a C r e a t i ve Commons 2 . 0 l i c e n s e f r om F l i c k r, F o toped i a a nd W i k imed i a Commons
Slide 1: bruckerrlb via Flickr Slide 2: Kris Olin via Flickr Slide 3: Dustin Paluch via Fotopedia Slide 4: Didofficiel via Wikimedia Commons Slide 5: Doug Wheller via Flickr Slide 6: Christophe Colletti & Jurgen Appelo via Flickr Slide 7: woodleywonderworks via Flickr Slide 8: Scientology Volunteer Ministers via Wikimedia Commons Slide 9: Alan C. via Flickr Slide 10: Doug Wheller via Flickr
Slide 11: Cherie Cullen via Wikimedia Commons Slide 12: Brian Sawyer via Flickr Slide 13: Lisa Brewster via Flickr Slide 14: Jose A. Perez via Flickr Slide 15: Kirby Urner via Flickr Slide 16: Steven DePolo via Flickr Slide 17: Pierre (Rennes) via Flickr Slide 18: fred_fred via Flickr Slide 19: John LeMasney via Flickr Slide 20: : Gordon Robertson via Flickr Slide 21: Abby Lanes via Flickr